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Educating the Non Geeks in Your Life

By Kalena Jordan in Featured

This time of year can be a bit of a challenge for computer geeks.

If you’re anything like me, you get bombarded at every Xmas function or family get together with the dreaded “Will you fix my computer?” question.

While there are tshirts you can buy that tactfully state your opinion on the matter, they don’t actually address the problem itself, which is the computer issue keeping your friend / colleague / relative awake at night.

Never fear geek friends! Some Google staffers with too much time on their hands have put together the solution in the form of the web site Teach Parents Tech.

Now you can simply avoid awkward technical conversations by sending helpful tech support videos to all the non-geeks in your life. You simply choose the most appropriate wording for your email care package (with tone ranging from condescending to helpful) and attach one or more video tutorials.

There are over 50 basic instructional videos available, divided into the following categories:

* The Basics
* World Wide Web
* Communication
* Media
* Finding Information

Now, instead of dreading a drunk Uncle Dave cornering you after Xmas pudding with the question “I want to be an Internet zillionnaire. How do I schtaart my own webblog thingy *burp*?”, you can simply pre-empt it by emailing him a helpful How to Make a Blog video tutorial.

When your school secretary contacts you complaining that her computer is broken because nobody in her 2000 member email list has received her 20MB newsletter attachment, you’ll be ready with a helpful How to Share a Big File video.

When your elderly neighbor asks you to switch out her David Hasselhoff screensaver for one featuring Justin Bieber, you’ll be able to send her the perfect video instructions to do it herself.

Geeks Unite! Now the only thing you have to dread is the awkward silence next Xmas when Uncle Dave asks why nobody is visiting his blog.

How to Optimize for Google – Part 2 of 3

By Scott Van Achte in Featured

Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools.

LINKS
Links are very important in today’s Google rankings, but just how many links you need will depend on both the competitiveness of your target phrases, and the quality of the incoming links themselves.

Essentially the number one rule of links is to keep it relevant! Topical relevance is very important in order for inbound links to give your site the most value. If the page that links to you is relevant that is good, if the entire site linking to you is relevant, that is better.

How to Optimize for Google – Part 1 of 3

By Scott Van Achte in Featured

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.

In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other considerations.

The focus of Part 1 will be with on page website optimization.