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By Jill Whalen in Featured

articlewriting 2Have you heard of Google’s Authorship program yet? Whether you’ve heard of it or not, you’ve likely seen its fruits in the search results. You know those listings that have a photo of the author next to them? Most likely they get that extra cool stuff because they’re using Rel=Author correctly and Google has accepted them to participate. Unfortunately, it’s been a bit hit-or-miss as to whether your content gets accepted or not. I saw mine accepted for a day or two many months ago, and then *poof!* it was gone. I reviewed their new guidelines recently, however, made a few changes, and sure enough, within a week or so, my content started showing up… yay!

While you may or may not get your content into the program, the only way to know is to try, and persistence is definitely a key.

If you’re thinking it’s just not worth the trouble, here are 5 reasons why it’s super important:

By Steve Shaw in Featured

webtrafficSince you started your website, you’ve probably noticed that there is a continual quest to get a high ranking in Google and the other search engines.

The reason why a high ranking is so sought after is the resultant traffic that accompanies being listed at the top of Google’s results lists. Google is the biggest referral source on the planet. It can send you more referrals than any human being can. It’s open 24 hours a day, 7 days a week, and whenever a person has a question, his first step will usually be to “Google” it to find the answer.

If you can get your website to be #1 in the rankings when people search for topics related to your niche, then your website can get around 8.5 times more search engine referrals than the website in the #5 spot.

That’s a substantial difference – you can see why website owners are panting after the #1 spot!

A website owner presented an interesting question to me the other day. He had been doing article submissions consistently for a while. His website was ranked very high for his keyword terms, but yet he still wasn’t receiving the massive amount of traffic that he was expecting. He wondered what was wrong. Why did the high ranking not result in a ton of traffic?

Let’s think about this for a minute. Each phrase that a person types into Google (or any other search engine) is called a “search term.” From the website owner’s perspective, it’s called a “keyword term.”

If you have a lot of people searching for a particular term, then the keyword is in high demand. If you can rank highly for that term, then you can see a huge traffic increase. That is a keyword phrase with a big potential payoff.

If, on the other hand, there are not that many people searching for that phrase, then even if you rank high for that term, you won’t see a dramatic impact on your website’s traffic. You can be ranked high, even #1, for a keyword phrase, but it won’t necessarily translate into a traffic breakthrough because the demand for that phrase is not very high.

What does this mean for you as you’re starting to use article marketing to market your website?

You need to do keyword research. Look at the demand that a particular phrase has (how many people are searching for that term each month) and compare it to the supply – the supply is the number of websites that are competing for that term.

Ideally, you would be looking for a keyword term that has high demand and relatively low supply – that would mean that with a little effort, you could rise to the top of the rankings for that term, and you would see a dramatic change in the number of website visitors you receive.

If you’re in a competitive niche that already has lots of competition, this might not be an option for you. You might have to work harder to get to the top of the rankings for your keyword terms. That’s okay, as long as the demand for the term is still high. When you rise up in the rankings, you will see your traffic grow too.

You could also choose to target a keyphrase that had a lower demand (fewer people searching for it), but also low competition. You could have a relatively easy time getting to the top of the rankings for that term. One thing to keep in mind though is that the benefit will be in proportion to the popularity of the term. If there are not that many people searching for the term, then being ranked #1 can only get you as much traffic as there are searchers for that term.

I hope this explains why you can have a high search engine ranking and not see a big boost in traffic. The traffic you receive is dependent on how “in demand” that term is – how many people are searching for it. Do your keyword research on the front end of your article marketing campaign, and you can decide which keywords are worth your effort to pursue.


Steve Shaw has helped thousands of business owners worldwide build traffic, leads and sales to their websites, and he wants to help you do the same – grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website…
including yours! Go now to http://www.submityourarticle.com/ report – some people have used the same information to boost their traffic by up to 600%!

By Donna Anderson in Featured

spn_exclusiveThere’s been a lot of talk lately that article marketing has gone the way of the Do-Do bird, especially since the Google Panda update. As I see it though, the value of article marketing hasn’t diminished at all, the process itself has just evolved. Add guest blogging to your article marketing strategy and bring it back to life.

Most webmasters don’t realize it but guest blogging is another type of article marketing, one which produces much better results if done properly. After all, what’s a blog post? It’s just another article, only it’s published on a blog. And what’s a blog? A blog is another place to publish said article – just like an article directory but with better quality traffic.

How Does Guest Blogging Help Your Traffic?

Submitting articles to online directories is fine if you’re only after the link juice. But directories are not destination websites. The only time someone reads your article when it’s posted on a directory is if they come across the link while conducting a search. That’s all well and good if you have the number one spot, but if there are other articles that outrank yours on the index, the chances of someone reading your article are reduced.

An established blog, on the other hand, is a destination website, which means there are people who visit that blog directly, and repeatedly, to see what new information has been posted. Your guest blog post will be seen by all of those regular visitors, whether they were searching for that information or not.

Essentially, when you publish an article on a directory, your traffic is hit-and-miss. If it’s a hot topic and/or you rank well, you’ll get readers. But when your guest post is published you have a ready made audience arriving every day, ready to read the latest news.

How To Make Guest Blogging A Vital Part Of Your Article Marketing Strategy

Obviously, since you’re not just haphazardly submitting dozens of articles, it takes a little more effort to include guest blogging in your article marketing strategy. Here are some tips to make it well worth your while:

Choose Carefully: It’s important to choose your blogs carefully or you’ll just be wasting your time. You certainly don’t want your guest blog posts to be published on any questionable blogs. But even more important, you want to choose blogs that attract relevant traffic.

For example, it wouldn’t make any sense for you to submit a guest post on dog training tips to a blog about SEO practices. First of all, they probably wouldn’t accept it. But even if they did, none of their followers would read your post because that’s not the kind of information they’re looking for.

While traffic numbers shouldn’t be your main concern, the quality of the traffic coming into that blog is important. Look for activity in the comments section but also take a look at the SEO that’s been done. Are they pulling in targeted traffic that will be beneficial for you or are they using Justin Bieber and Britney Spears to drag in readers from all corners of the Web?

Don’t Worry About Traffic: Comment activity is usually a good sign but quantity doesn’t necessarily equal quality. A lot of blogs have lower traffic or activity levels but the traffic they do receive is highly targeted. Never underestimate the power of SEO.

Read the Blog: Now that you’ve narrowed your search, read the blog. Get a feel for the type of content they use, how they address their audience, and the type of information the audience is looking for. Is there a certain topic they talk about more than others, etc.

Read the Comments: Before I submit a guest blog post I always cruise the comments section. Sometimes you can pick up a really great idea from the regular readers of that blog. At the very least you’ll learn what they like to talk about.

Make Your Article Relevant:
This is the hard part. Your first inclination will be to write an article just like you’d write for one of the directories, an article that gently leads people to click on your link. In some cases, that will be fine. But most bloggers won’t appreciate your self-promotion.

Concentrate instead on writing an article that showcases your expertise as it relates to that particular blog.

Write a Great Resource Box: Your resource box on your standard directory articles may seldom, if ever, be read. The reader arrived at your article looking for an answer to a specific question. If you answered it in your article, he’s satisfied and he’ll click away. If you didn’t answer it, he’s not satisfied, and he’ll click away in anger.

However, your resource box in your guest blog post will get a lot more attention, especially if you’ve written a good quality, informative, relevant post. Make sure you include these 4 things in your resource box:

1. Your name – Use your real name to establish credibility and authority
2. Your website URL – If you have the opportunity to include more than one link, make one of the URL and the other an anchor text link. Some readers still feel safer clicking on an actual URL.
3. Your USP – Tell the readers why they should click on your link. What is it that makes you special?
4. Your Call to Action – Tell the reader exactly what you want them to do. Click Here isn’t enough. You have to tell them what they’ll get if they do – Click Here to read my article about XYZ Now!

Think Outside the Box: There are thousands of guest blogging opportunities out there so it’s important to learn to think outside the box. It’s not necessary to look for blogs in your exact same niche. In fact, the whole point of guest blogging is to increase your visibility, so branching off into a related niche isn’t a bad idea.

For example, maybe you normally blog about vegetarian recipes and you come across someone looking for a guest blogger on their Baby Care blog. What a great opportunity for you to attract new parents who might be interested in a vegetarian diet for their babies. Write a guest blog post about homemade vegetarian baby food and you’ll attract a whole new audience.


Donna Anderson is a freelance writer specializing in SEO web content and article marketing techniques. Visit her blog at http://whitehatwriting.com for writing tips and article marketing advice and read her Squidoo lens to learn How to Write a Perfect Resource Box.

By Paul M Ventura in Featured

search engine rankingsSearch engine traffic is one of the most valuable and targeted sources of traffic because people generally trust web pages which garner one of the top spots in their search engine of choice. It takes a lot of time in link building and building your social search reputation on social networks.

If your search engine traffic disappears overnight, then without being properly diversified in the kinds of traffic you tap, you can find yourself up the creek with no paddle. This is why I preach the importance of traffic diversity.

But why did your ranking suddenly drop? This post will look at 10 of the most common reasons for why your ranking can disappear seemingly out of nowhere.

The Google Honeymoon Ended

If you have a relatively new site which is only a few months old and you found that you were enjoying cushy rankings for much of that time until now, it’s most likely the result of the Google Honeymoon. This is the term for the phenomenon where a new site enjoys high rankings for a short period of time before falling to its more realistic ranking.

Google Sandbox Effect Started

By Toby Russell in Featured

webtrafficHello I guess most of you reading this are no different to Sam & I, we have seen the opportunity of developing a business online and either changing our lifestyle and/or just making some extra cash, but one of the problems is as the internet expands more & more people are coming online.

In the last few years, it’s true to say the number of people making money online has increased greatly. However, what this also means is that you’ve got more people trying to get a piece of the internet pie. In order to stay ahead of the competition, you’ll have to take advantage of every method available to turn traffic into money.

What’s Your Goal from your Internet Marketing Activity?

While most of us love our niche and enjoy our work, let’s just admit that the bottom line is making money. Sometimes it takes a long time before you start to see profits from your hard work, but if you’ve got the drive to succeed, you’ll stay the course, and this is the key, certainly we have had a number of false starts, doing a bit then packing up for a while & coming back to it – it’s about staying the course and having faith that by doing so it will come good. For Sam & I, this is the year we are devoting significant time on a weekly basis and being consistent.

Get ‘Real’ Over Traffic

Traffic is the core basic of making any money online. Traffic is your customers, and without customers you don’t make sales. Every visitor to your site is another person who gets to see what your offering. The more people visit your site and have a look, the higher your chance of monetizing it. But not only that you want the right kind of ‘targeted’ traffic – those who you already know have an interest in your niche.

The whole point of starting an online business is to see a profit. You’ve put your money and hard work into it, and you want to be repaid. If you’ve got lots of steady traffic, you increase your chances of seeing that money. The way to make money online is to monetize this traffic.

Monetizing With Advertising

One way to monetize is with advertising. There’s advertising called PPC, or pay per click advertising. Go over and check out Google Adsense, sign up for a free account, this works on the basis that Google put ads on your page that advertise similar products or services. When one of your visitors clicks on this link, you get paid a commission by Google, The amount you get paid is very small, but it can be enough to provide a steady stream of income if you get a huge amount of traffic and you have a number of sites.

Google Adsense some few years ago was massive with many successful high profile internet marketers making a fortune, now it’s not quite what it was but there’s still many internet marketers doing very nicely thank you very much – consider it as just one of the methods to monetize your site and its traffic .

Stop & Consider This First

A word of caution here though, don’t confuse your visitor – if you really want them to join your list then that should be the primary function of your site. The more opportunities a visitor has to click away from the ‘main opportunity’ of your site, the less chance they’ll sign up to you list if that’s the ‘primary function’ – so consider this before going the route of adsense.

As an example my start internet marketing online site, It’s function is to offer credible unique content to people starting out, I want visitors to join my list – that’s it, so for me I don’t want the distraction of Google adsense.

However my learn herbal remedies site is a totally different ‘made for adsense’ site. Yep there’s good strong information there, but no product to buy just purely adsense to click on.

The key to making money with PPC is to have lots of traffic but it must also be targeted. You need to use every method available to get back links and raise your sites rank in the search engines. You’ll also have to have valuable content that will keep people coming back for more. Then, when you put ads that are relevant to your niche on your site, you can get paid when people click on them.

Affiliate Marketing

Another way to make money with your site is obviously affiliate marketing. For those of you reading this and just starting out this means joining an affiliate program. You advertise your affiliate’s products on your site, and when one of your visitors clicks through your link & buys or goes to their site, using your link and buys, you get a cut of the value of the sale. Affiliate programs keep records of every transaction and pay you out accordingly.

The percentage of the sale that you get can be pretty significant. With adsense, you’ll see small gains made over a long period of time. Affiliate marketing will get you pretty worthwhile commission sales because some affiliate programs offer commissions 50%, 60% and more of the order value. It all depends on their pricing scheme. If affiliate marketing is a way you choose to proceed check out at sites like Click bank.

Sell Information Products

The last 10 years have seen a huge increase in people buying E-books and other online products. E-books aim to offer useful information, and many target the ‘how to’ area of niches. The major difference is that they are digital products, available to download and not hard copy books. While just a few years ago people were wary of buying digital products that didn’t exist in any physical form, these days it’s the norm.

You can create an E-book, a video series, audio files or any other medium that you want. Choose a topic that helps people with some problem related to your niche. With the easy technology these days that we have for info product creation, it takes little technical know-how and almost no money.

On your site or through your newsletter or opt-in list, you can sell your information product to your customers. This is a great way to create a passive stream of income. Once you’ve got the product created, the whole system can be automated, so there’s nothing you have to do.

The Internet is always changing. To stay competitive online, you need to keep current and utilize every method available. These are just a few ways that you can turn traffic into cash on your website. Try them all and find one that suits you best.


Toby Russell, Internet Marketer, Publisher & Property Investor offers tried and tested methods to help you succeed on line. Find out how to monetize your website, drive targeted traffic, use affiliate marketing, adsense and more with my popular Free step-by-step Special Report. Available at => http://www.startinternetmarketingonline.com

By Bonnie Jo Davis in Featured

webdesign4Every business, large or small, local or virtual, needs a website. You already know you need a nice looking site with content that is free of typographical and grammatical errors. What you may not know is that in order to create credibility and build relationships with potential and current customers you need the following:

A professional design: You have the option of hiring a web designer who will create a custom design for you, or you can choose a template or theme. Some templates and themes are free, while others are available for a minimal investment.

Consistent navigation: It is normal to have your navigation in more than one place on your website. Perhaps it is on the right side of your page and in your footer; but no matter where it is located, all navigation elements must be identical to prevent your visitors from getting lost!

Visible contact information: Only criminals profit from having their contact information hidden. If you are a virtual company, you do not have to provide an address, but always offer a telephone number and an e-mail address. If your visitors cannot find you, they cannot do business with you.

A list of products and services: Create uncluttered pages with your products or services on them, and give enough information so that readers can decide if they want to purchase from you. Include pictures wherever possible.

By Debralee in Featured

cows_0Starting a new blog or website can be a bit of a trial, but it’s almost always more of a challenge to get people to come and visit it at first. Inevitably you end up having to go and read up on online marketing and that’s where the fun and games begin.

If you’ve ever struggled to understand the lingo when it comes to promoting a website or blog online then the following list of definitions should help you to find your way around.

Social marketing
You have a cow.
You show some friends a clip of a man being hit in the crotch.
They tell their friends who pay money to come and look at your cow.

Social media
You have a cow.
You tell your friends.
People start listening to what you have to say.

Affiliate marketing

Your neighbor has a cow.
You show a film clip of a man being hit in the crotch.
You charge people to go see your neighbor’s cow.

Traffic
You have a cow.
You put it on the side of the road.
People stop to look at it.

Spam
You have a cow.
You put it in the middle of the road, stopping traffic.
A few morons buy some viagra from you, making the initiative profitable.

SEO

You have a cow.
You put up a road sign with “Cow” in the title.
Passers by stop to look at your cow; you charge them for parking and sell them lemonade.

Content
You have a cow.
You write a novel about it.
A pig farmer copies your novel, paraphrases and publishes it as his own.

PageRank
You and your neighbor each have a cow.
You both put signs up to advertise your cows.
You pay someone to move your sign directly in front of the neighbor’s in the middle of the night.

Advertising
You have a cow.
People pay you to paint their logos onto your cow.
Your cow looks like a billboard.

ROI (Return On Investment)
You have a cow.
You pay $50 to dye it pink.
People flock to buy tickets to see your cow; you earn $1000.

Conversion
You have a cow.
You refurbish the barn.
More people pay to look at the cow.

Reality

You have a cow.
No one cares.

If you still don’t understand online marketing…

Don’t have a cow, man.


David Mercer, http://www.siteprebuilder.com, is one of the most experienced technical writers in the world today, having contributed to books that have have been translated into virtually every major language in the world.

By David Mercer in Featured

googlelogoI came across a curious issue with Google analytics the other day. I had just posted a blog entitled “Online marketing explained with reference to cows” at www.siteprebuilder.com/content/online-marketing-explained-reference-cows.

I could see that the post was generating a lot of traffic and wanted to know where it was coming from, so I went to Google.com and typed in “online marketing explained” to see if the post had already been indexed and if it was ranking highly for that keyphrase.

Sure enough, the blog post had been indexed and it was showing up in the first or second spot in Google, ranked amongst the posts indexed in the last week. Awesome! Now I wanted to know if all the traffic was coming from that keyphrase or were there others, so I headed to analytics.

As it turned out, only one visit had come from that keyword in Google. Instead, the influx of traffic was coming from social networks like Stumbleupon and reddit and not organic search.

Here’s the strange part:

The visit recorded by Google analytics for the keyword search “online marketing explained” was credited to my service provider and not Google search. But obviously, I never actually clicked through to my page because I already knew what the post was about.

I tried the experiment again, and sure enough, Google analytics was registering a visit from Google search despite there being no actual visit.

In other words, a user only has to search for a term that results in (I assume) a first page result for your site and Google will lead you to believe that it sent a visitor to your page. It’s treating a search result as an actual visit, which seems really underhanded.

The upshot of all of this is that webmasters who rely on Google analytics to determine how well their online marketing campaigns are performing, or how well their SEO efforts are paying off, are not being given an accurate picture of the traffic they are receiving.

I would have to spend more time analyzing the way the visit hits work in analytics and Google search in order to determine precisely by how much Google is inflating its search result visit numbers.

At a rough guess, if Google records a visit for every first page result for your website or webpages, and assuming a rough actual click-through rate of around 20% (which is very generous), then Google is over-representing its traffic by a factor of 5 for each given keyword.

This means that your website could be getting 5 times less organic search traffic than you are being led to believe.

The situation is made far worse when you consider that the analytics figures reported by Google are then used by webmasters to determine their traffic amount and how much they can charge advertisers.

Advertisers are then paying cash for traffic that doesn’t exist. So Google’s inflated numbers effectively lead to a situation in which, mislead web businesses end up overcharging their advertisers based on effectively fictitious numbers.

Worse, by inflating their perceived search traffic, Google gains an unfair advantage over its competing search engines, because everyone wants to go with the search engine that brings in the “most traffic”.

Now, maybe they have a good explanation (I will ask them), but it seems to me that this is a subtle, but deliberate, way to boost the perceived importance of Google search for webmasters using analytics (which is a lot of webmasters).


David Mercer, http://www.siteprebuilder.com, is one of the most experienced technical writers in the world today, having contributed to books that have have been translated into virtually every major language in the world.

By Tinu AbayomiPaul in Featured

facebook-logoOkay, so when we last left our discussion, I was talking about what’s considered spammy at Facebook, and why spam at Facebook will ultimately fail. That leaves us with the question – how do you get people in Facebook to visit your site without spamming them?

How can you increase your exposure at Facebook without seeming like a spammer?

As I’ve said before, if you want to blatantly market on Facebook, you have a several options you can exercise without looking like a spammer. Get a Facebook Business Page, Buy a Facebook Ad, Participate in or Create a Group, or Leverage Your Profile.

Now, I’d never discourage you from doing any of these, in fact, you should do them all.

But I’m not going to write about them all here today. The first two are pretty self-explanatory. You create a business page – if you know how to build and manage a community, you’re all set. (If you don’t, still a discussion for another day.) And who doesn’t know how to buy an ad? Yes, there are more effective ways to use ads on Facebook, but at the end of the day, the basics don’t need to be covered.

Networking through groups and leveraging though? Not as common-sense based as you might think.

For now let’s take groups. It’s an easier topic, and leveraging your profile will probably take an entire day of videos, which I will discuss another time.

The reasoning behind joining groups on Facebook is simple: groups are mini-communities that have discussion boards, and often links, photo and video sharing areas, where people have agreed that they have a common interest, and want to exchange information about it.

Let’s say you teach people how to turn a $39 book into a $300 info-product with videos and audio CDs. You search groups and you find a book marketing group for authors.

Awesome, perfect market – if they’re marketing their books, they want to make more money, and if they want to make more money, your program is custom-made for them. There’s 2000 people in this group and you can just count the money flowing in…

Here is where most people go wrong. They go into a social group with an ad mentality, and start posting what are essentially, ads for their products on the wall (the general guestbook type area) or in the discussions. And it will backfire every time.

“But Tinu”, you might be thinking, if it doesn’t work, “why do people keep doing it”?

I’ll answer that, but first let’s look at why it doesn’t work.

The fastest revelation will come from the dating world. Ladies, please raise your hand if you would respond favorably to the following situation:

A guy walks up to you and says, “Hi, you’re cute, let’s have sex now.”

Anyone?

Yeah. If there’s 100 ladies in the room, maybe, MAYBE one chick has her hand up.

If I say, all desperate women put your hands down, that will drop to zero.

So why do people do it? The same reason why one in one hundred people respond. Desperation and/or just plain ignorance. Not stupidity, mind you. They just honestly don’t know the right way to do it.

And the desperate customer, you just don’t want to have. No matter what you offer them, they’ll claim it doesn’t work and ask for a refund. So, really, it doesn’t work at all.

Then what does work?

Value.

There are tons of ways to get people on Facebook to come to your site and even do business with you at some point – add value, bring value, create value, enhance value. All of them have two steps, first, make someone else’s life a little better, second, don’t look so desperate for a sale.

Let them come to you.

Everyone wants the folks at Home Depot to help them buy a light fixture, but no one wants to be sold a lamp.


Learn one more way to use Facebook for Business, completely free here: www.freetraffictip.com/ – you don’t even need to enter your email address.

By Richard Legg in Featured

Is it really worth it to switch from standard text squeeze pages to video squeeze pages? With consumers being bombarded more and more frequently with hype and blaring advertisements, internet marketers are very interested in doing whatever they can to get their target markets’ attention. A video squeeze page is one tool that can help do this.

According to recent studies, professionally created product descriptions on video are much more effective in attracting and keeping visitors than the standard text page. A video grabs visitors’ attention right from the moment that he or she accesses the page, and even if he is not actively reading the text. In addition, it is easier to understand concepts when someone is explaining something in a video or demonstrating it in a video tutorial.

The video can go beyond its use in the actual video squeeze pages. You can make your offer on the squeeze page within the video, and then offer a second informational video as a bonus. Or, you can show the first part of an informative video and then invite your visitors to fill in their contact information to get the rest of the story. Obviously, this will only work if the content in your video is compelling and/or useful enough for the viewer to want to continue.

A video conveys way more than just simple text. It gives the viewers a 3-dimensional idea, rather than just written words, and this instills trust. This also starts establishing a relationship right away, not after the person has filled in his or her contact details.

You’ll see that some internet marketers actually use several videos on their pages. One may be an introduction to the person who is offering the product or service. The second may be the product or service itself. And then these may be followed by one or more video testimonials. The possibilities with videos are endless.

Except for the video, the squeeze page will have the same elements as a standard text squeeze page: a compelling heading, bullet points, testimonial, an offer that hopefully your visitors can’t refuse, and, of course, the opt-in form that visitors will enter their contact details into.

Keep in mind that professional video creation requires skill, time, and experience. But you can hire someone who has all of these qualities to do your video squeeze pages for you if you are willing and able to invest in this. You can also try the many squeeze page templates that also offer video versions. While these are a good way to start, many would recommend that it is well worth it to put in the time and effort in a customized squeeze page right from the start. It will get better results and save you from having to re-do everything if you are not achieving your goals with standard templates that many beginning marketers use.


Richard Legg – Get more marketing tips with the underground traffic blueprints site at http://UndergroundTrafficBlueprints.org

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