Search engine optimization has been around almost as long as search engines have. It probably started about five minutes after someone realized there was money to be made on the Web, but only if your site could be found easily enough.
The reason for optimizing a Web page is the same today as it was a decade ago but the methods have changed quite a bit. Actually the methods seem to change every few months but a lot of this is just hype and fads. The three things that will get you to number 1 on Google are the same today as they were in 1998; keywords, content and links. And the thing that keeps you at the top is constant monitoring.
Keywords are easy to find with the right tool. But please don’t go buying any fancy keyword software just yet. We’ll use Google’s free keyword research tool in just a minute and that’s more than good enough to do the trick. Before we do that though there’s one very important thing to consider; good keywords are only half the battle. We want to find the best keywords with the least competition.
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Tags: keywords, links, strategies
