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By John McCullough in Featured

We all acknowledge what a squeeze page is and how it works,you build a page and add an opt-in form and you start promoting. Simple you have it all worked out and all these visitors are going to come to sign the form and purchase the product, but what about the other visitors who will go away forever and leave you no forwarding address for you to contact them.

The number of visitors who do not sign will be big and how many times do you think this has happened to your site, probabaly more than you think so i have put together a few tips to cut that number down.

  1. The headline on your squeeze page which goes without saying is very important so what i do is test my headlines by altering the headlines every few days and monitor the number of subscribers you get on each of them and see which one proves the best, but if you prefer to get split testing software it will do a great job for you.Keep your squeeze pages short and snappy because your typical internet user should not have to scroll down in order to view the whole squeeze page and doing so will increase the number of subcribers for you.
  2. Some people prefer to use fancy looking squeeeze pages, rather than the basic squeeze page, i have found that in tests that have been run the basic page tends to perform better in the market areas. A fancy expensive looking squeeze page can make a visitor think that the product following the page is also going to expensive for them, so what happens they dont subscribe to you,simple is best here.
  3. I would include an image of the gift you’re offering and again nothing big.A good image helps to make your offer more attractive and also looks professional, but one thing i will have to tell you is make sure the image looks good or people will think you are offering rubbish.
  4. I will get back to the image again here, if you’re like most of us and cannot afford a professionally made image then consider using a suitable photo instead, a good photo is much better than a do it yourself image. Some online sites provide pictures like WWW.bigfoto.com and offer free pictures, but beware of the terms of use as the last thing you want is to get hassle for any breach of copyright.
  5. When it comes to the size for your image again i dont use a big image as it could slow down the page loading time and the result usually looks blurred.
  6. It will take a lot of time to build and collect names and addresses and it takes a bit of patience and some strategies but in doing the above you will open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, a good squeze page will do wonders for your business venture.
John D McCullough 10 years in Internet Marketing will help you through the learning curve in the competitive world of information product marketing, so do you want to do it the simple way? Take the first step and claim your free book: http://www.responsiveinfo.com

By Donna Gunter in Featured

Even though I use an amazing article distribution service, not all publications or blogs serving my industry or my target market are on the distribution list for this service or for the well-known, high traffic article directories. So, to ramp up the syndication of my articles yet another notch, I also submit them to specialty or niche publications that I have discovered over the years.

It’s not always easy to find these publications and sites. Here are my 7 best out-of-the-box ideas to find publications and sites that are frequented by your target market and might publish your articles:

1. Blogs. Research blogs written for your target market at Blogcatalog.com, Technorati.com, and Google Blog Search. Many of the blog owners will willing publish posts of guest authors. And, if you subscribe to Cathy Stucker’s BloggerLinkUp.com, you’ll receive weekly notices of bloggers looking for content for their blogs.

2. Associations and print publications. Research the trade and professional associations for your target market. You can create a query in your search engine for combinations like “target market” + “association” or “target market” + “magazine” to get you started.

When you locate the associations, examine their trade publications, newsletters, and industry-related magazines for information about online blogs, ezines, forums, or the online edition of their publication. Many publications well-known for their print versions now have online versions where the publication lead time is much shorter and the stipulations for publications aren’t as restrictive. And, don’t forget to look at the online versions of your local newspaper, magazines, and media outlets. They are often seeking experts with content to beef up their online offerings.

3. Your competition. Google the name of your competitors and examine the results. Note where their content is being published. Chances are that you can be published on the same sites, as well.

4. Trainers of your target market. In your search engine look up “training” + “target market.” Whatever associations, portals, training companies, consultants, etc. that are providing education and information for your target market probably also need content for their sites and blogs.

4. Gender specific or business specific groups. If your target market is women, there are countless numbers of women’s business and networking associations and portals online. Simply search for “women” + “networking” or “women” + “association” or “business networking” + “association.” Many of these sites need content for their blogs, ezines, or web sites.

5. Niche article directories. You might find article banks or expert sites geared for particular niches, so look up “target market” + “article directory.” Some of the better known niche article directories are SelfGrowth.com, for self-improvement and holistic healing experts. Many of these sites will let you create a profile and publish your articles free of charge but require a fee to move your articles to a prominent place on their site.

6. Large portal sites. Look for portal sites like About.com and iVillage.com where the sites have guides, editors, or experts in specific areas. Many times these experts must publish a regular ezine or blog and are constantly seeking content. One of their editors at About.com used to publish a lot of my articles on her section on Online Business. Check out information portals like Squidoo.com and Hubpages.com as well for ideas on where to submit your articles. You might also find large portals geared specifically for your industry or your target market.

7. Wikipedia. Wikipedia is a large online encyclopedia to which the public contributes. Some areas are very well documented on Wikipedia. Additionally, Wikipedia’s References section, See Also section, and External Links area are often good online sources as well.

The content that you create is a primary business asset. Don’t let it languish on your computer’s hard drive. Make it work for you over and over again by seeking out new sites seeking useful content like yours.

Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com

By Donna Gunter in Featured

Even though I use an amazing article distribution service, not all publications or blogs serving my industry or my target market are on the distribution list for this service or for the well-known, high traffic article directories. So, to ramp up the syndication of my articles yet another notch, I also submit them to specialty or niche publications that I have discovered over the years.

It’s not always easy to find these publications and sites. Here are my 7 best out-of-the-box ideas to find publications and sites that are frequented by your target market and might publish your articles:

1. Blogs. Research blogs written for your target market at Blogcatalog.com, Technorati.com, and Google Blog Search. Many of the blog owners will willing publish posts of guest authors. And, if you subscribe to Cathy Stucker’s BloggerLinkUp.com, you’ll receive weekly notices of bloggers looking for content for their blogs.

2. Associations and print publications. Research the trade and professional associations for your target market. You can create a query in your search engine for combinations like “target market” + “association” or “target market” + “magazine” to get you started.

When you locate the associations, examine their trade publications, newsletters, and industry-related magazines for information about online blogs, ezines, forums, or the online edition of their publication. Many publications well-known for their print versions now have online versions where the publication lead time is much shorter and the stipulations for publications aren’t as restrictive. And, don’t forget to look at the online versions of your local newspaper, magazines, and media outlets. They are often seeking experts with content to beef up their online offerings.

3. Your competition. Google the name of your competitors and examine the results. Note where their content is being published. Chances are that you can be published on the same sites, as well.

4. Trainers of your target market. In your search engine look up “training” + “target market.” Whatever associations, portals, training companies, consultants, etc. that are providing education and information for your target market probably also need content for their sites and blogs.

4. Gender specific or business specific groups. If your target market is women, there are countless numbers of women’s business and networking associations and portals online. Simply search for “women” + “networking” or “women” + “association” or “business networking” + “association.” Many of these sites need content for their blogs, ezines, or web sites.

5. Niche article directories. You might find article banks or expert sites geared for particular niches, so look up “target market” + “article directory.” Some of the better known niche article directories are SelfGrowth.com, for self-improvement and holistic healing experts. Many of these sites will let you create a profile and publish your articles free of charge but require a fee to move your articles to a prominent place on their site.

6. Large portal sites. Look for portal sites like About.com and iVillage.com where the sites have guides, editors, or experts in specific areas. Many times these experts must publish a regular ezine or blog and are constantly seeking content. One of their editors at About.com used to publish a lot of my articles on her section on Online Business. Check out information portals like Squidoo.com and Hubpages.com as well for ideas on where to submit your articles. You might also find large portals geared specifically for your industry or your target market.

7. Wikipedia. Wikipedia is a large online encyclopedia to which the public contributes. Some areas are very well documented on Wikipedia. Additionally, Wikipedia’s References section, See Also section, and External Links area are often good online sources as well.

The content that you create is a primary business asset. Don’t let it languish on your computer’s hard drive. Make it work for you over and over again by seeking out new sites seeking useful content like yours.

Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com

By Donna Gunter in Featured

All of my clients are exceptional at the service they provide for their clients. However, many of them come to me for coaching because they’re having a hard time filling their practices and finding clients. Almost without fail, they tell me that this is a marketing problem. It is a marketing problem, but not the type they think it is.

When I ask them to describe their ideal client or target market, I’ll get a very general and all-encompassing answer like, “Oh, I want to work with entrepreneurs who are kind, loyal, courteous, have a great sense of humor, financially stable, etc.” — you know, in essence, the Boy Scout motto that covers a very large percentage of the world population. That’s a great beginning general descriptor about the type of client with whom they would like to work, but the description is, unfortunately, flawed.

Why?

Because it’s simply not specific enough.

Oftentimes, I’ll respond to their answer with, “I want you to open open up your local telephone directory and turn to the yellow pages listing with the heading ‘Loyal Entrepreneur’.” They are momentarily stumped, as, of course, no such listing exists in any phone directory I’ve ever seen.

Then we begin to work on the process of finding ideal clients in their target market by determining the demographic, industry, income, position, etc. I know without a doubt that the more specific they can be in their description, the easier their marketing becomes. So, I encourage my clients to identify as many specific characteristics as possible so that they can actually reach out and “touch” their ideal client — they know where the clients hang out on- and off-line, what they read, what groups they belong to, what they do for fun, etc. The point of the exercise is for these business owners to determine where they can obtain names and contact info or lists of people who are real, living, breathing, members of their target market that they can call, email, invite to a meeting, or send a mailing.

Once my clients have gathered this very specific info on their target market, the next move is to articulate the top 5 challenges of this group. Since my clients continue to tell me that they have “marketing” problems, I have more specifically defined “marketing” into these specific challenges:

  1. determining what business you’re really in (i.e. you’re not selling career coaching but instead are selling a proven system to help someone land a dream job)
  2. defining and refining your target market with very specific descriptors
  3. determining how to find the members of your target market
  4. understanding your ping vs. your pie (the benefits of working with you as opposed to the features of the services you offer and what makes you unique and different enough that they should work with you instead of someone else)
  5. determining how to creatively and inexpensively promote your business online to your target market

Does this sound like anyone that you know?

Take some quiet time and determine the top 5 challenges for your target market. If you don’t know what these challenges are, ask members of your target market. Once you’ve articulated these challenges, focus your marketing efforts around these issues. You can address them in your web site, your elevator speech, your business card, the articles that you write, the talks that you give, the flyers and brochures you design, and in the conversations you have with prospective clients. Your target market needs to know you feel their pain and you’ve got the remedy that will help make that pain disappear.

So, now I’ve revealed to you the true secret of online marketing. Are you ready to harness the power of that secret and take your business to the next level?

Internet Marketing Automation Coach Donna Gunter helps independent service professionals create prosperous online businesses that make more profit in less time. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.TurbochargeYourOnlineMarketing.com

By Donna Gunter in Featured

keyword researchAs people search for information online, they use a series of words, what are referred to as keywords, to find the information that they are seeking. Keywords are the core of any market research conducted by an online business owner. Just like the Yellow Pages Directory groups listings by category, like “auto body shops” in the “automobile repair” category, search engines like Google and Yahoo sort by keywords so that auto body shops are found under “auto body shop” in their database.

In order to be found online by your target market, you need insight about the terms that they are using to search for a business like yours. The quickest way to gain that insight is by conducting research on possible keywords they use. However, so many of my clients conduct only very basic keyword research and miss many keywords because they don’t really delve into the problems and needs of their target market, which contain prime, keyword-rich topics they can use to be found online.

Here are 7 secrets to a successful keyword research campaign:

By Donna Gunter in Featured

Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you increase the size of your email list and help you grow your business. The key to success with this strategy is making sure that members of your target market are in your network.

Facebook is very strict and very particular about how its participants contact each other. Facebook limits the number of new invitations that can be sent in a given day or week. The exact number is a Facebook secret and unknown to the public, but if you exceed this secret amount you can get booted from Facebook. However, I think if you stick with no more than 10 per day, you will probably stay within their limits. Secondly, you are permitted only 5000 friends in Facebook, so if you’re successful in this strategy, you may ultimately need to create a waiting list of friends.

How do you find your target market in Facebook? Whether you’re an experienced social networker or just a newbie, here are 10 secrets to growing your target market network in Facebook:

  1. Update-to-date profile and/or Fan page: Before you begin a “friending” (i.e. request to become another’s friend), be sure that your profile is up-to-date with an accurate description of what you do, your interests, and your contact info, including your web site URLs. If you have multiple businesses, invite people in your appropriate target market to become fans of your niche-specific fan page.
  2. Follow the gurus. Follow leaders in your field/industry and “friend” them. Anytime you make a friend request, include a personal note, as that will increase the likelihood that they will accept your request. Say something like, “I’m a big fan and have been on your ezine/blog list for several years. I’d love to have you in my network in Facebook.” Once they have accepted your invitation, make comments about their status updates to help you get on their radar and in front of their networks.
  3. Friends of friends. Take a look at the people in the network of your industry leaders, as they are probably part of your target market as well, and send friend requests to those of interest to you. When you friend someone that you only know by association, send a personal note as well, like “I discovered your profile in ‘s network and would like to get to know you batter by adding you to my network.”
  4. Use groups. Look for groups that may contain your target market. In your search for groups, use keywords that describe your niche, your industry, your geographic area, the interests of your target market, or whatever other terms you might use to find members of your target market. Join and begin to participate in the group so that they begin to get to know you. Then peruse the member lists for good prospects, sic as the members you’ve connected with or have gotten to know. Since you won’t be able to view the profiles of the group members because they aren’t in your network, much of your decision-making about whom to friend may be based upon appearance or how you might be connected to them via other friends in your network.
  5. Check your own lists. Friend people that you already know from your high school, college, alumni associations, and places of employment if they fall within your target market definition.
  6. Facebook-recommended friends. Facebook typically recommends friends based on your current friends list when you log into your profile. I’ve found these recommendations to be pretty solid. Take them up on their recommendation and add those folks to your network.
  7. Add by interest or industry. Do a people search by job title, industry, geographic location, or interest. Those people with those terms in their profile will show up in your search, and you can request to add them based on common interests.
  8. Build the relationship. Once you friend someone, you need to begin to get to know them and start them on the like, know and trust journey so that you become their top-of-mind expert in a particular area. Begin building the relationship by posting a quick “thank you” note on their wall, as well as a comment about something on their profile that interests you or in which you have in common. Watch for their status updates, as well, and comment on these when appropriate.
  9. Create a group. Once you’ve got about 500 followers, create a group for your target market. Provide the group with useful content and and ask questions to stimulate discussion and get the members to return to participate in the group. You can post articles, links to blog posts, or videos you have created. Invite group members to any free virtual or face-to-face events you’re hosting.
  10. Integrate into your plan. No marketing strategy works unless you consistently implement it over time. As a newbie to Facebook, you might want to spend as much as 60 minutes per day researching friends and participating in groups. As your network grows, you many spend only 15 minutes 3 times per week on Facebook. The key to success is to put this strategy on your calendar and make it a routine part of your ongoing Internet marketing tasks.

While social networking is an inexpensive marketing tool and can be effective in helping you grow your business, maintain your other marketing strategies, as well, and simply add this strategy to your marketing mix. A well-rounded Internet marketing plan that includes social networking and is implemented consistently will mean that your prospect well will never run dry.

Online Business Coach Donna Gunter helps baby boomers create profitable online retirement businesses by demystifying the steps needed to successfully market a baby boomer business online. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> http://www.OnlineBizU.com

By Donna Gunter in Featured

twitterSocial networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran. More and more news agencies are using Twitter to keep their audience up-to-date, and local businesses are also jumping on the Twitter bandwagon as an immediate way to connect with their customers, as well.

How can you make the best use of Twitter in your business? It all starts with having followers in your target market. No doubt you’ve been inundated with email offers of things like “10,000 Twitter followers in 60 seconds for only $19.95!” Trust me — 1000 followers that are members of your target market are much more useful to the growth of your business via social networking than 10,000 followers that come from anywhere.

By Donna Gunter in Featured

facebookEveryone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, LinkedIn, and Twitter can help you increase the size of your email list and help you grow your business. The key to success with this strategy is making sure that members of your target market are in your network.

Facebook is very strict and very particular about how its participants contact each other. Facebook limits the number of new invitations that can be sent in a given day or week. The exact number is a Facebook secret and unknown to the public, but if you exceed this secret amount you can get booted from Facebook. However, I think if you stick with no more than 10 per day, you will probably stay within their limits. Secondly, you are permitted only 5000 friends in Facebook, so if you’re successful in this strategy, you may ultimately need to create a waiting list of friends.

By Donna Gunter in Featured

businessRecently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the steps, however remain the same. Best of all, the strategies I recommend to fill your business are the same ones that can be applied to any business, and then applied again and again to other online ventures. Here are 8 secrets to filling the prospect funnel in your business in 60 days:

By Glenn Dietzel in Featured

businessHow would you like to be able to increase each and every sale by a factor of 10 times to 100 times? As a leader in the field of creating high end programs, an important key is to strategically position yourself among your ideal clients as their only option.

The Q.S.E. Process is an important method to ensure that you are drawing your ideal clients to you. First know, that there are only two ways to compete in the market place: price or value. A friend and client of mine found out the hard way that not competing on price requires some strategic thinking.

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