Let Uniqueness, Users and Usefulness PR Your Online Campaigns “Let’s hire an intern or recent college grad to do our social media!” For small and medium sized businesses this seems like a smart and cost-effective idea, mainly because many believe that social media is a necessary evil that the younger crowd “gets.” But, this plan [...]

Twitter just announced a brand-new feature that I wanted to make sure you knew about. It allows people to have 1-click access to follow you on Twitter directly from your website which is a huge benefit for building your following with your network and establishing a great social media presence using Twitter. I would definitely [...]

Every day we work at it: toiling away on our social media networks, doing what we can to reach our customers and broaden our client base. Twitter is one of the simplest platforms to use when reaching out to people, but you may not be tweeting to your best advantage. So, what can you do [...]

You’ve heard it before, here and probably elsewhere: Social media is about much more than exposure or coverage. Simply putting a friend request out and amassing a ton of retweets is not enough to achieve genuine social impact. Now there’s some additional evidence that bears this argument out: Does Google Use Data from Social Sites [...]

Several decades ago, the concept of a global network economy was just an idea made for TV shows and sci-fi films. Nevertheless, no one thought that globalization could take place as early as today. Although fiction films then were a little advance in terms of foretelling how future structures, products, cars, and clothing would look [...]

Social Media Marketing is the act of using social media (i.e. Facebook, Twitter, YouTube, etc.) in order to promote a business. Many companies will want to start their own social media marketing campaign and create a Facebook page or Twitter account. The problem with is they don’t have a clue on how to run a [...]

Most people who have tried using Twitter for business have discovered that some forms of marketing do not work there at all. For example, viral marketing can happen a lot easier and with some purposeful intent – only after having laid the groundwork to make that happen. Viral marketing and the effects of it are [...]

Every generation thinks they are special. Dickens’s wrote, “It was the best of times, it was the worst of times” back in 1859. After the death of Jesus, many Christians thought the end of days was at hand. Some cave dwellers probably thought their generation was special because they used fire to barbecue a T-rex. [...]

When you think of pay per click advertising, chances are, you instinctively think of search engines. Online social advertising still doesn’t get the credit it is deserved. Granted, social advertising is a maturing medium, Facebook advertising has only been around a few years and Twitter less than a year but the opportunities are there for [...]

Growing a large following is something many new Twitter users struggle with. They see all these big accounts with 20, 50 or even 100K followers and wonder how did they ever get there? Today we will give you some tips and tools on how to grow your following steadily and we’ll also make sure that [...]