If you are a marketing professional, you likely don’t live a day without being bombarded by messages about the importance of including new media, especially social media, in your marketing mix. From workshops by so-called “experts” who have been exploiting social media since before Al invented the Internet; to free webinars that result in a [...]

There is no doubt that social media marketing has taken the lead in online marketing strategies. Social media sites have exploded and continue to grow in number and popularity. If you own an online business, it can be very difficult to know where to begin in this extensive marketing arena. There are dozens and dozens [...]

Oh no! ANOTHER social media platform? Oh yes – and it’s one you might want to take a look at, to see if it makes sense for your particular business. But a caution here – even it does – don’t feel you have to add it to your social media marketing. If you’re already overwhelmed [...]

To develop the insights for this guide, I watched 23 different Facebook and Twitter accounts for a period of three months and monitored over 2,865 status updates. I personally consider this a fairly small data set, but it is large enough to show some important trends that warrant consideration and further discussion. As the clients [...]

With a user base of more than 750 million, Facebook is a viable social media marketing platform which cannot be ignored. Every business has potential customers on Facebook. So, to increase your brand presence, you need to optimize your business Facebook page and generate traffic for more business. To implement your Facebook business strategy effectively, [...]

Observers of Internet trends often pronounce that privacy is a fiction and that it is futile to try to reclaim it. Whether that perspective is correct or not does not matter when faced with a Complaint issued by the Federal Trade Commission (FTC). The Facebook Complaint and Consent Order recently issued by the FTC provides [...]

Social media marketing has many myths and untruths surrounding it, usually spread by people who have no knowledge whatsoever of social media marketing and how it works. These are some of the most common myths that abound, and some possible responses to use when faced with them. The Company’s Customers Do Not Use Social Media [...]

If you’re still evaluating the merits of putting a Facebook Share button on your site, it’s time to get off the fence. And make sure you come down on the right side. Oh, and while you’re at it, you might as well just start tearing the whole fence down. Right this minute there are more [...]

When you go about marketing your online business through social media, there are a few basic guidelines you should aim to follow. These can be applied to forming connections in social networking sites such as Facebook or Twitter, as well as in social bookmarking services like Digg, StumbleUpon or Reddit – although, perhaps to a [...]

Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine that never sleeps. In our seminars, we are asked how to get started [...]