Social media marketing has many myths and untruths surrounding it, usually spread by people who have no knowledge whatsoever of social media marketing and how it works. These are some of the most common myths that abound, and some possible responses to use when faced with them. The Company’s Customers Do Not Use Social Media [...]

Mobile marketing increased by 75% between 2009 and 2010, the highest marketing jump of any platform – social media marketing increased by 32% and internet marketing by 14%. What does that mean for advertisers? It means that they have to start becoming active and creative with their mobile marketing campaigns and that will involve a [...]

Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine that never sleeps. In our seminars, we are asked how to get started [...]

So, social media marketing is about the conversation, not the pitch. People are starting to get that. This is a good step, but what does it mean in practical terms? Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on [...]

Business owners are always looking to optimize advertising and use the best locations on the Internet. Ultimately, they need to measure whether the time and effort – and the money spent are worth it. Facebook is one of those prime Internet sites that is emerging as an attractive location for advertisers. With over 500 million [...]

Time makes a mockery of most predictions. Once derided as the tools and hobbies of hopeless shut-ins and intellectual ivory tower sorts, social media sites such as PayPal, Facebook and LinkedIn have become the home of an entirely new, powerhouse economy. Where hundreds of years of war and diplomacy have failed, social media marketing has [...]

You most likely are making use of social media to keep in touch with your friends and family but did you know that you can use social media as part of your marketing plan? Do you know the benefits of using social media as part of your marketing plan? As a small business owner, this [...]

One of the unfortunate side effects of social networking is dealing with Internet trolls. These anonymous consumers seem to exist just to spite you. They love stirring up trouble, attacking your brand and lambasting your company on every forum, blog and social network they can find. Maybe they are a former customer with an axe [...]

Merriam-Webster defines a myth as “a usually traditional story of ostensibly historical events that serves to unfold part of the world view of a people or explain a practice, belief, or natural phenomenon.” It’s been said all myths are based in fact. Whether or not that’s true is debatable. What isn’t debatable, however, is like [...]

Command, Contest, Cause and Connect “We’ve got to have a Facebook page!” That’s the exclamation of every small business. And, while many pages go live, they sit almost lifeless, as one of an infinite number of silent trees in a dense forest. Many small business owners are increasingly recognizing that Facebook is fast becoming their [...]