Article Categories

• Advertising
• Blogs & Podcasts
• Business
• Ecommerce
• Google
• Linking Strategies
• Marketing
• RSS
• SE Optimization
• SE Positioning
• SE Submission
• SE Tactics
• Security
• Technology
• Video Marketing
• Web 2.0
• Web Design
• Webmasters
• Website Promotion
• Website Traffic
• Writing

SiteProNews Blogs

• Ann Williams
• Darren Dunner
• Jerry Bader
• John Sylvester
• Kalena Jordan
• Mel Strocen
• Titus Hoskins

Article Template: How To Write A “Top Mistakes” Article

By Steve Shaw in Featured

When you’re writing free reprint articles to market your site, at some point you’ll probably say, “This would be so much easier if someone would just tell me what to write!”

If this is you, then you will love this article template. I’m about to tell you step-by-step how to go about creating your next article–a “Top Mistakes” article.

Most likely you’ve noticed mistakes that clients, customers or people interested in your niche make on a regular basis. When you notice these you probably think, “I wish I could tell this person the right way to do this–it would make their life so much easier!”

You have just bumped into a prime teaching opportunity–why not craft a helpful article that will alert your readers to common mistakes that they very well might be making, and then gently steer them back on the right path?

You’ve probably already created tons of “Top Tips” articles–it’s time to approach your next article from the opposite side and focus on some things your reader should avoid.

To make things easier, here’s a template for creating a “Top Mistakes” article:

1) What mistakes do you notice people making repeatedly in your niche?

These could be misconceptions in thinking or mistakes in behavior. As an expert in your niche it is your role to educate people–if you notice someone doing something wrong or making a faulty assumption over and over again, you really want to help and set the record straight.

Don’t think of this as focusing on the negative–many times people don’t realize they’re doing anything wrong until it’s pointed out to them!

If they can see your list of common mistakes, it will be a powerful learning experience. Think of a “Top Mistakes” article as being a preventative measure with positive results for your readers.

2) Write out each mistake and offer a solution. Focus on the instructive part–the mistake is really only an opportunity to teach the reader an important truth. So, briefly describe the mistake, and then quickly move into the solution.

It helps to be encouraging–assure the reader that many people are making this same mistake, and that it can be quickly remedied with a change of thinking or behavior.

3) Place a number in front of each of the mistakes so that the reader can easily keep track of your list (and this will also help in creating your title–more on that later).

4) Write an introductory paragraph that explains why these types of mistakes are common. Explain what the reader has to gain by avoiding them, and what they have to lose by doing them.

5) Write a concluding paragraph–this could just be a sentence or two. Reaffirm what the reader has to gain by avoiding these mistakes. Be positive!

6) Create a title that uses a number–whatever number of mistakes you’re covering. So, your title could be “Top 5 Writing Mistakes” or “7 Common Writing Mistakes of Newbie Article Writers”.

“Top Mistakes” articles are some of the easiest to write because you have likely already noticed common mistakes that people make in your field. Your article can be a powerful teaching tool–sometimes the best way to learn is to see what not to do!

---

Steve Shaw is an article marketing expert, and founder of the popular article submission service, http://www.submityourarticle.com , used by thousands of business owners. Discover how to use the power of article marketing to reach tens of thousands of potential prospects for your website – download a powerful free report on successful article marketing from
http://www.submityourarticle.com/report

10 Ways To Convey Passion In Your Articles

By Steve Shaw in Featured

When you’re writing articles for Article Marketing, it is not enough just to convey facts in your article–to make a good article great you need to inject some passion into it. If you can convey passion in your articles, your articles will make a deeper impact on your readers.

Are you a passionate champion of your field?

If so, how do you convey that in your articles?

We each have our own writing styles and personalities, so not all of us will convey passion in the same way, but if you’re looking for some pointers on writing articles that touch people’s hearts and minds, give these ideas a try:

1. Think of yourself as a teacher. In my opinion, this is the key to a successful article and writing with passion. With article marketing we are submitting educational articles, which means that we should be teaching our readers something new with every article.
2. Empathize with your readers. Put yourself in your readers’ shoes–do your remember what it felt like when you were just starting out in your field? You are an expert in this topic now, but at one time you were a beginner. Remember how that felt and the emotions associated with feeling a bit out of your depth. Acknowledge those emotions in your articles, and you will make a deeper connection with your readers and convey your intense desire to help them.
3. Encourage your readers. Your job is to help others who are interested in your field to make that journey from newbie to a person of more advanced knowledge. People need encouragement to go from Step 1 to Step 2. In your articles, encourage your readers. Tell them what they have to look forward to. Assure them that they can learn the things that you are trying to teach them.
4. Share information that can change people’s lives. If you are passionate about your topic, then no matter what your niche is you do believe that learning about your topic has the potential to change people’s lives. Every article that you write should be a bountiful offering of insightful information geared to teach your reader something about your topic.
5. Always be on the lookout for new ways of thinking about your topic. The best teachers never stop being students.
6. Write on a level that beginners can understand. Simple is better–your job as the teacher is to break a more complicated topic down into bite size pieces that are easily consumable by your readers.
7. Focus on answering questions. Choose article topics centered around answering frequently asked questions in your niche. Listen to your customers’ questions and look for topics that need further explaining. If a couple people are asking about an issue, then most likely there are many others who are also wondering the same thing.
8. Write for one person. Make your readers feel like your article was written just for them. Be very specific on your article topics–what specific lesson are you teaching?
9. Write in a conversational style. What if you were sitting across the table from your reader–how would you explain your topic to them in every day language?
10. Experiment! Explore, ask questions, think of new approaches to your field. Just because you’re an expert doesn’t mean you’re done learning about your niche. Constantly work to expand your knowledge of your topic and approach it from different angles. People who are passionate about their fields are leaders and trailblazers.

Are you writing as passionately as you could be? Pick a few of these tips and apply them to your next article. Writing with passion is a skill that takes time to learn, and you will improve with the more articles that you write.

---

Steve Shaw is an article marketing expert, and founder of the popular article directory at http://www.submityourarticle.com/articles. Discover how to use the power of article marketing to reach tens of thousands of potential prospects for your website – download a powerful free report on successful article marketing from http://www.submityourarticle.com/report

Write Quality Articles Faster with Batch Processing

By Steve Shaw in Featured

Article Marketing can be extremely rewarding to anyone who consistently submits quality articles over the long term. The most challenging part of Article Marketing is getting the articles written, but there are many things you can do to make the writing process easier.

Do you want to write your articles faster and more efficiently and capitalize on a momentum of creativity? If so, then I encourage you to try batch processing.

Batch processing is a productivity technique where you deal with several of the same type of task at one sitting, rather than doing one isolated task at a time. A great example of batch processing would be emails:

Scenario #1: You can either handle each email one at a time as it comes in, which would cause your workday to be interrupted every few minutes. Or…

Scenario #2: You can check your email only at designated times, say once in the morning and once in the afternoon, and at those scheduled email checking times deal with many emails at one sitting. This would free up your attention throughout the rest of your workday, and also allow you to process the emails faster because you’re doing several at one sitting, rather than one here and one there.

Scenario #2 is batch processing–you save time by doing several of the same task at one time. It works with email, and it also works with articles!

WRITING MORE EFFICIENTLY

For articles, batch processing in involves writing multiple articles at one sitting. So, rather than sitting down 8 separate times to write 8 different articles, you might have 2 scheduled writing times a month, and at each writing time you would write 4 articles.

Writing articles successively allows your mind to get into a writing groove, and helps build creative momentum. After you get used to batch processing articles, you should be writing each article faster, accomplishing more writing in less time.

Also, a major part of writing an article is the warm-up–when you sit down to write it takes a while for your mind to get into ‘writing mode’. When you write articles in batches, you eliminate much of this warm-up time. If you’re writing one article at a time, your mind needs to warm up each time you sit down to write, but if you’re writing in batches, your mind only needs to warm up before the first article–the other articles don’t need a warm up time because your mind is on a roll.

HOW TO BATCH PROCESS YOUR ARTICLES

1. Determine which days you’ll be writing. If you’re submitting 8 articles a month, then you’ll only need to schedule a couple writing days!
2. Schedule a block of time to focus on writing–4 hours or so.
3. Eliminate online distractions–turn off email, twitter, IMs and the like. You will need your full concentration for your writing session.
4. Brainstorm article topics before your writing session, then use the ideas you’ve generated to write your articles.
5. It may help to first create an informal outline for each article–jot down the major points you’d like to cover, and then flesh out the details.
6. Set a word count limit. Aim for 400-600 word articles, or at the longer end maybe 600-800 word articles. Setting word count limits puts boundaries on your article so that you’re not spending all 4 hours writing one really long article!

ADDITIONAL PERKS TO BATCH PROCESSING

• One research session can result in several articles.
• If you get on a roll in one article and find that you actually have enough content for 2 or 3 articles, you can write the other articles while your mind is still on that topic.
• Writing one article often spawns ideas for other articles–this is creative momentum at work.
• Eliminate procrastination: It’s easier to get yourself to your writing desk one time to write four articles than four times to write one article.
• And not to mention, it is very gratifying to get a major chunk of your writing out of the way in one day! This takes a lot of stress out of the need to write articles every month–you have your scheduled writing days, and you know you will be writing several on each day to meet your goals.

YOUR HOMEWORK

• Try batch processing your articles this month.
• Set a goal of getting 4 articles written in one writing session.

Will you try this? I think you will find that this productivity technique helps you write quality article faster and more consistently and eliminates a lot of writing stress from your life!

---

Steve Shaw is an article marketing expert, and founder of the popular articles submitter, http://www.submityourarticle.com , used by thousands of business owners. Discover how to use the power of article marketing to reach tens of thousands of potential prospects for your website – download a powerful free report on successful article marketing from
http://www.submityourarticle.com/report

10 Tips For Using Keywords In Your Articles

By Steve Shaw in Featured

There is a right way and a wrong way to use keywords in your submissions: Use them correctly, and you can help your site rank highly for your keyword terms. Use them incorrectly, and you could hurt your cause.

But don’t be afraid–You do not have to have to be a SEO guru to use keywords successfully in your articles.

Here are 10 essential tips for using keywords correctly in your article submissions:

#1 Variety is key–don’t use the same keyword all the time.

#2 Develop a list of 20 or more keyword phrases to work from.

#3 Don’t go overboard on the keywords–a good percentage to stick to is 3%, but keep in mind that individual publishers will have their own limits.

#4 You can use semantically related versions of your keywords–it does not have to be the exact keyword repeated over and over again. For example: race cars, racing cars, race car gear, how to race a car, etc.

#5 Update your keyword list regularly. Every few months conduct your keyword research again, and be sure that your keywords are still current.

#6 Long tail keywords are great as article topics.

Long tail keywords are 3-5 words long and are very specific, while your core keywords are 1-2 words long and are more general. Long tail keywords tend to be less competitive, so it can be easier to rank highly for them. Research your best long tail keywords and try to write articles around those very specific topics.

For example, if your long tail phrase is ‘long distance running shoes’, you could write an article about how to shop for long distance running shoes. Do this for all of your long tail keywords to create blanket coverage for all aspects of your niche.

#7 Use keywords in your title, when appropriate.

Your title needs to describe what your article is about, so you can only use your keywords in your title when the article is also about the keywords. For example, if your keywords were “chocolate recipes”, and your article was a review of various baking pans, it would not be appropriate to include those keywords in your title, because that’s not what the article is about. In order to include the keywords “chocolate recipes” in your title, your article would need to be about chocolate recipes.

#8 Your resource box is a prime spot for using your keywords, but you need to be careful. In an HTML resource box do not hyperlink the same keywords every time–switch things up!

#9 If you will simply write on the topic of your website, then your keywords will likely naturally pop up in the article.

#10 Don’t forget about your article summary (aka, the short description). Article summaries will often appear in search engine results, so that’s a great spot to use your keywords.

A keyword rich article does not have to sound awkward–if you use your keywords correctly, no one will be able to tell that you’re targeting certain keywords. They’ll just think that you’ve written a helpful article.

Using keywords in your articles is not hard, but you do have to be careful to focus on quality and readability, and exercise some restraint. If you follow these 10 tips, you will create keyword rich articles that are a pleasure to read and are easy to write.

---

Steve Shaw is an article marketing expert, and founder of the popular article distribution service, http://www.submityourarticle.com, used by thousands of business owners. Discover how to use the power of article marketing to reach tens of thousands of potential prospects for your website – download a powerful free report on successful article marketing from http://www.submityourarticle.com/report

Blogs and Article Marketing Can Work Together To Market Your Site!

By Steve Shaw in Featured

Have you been trying to decide whether to use a blog or article marketing to market your website, thinking that you can’t possibly have time to do both?

Are you already doing article marketing along with a blog, and finding it exhausting to keep writing so much content?

If so, I have good news for you!

Both article marketing and blogs are great ways to build traffic to a website and display your expertise. They are marketing tools that work in different ways, and if you coordinate things they can play very nicely off of each other.

Link Building: Who Is Your Website’s Biggest Competitor?

By Steve Shaw in Featured

Have you ever noticed that competitive runners achieve their best race times when they are pitted against worthy competitors?

You can be an excellent sprinter, but odds are you will not run your personal best on a track by yourself–most of the time it’s the spirit of a heated race and a determined runner breathing down your neck that makes you dig down deep give it all you’ve got.

The quest for a higher search engine ranking and more website traffic is much like athletic competitions. When you’re trying to get your site ranked higher in Google, you are not operating in a vacuum–you have competitors, whether you acknowledge them or not.

Your progress is not only dependent on your own efforts at marketing your site, but the efforts of your competitors–if other website owners are more consistent, more reliable, and more focused in their marketing, there’s a good chance that they will outrank you.

With website rankings, there is a constant jockeying for position, so it is extremely helpful when you’re trying to market your site and get a higher search engine ranking if you will use your competitors to your own advantage.

Before you start your next link building campaign, take a look around the playing field and gather some intelligence about those you’re running against.

How Can You Tell Who Your Competition Is?

It’s actually quite easy to tell who your top competitors are–just do a search for each of your keywords in Google.

What site is at the #1 position?

Unless it’s you, that website is your top competition. Repeat this search for each one of your keywords.

When you’re starting out, you may want to limit yourself to 3 main keywords whose competitors you’re keeping track of. That way you have 3 competitors to keep track of, and that will give you a good idea of how you’re progressing and also how far you need to go to catch up to the #1 position.

What Type Of Information Should You Keep Track Of?

Alright, now that you know who your top competitors are, it’s time to do a little investigating. Here are the main bits of info that will help you get an idea of where your site stands in relation to site holding the #1 position.

1) How many backlinks does the competing website have?

You can do a backlink check by typing the word “link:” (following by a colon) and then the competitor’s URL into the Google search box. The results will be a listing of sites that are currently linking to their site, and at the top of the page you can see a total number of backlinks.

2) What is their search engine rank for the keyword?

For the first month at least, their ranking is #1.

Another thing that will be interesting to you is to see how the site that is ranked at #1 can fall if they are outdone by another site further down in the ranking. If you are consistent with your link building campaign, you can see your site climbing up the rankings each month, until finally your #1 competitor drops from the number one position and your site takes over.

3) What is the other site’s PageRank?

PageRank (PR) is a tool Google uses to reflect the authority of a web page. The rankings go from 0-10, where 10 is the best. You’ll likely notice that a website does not need to have a PageRank of 10 in order to hold the top ranking for a keyword–many times sites with lower rankings hold the top position. Why is this?

Remember, it’s all about competition–the top ranking website may have a PR2, but the other sites who are competing for top listing for that keyword have lower authority. Of course, there are many other factors that go into determining who has the top rank in Google, and only Google knows all of their criteria for judging.

At any rate, it is helpful to know the other site’s PageRank, especially in comparison to your own. If you see that the competing site has a PR4 and your site has a PR2, you can set a goal for yourself to achieve PR4 or higher.

With all of these indicators, it’s nice to get an idea of what you’re shooting for. Being aware of your top competitor’s stats can help you strategically jump up the rankings and keep your motivation going to earn the #1 spot.

---

To supercharge your link building results, it’s a smart idea to enlist the services of a trusted article submitter. SubmitYOURArticle.com distributes your articles to hundreds of targeted publishers with the click of a button – for more information go to http://www.SubmitYOURArticle.com

Article Marketing: How Your Google Ranking Impacts Your Business

By Steve Shaw in Featured

When you submit your article to an article directory, you may be thinking that the source of traffic (visitors to your website) will be from the article directory itself.

That is actually not the case.

Although people can end up finding your site by going to an article directory and then reading your article and clicking the link in your resource box to get to your website, that is not the main way that Article Marketing generates traffic.

INCREASED SEARCH ENGINE RANKING IS THE KEY:

The most dramatic changes to your website’s exposure comes from a change in search engine ranking. Search engine ranking refers to where your website shows up in the results list when someone in your target market does a Google search.

The words the searcher types into Google are called ‘keywords’, from the website owner’s perspective. If you can make it so that your website ranks highly whenever someone types in keywords associated with your website, then you can dramatically increase your website traffic over the long term.

HOW HIGHLY DOES MY WEBSITE NEED TO RANK?

Put yourself in the shoes of the person who is searching for information on the web:

You type in your search terms and then you let Google generate a list of results for you. The results go on and on for pages, but most of us usually only look at the first page, and most likely just the first few results.

We regard the top result as having the best chance of providing us with the information we’re looking for, so we will click the #1 result first. If we find what we’re looking for there, then the search is over.

So, this gives you a clue when you’re trying to get your website listed higher in the rankings–the higher the better.

When I start an article marketing campaign for a new keyword term, my goal is always the #1 spot. Of course any improvement is positive, so if you can make it onto the front page, you will be better off than being five pages back. The goal, however, is always to be #1.

SEARCH IS BIG BUSINESS:

Even a difference between a #1 ranking and a #5 ranking for your keyword terms can be astounding, multiplying your unique visitors many times over. For internet businesses who are depending on search engine traffic for customers, every visitor represents a targeted lead for a sale.

Now, imagine that you start out with 5,000 unique visitors a month, and you elevate your search engine ranking so that you’re now receiving 42,000 unique visitors in a month.

And let’s say you’ve figured out that for every 1,000 page views you can count on making 30 sales.

In this scenario, by elevating the search engine ranking just a few crucial notches, you move from making 150 sales a month to 1,260 sales. That’s quite an impact!

This is why people with internet businesses, small businesses, and money making websites are so gung-ho about their search engine ranking.

Just a few jumps up the rankings can make a huge difference in your business’ performance.

THIS IS WHERE ARTICLE MARKETING COMES IN:

• You submit quality articles consistently every month.
• The articles should be on the topic of your niche and written around your keywords.
• A link to your website goes in your resource box, and every time your article is picked up for publication, you receive another backlink to your website.
• Over time, as you build links, Google re-evaluates your website. Usually this happens every 3-4 months. So, every few months Google recalculates your backlinks and various other data about your site, and adjusts its idea of your website’s importance.
• As your website gains authority in Google’s eyes, your site gets a higher search engine ranking for your keyword terms.

CONCLUSION:

It’s as simple as that–just write articles on the topic of your niche and submit them consistently month after month.

Article marketing is all about getting suitable prospects to your website. Elevate your search engine ranking for your keywords, and your business can be dramatically impacted over the long term.

---

Build quality links faster and with less effort by using an article submission service. Steve Shaw created the web’s first ever 100% automated article submitter, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. More publishers means more backlinks and more traffic to your site! For more information go to=> http://www.SubmitYOURArticle.com

Article Marketing: 3 Ways To Rank Higher In Google

By Steve Shaw in Featured

When I talk with website owners who are starting to market their websites with article submissions and ask them what they hope to achieve, most of the time they will reference one or more of these benefits:

• A higher search engine ranking for your keywords
• More traffic to your website via the articles themselves (in addition to traffic garnered from the higher search engine rank for your keywords)
• Establishing yourself as an expert in your niche
• And going along with the status of expert, when someone does a Google search for your name, they are greeted with a list containing your website and your articles.

Each of these benefits is worthwhile and can help improve your business and your website, but out of all of them, which one can have the most dramatic impact on your website over the long term?

In my opinion, the greatest reward of Article Marketing comes in terms of SEO–having a higher search engine ranking for your keyword terms.

When trying to drive traffic to your website, you need to do something to attract the attention of your target market. This is what article marketing does–it places your website in a prominent position in an arena where your target market is hanging out.

Where does everyone’s target market gather?

At Google and the other search engines.

Whenever you need information on a topic, you will go to Google or Yahoo or one of the other search engines and type your question or need into the search box.

Your target customers are also Googling solutions to their needs.

As a website owner, your goal is to be one of the top results when your customers type their search terms into Google. By being listed at or towards the top of the results pages, you increase your chances of the potential customer clicking through to your website.

That is what called “targeted traffic”.

Targeted traffic means that the people who are visiting your website are most likely to be in need of what you’re offering at your website. This is what you’re going for.

What are the steps to rank higher in Google and the other search engines?

1- Figure out what your keywords are.

Your keywords are not only words that classify the content of your website, but they are the very words that your target market most often types into Google when they are searching for a site like yours.

When you know what those special words are, then you can work to position your website to satisfy those search terms. It isn’t hard to figure out what your keywords are, but it does require a bit of basic research. There are many great keyword suggestion tools on the web, both paid and free. To start with you can look at the Google Keywords Tool, WordTracker Keyword Suggestion Tool, Keyword Discovery, and Overture.

2- Write articles on the topic of your website.

Oftentimes as you’re writing you will naturally use your keywords in your article, title and resource box, but it may be helpful to read back over your article after you’ve finished writing it, and see if there are any places where it would be appropriate to subtly use your keyword terms. The idea is optimize the article for your keyword terms, while doing so in a natural sounding way. Always keep your reader in mind, and write articles that will be helpful and easy to understand.

Be careful not to go overboard with your keywords–keep your keyword density at 3% or lower.

3- Submit articles consistently for the lifetime of your website.

This means submitting a few articles each month, month in and month out. This is perhaps the area where people most go astray–consistency is paramount.

It’s a lot like embarking on an exercise program–you may work out hard and eat healthy for a few days or weeks or even a few months, but if you stop your new healthy habits that are propelling you towards your goal, you will not see the results you were looking for. Before long you will start regressing until you’re to the point that you were before you started working out.

Article Marketing requires steadiness of purpose, doing the same action over and over again to reap cumulative results that can be quite astounding. The hardest part about writing and submitting articles is just sticking with it–if you can develop consist article submission habits, you can see dramatic results over time.

---

If you want to achieve dramatic results with Article Marketing (article submission SEO), it’s a great idea to enlist the services of a trusted article submission service. Distribute your articles to hundreds of targeted publishers with the click of a button – for more information go to: http://www.SubmitYOURArticle.com

How To Create An Article Writing Schedule

By Steve Shaw in Featured

The number one key to success when you’re undertaking an Article Marketing campaign is CONSISTENCY. So many times people start off with the best intentions and have high aspirations for their website’s success, but after a brief effort they lose focus and give up.

Article marketing is a great way to build links and increase traffic to a website, but in order to see the dramatic results you’re looking for you need to consistently submit articles for an extended period of time, ideally for the lifetime of your website.

If you submit a handful of articles for just a few months, you will not see much in the way of lasting results. But, if you submit a handful of articles every month for a year, you will see what a link building momentum can do for your site!

Just submit articles consistently–sounds easy enough, doesn’t it?

It is incredibly easy if you’ve taken the time to plan and organize ahead of time. A little planning goes a long way–just complete the following steps and you’ll keep yourself on track for the rest of the year.

1) Determine how many articles you will submit each month.

I recommend submitting somewhere between 1 and 8 articles a month–choose a quantity that you can realistically write month in and month out. If you set your sights too high and fall short, that can be discouraging, so you may wish to start out towards the lower end of the spectrum and work your way up to 8 over a few months.

I think that submitting more than 8 articles a month is overkill. When you start submitting more articles than this the benefits go down compared to the effort you’re exerting, so I advise people to submit articles each month for an extended period of time, and submit up to 8 each month–there is no need to go overboard and submit dozens and dozens of articles a month.

2) Create a writing schedule.

After you’ve decided how many articles you’ll submit each month, take out your calendar and decide when you’ll write the articles. Write in your calendar exactly which days you will be writing and what times. Being specific like this will help you to not procrastinate (something we’re all prone to do!). If you schedule your writing on your calendar you’re more likely to actually do the work.

Some people like to write one article at a time, while others prefer to work in batches of several in a day. It’s just whatever works for you. I have done both, and I think I prefer writing in batches–that way I can take just a few days out of the month and meet all of my article writing goals in a short span of time.

I also have a special “Editorial Calendar”–basically this is a dry erase calendar board where I can mark down the days I will be writing. As I write each article, I erase it from the board. It’s motivating to see the progress on the board–I keep this calendar right beside my desk, so there’s no way I’ll be forgetful of the days I’m supposed to write.

3) Brainstorm next month’s article topics.

Have you ever known you needed to write an article, but you just weren’t sure what to write about? When this happens, you end up procrastinating and before you know it you’re behind in your writing.

I’ve found a cure for this by creating an article idea list ahead of time, before the month even starts. Just think of article topics that would be helpful to your target market. Remember, all of your articles will be on some aspect of your niche. Start writing down ideas and you’ll find that more ideas start to flow. It is much easier to think of 8 article ideas at one time than to think of one article idea on 8 separate occasions.

Develop your brainstorming list and pull it out when it’s time for you to write. No procrastinating, no agonizing, “Oh no, now what should I write about?”

All three of these steps are crucial when it comes to keeping an article marketing campaign on track. Remember–consistency is key. If you can submit articles consistently month in and month out, you can produce dramatic results for your website over the long term.

---

It’s wise to invest in time saving systems that allow you to get more bang for your marketing buck, such as a trusted article distribution service. Steve Shaw created the web’s first ever 100% automated article distribution service, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=> http://www.SubmitYOURArticle.com

The RIGHT Way To Use Keywords In Your Article Submissions

By Steve Shaw in Featured

If you’ve just started marketing your website and you’re trying to figure out what’s the deal with all this keyword stuff, I’ve got good news for you:

Using keywords in your articles submissions is not nearly as complicated as you may think.

Actually, it’s quite easy once your realize that the main purpose of your article is to provide valuable information for your target market and that your articles should be on the topic of your website. When you are writing on the topic of your niche, many times your keywords will naturally pop up in your articles.

That is the RIGHT way to use keywords–An article that is using keywords correctly will sound entirely natural to the reader and will be easy to understand.

If you use keywords the WRONG way, the article quality will be compromised and the reader will come away thinking, “That article sounded like it was written by a robot, for a robot. There was something weird about that article.”

WRITE FOR YOUR HUMAN READERS

First and foremost, you should write for humans first, and search engines second. Think about it–if you write for search engines and your article ends up with a high ranking and the title or article is not appealing to humans, readers simply won’t click through to read your article. A high search engine ranking alone will not drive more traffic to your articles or your website–you need to provide quality content that will be of value to your readers.

Focus on writing a quality article that will be useful to your readers, and then after you’ve completed the article go through it and see if there are any spots where your keywords or variations of your keywords can be inserted. Most likely though, you will find that your keywords are automatically popping up in your article if the article is written on the topic of your website.

VARY YOUR KEYWORDS

The HTLM resource box is a great way to bring exposure to your keywords. In the HTML resource box you can hyperlink your keywords, and that can draw more attention from Google. In order for this to be effective though, you need to be careful and vary your keywords–don’t use the same keyword for each article submission.

If you use the same keywords every time in your HTML resource box, it can appear that you’re trying to manipulate Google’s rankings, which Google does not appreciate.

Use semantically related keywords in your article and resource box.

Do not simply use one keyword phrase over and over again. This means that if your keywords are “sail boats”, you can use “sailing boats”, “sail boat gear”, “how to sail a boat”–you get the idea. Mix things up and write in a natural sounding way.

DON’T OVERDO IT

Have you ever read an article that had one phrase repeated over and over again throughout the article when other words would have worked much better?

You can go overboard when using your keywords, so be sure to keep your keyword density between under 3%.

Here’s a formula for calculating keyword density:

[Number of times the specific keyword or keyphrase appears in the article] divided by [Number of words in the article] multiplied by [the number of words in the keyword or keyphrase] multiplied by 100

KEYWORDS AND TITLES

Use your keywords in your title when appropriate–your title should always reflect the subject matter of your article.

If it is appropriate to use your keywords in your title, try placing them at the beginning of your title. That will help readers who are scanning long lists of titles–if possible, the first 3 words of your title should clearly tell the reader the subject matter of your article.

If you’re not sure what your keywords are, there are many excellent tools available on the internet, some free and some paid. Some of the top keyword research tools are WordTracker, Keyword Discover, Overture, and Google Keywords Tool.

Your article submissions are a great place to make use of your keywords, and your best bet is to write naturally, write on the topic of your website, and focus on creating a quality article that will be helpful to your target market and a joy to read.

---

Submitting articles consistently to a vast network of publishers is the key to increasing your search engine ranking. Steve Shaw created the web’s first ever 100% automated article submitter, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. More publishers means more backlinks and more traffic to your site! For more information go to=> http://www.SubmitYOURArticle.com

© Copyright 2009 All rights reserved. Jayde Online, Inc.

Home Newsletter Archives SEO Forums Webmaster Tools Webmaster Resources Link to SPN Top SEO Tools Website Templates SPN Partners Contact Us Privacy Advertise

ExactSeek SiteProNews MetaWebSearch GoArticles EzineHub ISEDN DropJack NewWebDirectory.com SEO-News SEO-News Forums Blog Search FreeWebSubmission SmartWebGadgets