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The 3 Main Reasons For Putting Video On A Website Sales Page

12 2008 Monday

By David Phillips in Featured

When you are thinking of putting video on website, you will find that there are a number of different reasons to do so. If you are reasonably aware of what other sites in your niche are doing, you will see that there has been a real explosion of video on the sites over the last few years. Some site prefer to keep it quite simple and use the video as supplemental material, while others prefer to make it the main selling point of the site and choose to use video to get the point across to the audience. The truth of the matter is that putting video on a website is getting easier and easier, if only you can find the right program, so take some time and check out the main three reasons why you should do this.

1. Make a connection

If you know anything about marketing online, you know that you need to make a connection with the person who might be inspecting your site and you have to do it fast. This is why there is a lot of information out there on presenting your text in the best possible light and in making your pictures really count. However, with video, you will find that you can get the best of both possible worlds. You can immediately grab the eye of the person that is looking at your material, and you, yourself can start talking to them. This gives you a great way to make sure that you are making a personal connection and that they will see that you are not just one more set of words on a screen!

2. Fast information transfer

When you are looking at making sure that you are getting point across to your audience in a clear and succinct way, you will find that video is a great way to make sure you are giving them everything that they want. There is some evidence that the attention spans that we are dealing with now are even shorter than they were a few years ago, especially when it comes to looking at something new and that is unfamiliar to them. Take some time and make sure that you are getting the information that you want them to know across to them in the most practical way possible.

3. Its easy!

The truth of the matter is that putting video on a website is no where near as difficult as you might be afraid of. At the end of the day, it is a very minor investment in money and effort for something that can do your site a whole world of good. There are software programs out there that can have video on your website, in the precise way that you want it. You can have programs that will put video on your website with the click of a button, and you will also find that you can put it into a player format that is pleasing to you and that will give your audience a lot of choices in how to view it.

Take some time to think about putting video on a website. There are at least three good major reasons to do it, and plenty of great small ones as well. Think about the advantages that come with it, and find a program that will help you accomplish this today!

David Phillips - If you want to put video on your website then it is worth taking a look at this link below. http://www.easywebvideo.biz

Your Website Doesn’t Need A Traditional Call To Action

11 2008 Monday

By Jerry Bader in Featured

The other day I received two emails, both with the same question, why didn’t we have a direct call to action on our website?

Sales people are taught, you always need ‘a call to action,’ a request to act or lose the opportunity of a lifetime. I’m sure you’ve seen the infomercials, website presentations, online direct marketing come-ons, and even high-pressure seminar and tradeshow presentations that will never be repeated, so you better act now. You’re familiar with the language used: “act now and we’ll send you two pieces of junk you don’t need, but wait there’s more, call in the next ten minutes and we’ll add a third useless item.”

Getting the Most from Your Video Productions

11 2008 Wednesday

By Paul Smithson in Featured

If you’re producing videos for the purpose of getting traffic to your website, you’re not alone. Thousands upon thousands of people are doing the same thing, so it’s easy to get lost in the millions of videos that are available on the various video sharing websites.

Often it’s hard to get a lot of views to your videos, because it’s the videos with the most views and comments that typically show up first in the search results on the video sharing sites, and those are also the videos that get promoted in the related results when someone watches a video. So how do they get those views in the first place?

The most common way videos get a large number of views is through word of mouth. Viral marketing is alive and well in the video sharing world. When people see a video they like a lot, they tend to tell their friends about it. If the video is really good, it gets passed around and around and it goes viral.

Unfortunately this viral feeding frenzy usually only happens to videos that are really off-the-wall. A celebrity doing something shocking, someone being humiliated in public, or a really stupid criminal could have their videos go viral pretty easily. A video about trout fishing or making money online has a lot less chance of going viral.

In this case, you have to find a way to inflate the views yourself. No, I’m not saying you should use some kind of bot to artificially inflate your views! That’s a good way to get banned. Luckily, there are plenty of ways to get views to your videos without being dishonest.

First of all, you should get everyone you know to visit your videos. Post a link to every video you create on your blog. Send a link to your email list. Put a link in your forum signature. Use social bookmarking to drive traffic.

On most networks, like YouTube, you can post video responses. If you find a video in your niche that is already popular, you can post your video as a response to their video. This will get you a link from their video’s page. Just keep in mind that some networks require these responses to be approved by the original poster.

In the description of every video you post, you should ask viewers to subscribe to your channel if they enjoyed your video. Most video sharing sites have a way for people to subscribe to see more of your videos so don’t forget to ask people to sign up. The more people you have subscribed to your channel, the more people you’ll potentially have visit every video you make later.

Comments are also vital to popularity on many sites. Comments are especially important on YouTube, for example. Always ask people to comment in your description, and at the end of the video itself, if possible.

The wonderful thing is that the effort you put in will be rewarded many times over. As the number of views of your video increases the more likely it will be to appear in the search results and other listings, which in turn means yet more people will stumble upon it, and that will give another boost to the number of views and who knows, before you know it, your trout fishing video might just end up going viral.

Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool (http://www.xsitepro.com). Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line businesses.

How to Use Social Media Marketing to Get Through this Financial Crisis

10 2008 Tuesday

By Dan Dimit in Featured

One of my favorite ways to get free targeted traffic to my websites is through video marketing. It’s not how many views you get, it’s WHO is watching. This is how you rank well on the search engines and drive traffic to your website.

When adding your “description” to the video, implement these in the following order…

First, type in your capture page address (or whatever website you want them to go to)…

http:// www . whateversite.com (Your Own Domain or affiliate link recommended.) The http:// and then the www. is very important particularly on Youtube because it turns the domain into a clickable link.

Second, on the next line after your website address…your phone number (EEK! Yup, this is a business, and you may need to talk to someone that has a question..stop hiding behind your website!!) and name. Then write a few paragraphs describing your video…it’s kinda like a mini-article. what is it about? What are you going to cover? What are you helping the viewer find out? What problem are you attempting to help them solve? Don’t make it about YOU, make it about solutions to THEIR problems.

Third, after your description… add your whole related keyword list… this can be as long as it needs to be, as long as it fits. If you’re into providing a business opportunity, your keyword terms might include…

Mlm, Network marketing, (Top Producers Names so you can piggy-back off their success and popularity), (Other Home Business Company Names), Home Based Business, Entrepreneurs, Multi Level Marketing, Internet Marketing, Mlm Training, Saving money on taxes, debt elimination, (your competition’s company names), Your own name, of course. You ARE trying to become your own BRAND, right?)

I’ll will admit that the keyword technique is a bit lazy, but it still works fine. In the future, we’re sure that the algorithms will catch this and you’ll need to make the whole description all real content, which is better anyway. You will hear us preach about this a lot. You should always keep your real name as a tag/keyword(or if you have a normal name, like Eric Green, turn it into a brand-able name, like digitalgangster—there’s a plug for a great guy…love and respect DG). This is how you can establish yourself as a brand on the internet.

Plus, when you end up on the phone with a prospect (What?? Talk on the phone?? You act like this is a legitimate business with work involved!!—duh!) and they don’t seem to know for sure if you’re an expert in your field, tell them to type your name into the google search engine and see what happens…your name pops up with all kindsa articles, blogposts and videos…don’t worry , it won’t all be from you, either. Other people will pick up your great content and use it for their blogs, etc. We at the FTF find ourselves in the weirdest places—Korean, Arab, and Polish websites!! The main point is that you will be associated with multitudes of sites in your niche market. That looks really good in the eyes of your prospect.

Now back to why you want your competition’s company names as your keywords as well. There are thousands and thousands of people looking online for what you provide, we guarantee it. They may or may not have heard of you yet…they may have heard of your competition first. What does any smart consumer do when they’re not sure exactly what they want yet?

They GOOGLE IT!

Let’s have an example: Okay, let’s say you’re an affiliate for the The Free Traffic Formula (congrats! You’re in a good spot!), and we have some really famous competition, like “Traffic Secrets VII”, or “Best Dang Ol’ Traffic Drivin’ Program” (Neither are real and we don’t want to front off our expensive and inferior competition. You know who they are, anyway) You make a title for your video like: “Is Traffic Secrets really the best program for you?” Or how about this one—”Why is that ‘Best Dang ol’ Traffic Drivin’ Program’ so DANG OL’ EXPENSIVE? Are there alternatives?”

Of course, someone will look up one of those programs on Google…what will they find? MY video comparing the two (mine and their’s) side by side.

We’ve used this technique countless times and it is still one of our best sources of people calling us with buying questions. Get creative to make it work for you!

Dan Dimit - If you like this information, my blog has 2 fresh posts daily. http://www.thefreetrafficformula.com/blog. If you want serious, step-by-step training on how to generate traffic to your site, go to http://www.thefreetrafficformula.com and you can get results in advance by signing up for the free mini course, along with 2 ebooks and weekly conference calls to get your questions answered.

How To Get Top Search Engine Rankings In Your Video Marketing

10 2008 Friday

By Daniel Pereira in Featured

In order for you to get your videos to rank high on the search engines, you will need to do a bit of market and keyword research. “But that’s boring!” Well, to some people it will be boring, but if you do the work once, you may be able to multiply your business in size overnight. With one of my local businesses, I did my video marketing so well that some people couldn’t find any of my competitors when searching on the internet. They could only find me and my videos! In this instance, my business really did multiply in size overnight. So doing your market and keyword research will pay off. So, for your video marketing you will need to use one of the various keyword research tools that are available to you across the web. The best keyword research tools are the ones that will give you an estimate of the number of searches your keyword phrases gets each month.

Viral Video Marketing - Is Your Business Getting Left Behind?

10 2008 Tuesday

By Dave Talbot in Featured

Viral video marketing, is it going to be part of your marketing strategy?

With the squeeze on businesses around the world you can bet your bottom dollar that there will be a closer scrutiny on how a company’s advertising revenue is being spent in the face of the recent credit crunch.

Some industry experts however believe that online advertising will continue to grow as businesses seek more bang for there buck so to speak.

Online advertising is a growing aspect of business marketing in the internet age even if you don’t own an e-commerce website, and one particular brand of marketing online is of course Viral Video Marketing.

So what exactly is Viral video marketing and how can it fit into your marketing portfolio and strategy.

According to one of the UK’s leading viral video marketing experts Breon Snowdon, Managing director of the award winning Surrect Media design and production company based in the UK

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic.

Snowden’s statement sums it up nicely but there is also a number of upsides to web marketing campaigns (especially viral ones) that businesses are starting to take notice of.

One of these is the cost base. Unlike the very expensive television advertising and traditional media advertising avenues, web video marketing can be far more economical and a businesses exposure to its potential customers tends to be more than the snapshot 2 minutes or glance an advert in the national press will likely receive.

Interesting and well thought out videos can keep a customer captivated often for more than five minutes at a time and if the video is particularly interesting or sufficiently informative or funny quite often they will go viral.

This is where the true magic happens as your video is spread by word of mouth, e-mail or even gets bookmarked at the many social networks that are now part of the every day buzz of the internet. This is the viral video marketing effect.

Production cost can be very low compared to traditional televised media so this aspect alone makes web video marketing a very attractive option indeed, even for the small business owner.

Equally with a well, though out brief and a sound strategy it is possible to make more than one cut of a video so it can be uploaded to the internet more than once furthering the chance of viral growth.

Some traditional retailers for example Tiger Direct have taken the bull by the horns and now use video to sell their product online as this not only gives them massive exposure, but they can effectively pre-sell a customer on the latest emerging technology or upgrade product for a home computer for example enhancing their own brand at the same time.

While this does not fall under the general banner of viral video marketing it does go to show that web video marketing is being taken very seriously indeed by any business wanting to get their message out there and increase the visibility of their brands or products.

Another positive benefit and aspect of viral video marketing is of course to all intents and purposes it is timeless, which flies totally in the face of normal advertising.

Simply put a TV advert for example will only be shown at certain times for pre defined number of views. For more exposure you must pay a lot more, and once your run of adverts has finished, your return on your investment will all but cease.

This is similar to traditional media advertising where an advert can run for as little as a day.

Viral video marketing is entirely the opposite as once you have made your initial investment your video can be viewed around the world at any time of the day 24/7, and as has been shown in many examples currently doing the rounds a good viral video campaign can keep your brand or message out there for years.

If your not ready to jump in a commission a viral video marketing campaign straight away, don’t forget there are a number of other very positive benefits of using video, and that is of course for your on page presentations.

A well thought out video presentation can be a very effective and professional medium to pre’warm potential customers or clients visiting your web site and can really set your business apart from your competition, but don’t wait too long though or you may be left behind.

Dave Talbot - Marketing any business is a vital ingredient for success and web video marketing is a very powerful way to get your brand massive exposure on the internet today. To find out more about how viral video marketing can help your business visit the Viral Videos Blog at www.viralvideosblog.co.uk

Monster Video Sharing Site List and How to Use it

09 2008 Wednesday

By Richard Day in Featured

Let’s say you have made your first “great” video. You have critiqued it, massaged it and perfected it. You feel good about it. Now what?

If you want to increase traffic to your website, create backlinks to your site.

Backlinks are one-way links pointing to your site from other sites. The search engines put a great deal of importance on these. In a sense, backlinks say to the world, your website is a trusted, worthwhile site because all these other sites point to it.

You will want to post the video to several video sharing sites, to magnify the video’s effect. Each time someone watches your video, you get another linkback ping . . . wow! Be sure you use your keywords in the description of the video. Also, start your description with your full URL, including the http: etc. This will help people find your video.

Make sure that you look at several videos on each site so that you can determine whether your video will fit on their site. For example, if your video is about “Eating Healthfully”, don’t expect to place it on a site dedicated to news. If your video is not a How-to type, for example, it won’t be accepted by HowCast.com. Do not post to a video sharing site that is too diverse from what your video is about. Who on that site will watch it?

Fill in the profile information portion of the video sharing site that tells about you, shows your picture, your likes and dislikes, favorite books and hobbies. This information makes you a real person. If people like your video, they will look at your profile. Potentially, they will be in line with you in some way and perhaps want to create a sharing relationship, or other mutually beneficial link to you.

Don’t forget to post to your video to the social networking sites like Digg.com, Mixx, Propeller, Reddit and others. Some won’t let you put your video on their site, but you can still put your article on their site. Your article is a summary of what the video is about. Your article will point them to your video which is hosted on your site.

This technique needs a little more explaining:

Post your video on your blog
Write an article, to accompany your video, using the appropriate keywords that describe your video. (Remember, the search engines, at this time, cannot look at your video to see what it is about . . . you will have to tell them in your article.)
Post your article on the social networking sites, mentioning the video.
Point them to your article and video which resides on your website.

Video Sharing Site List & Page Rank:

Google Video 9
Blip 8
BrightCove 8
MotionBox 8
PhotoBucket 8
Yahoo Video 8
YouTube 8
UncutVideo(AOL) 7
DailyMotion 7
Esnips 7
iFilm 7
MetaCafe 7
Myspace 7
Revver 7
Vimeo 7
HowCast 6
Crackle 6
Break 6
Buzznet 6
EyeSpot 6
Flixya 6
Grouper 6
GoFish 6
JumpCut 6
Kwego 6
LiveVideo 6
Lulu 6
Multiply 6
MyHeavy 6
OurMedia 6
PutFile 6
SoapBox(MSN) 6
StupidVideos 6
Veoh 6
VMix 6
VidiLife 6
ZippyVideos 6
CastPost 5
ClipShack 5
Doty 5
DoveTail 5
Famster 5
ManiaTV 5
MeraVideo 5
Openvlog 5
Porkolt 5
Sharkle 5
VideoWebTown 5
Vsocial 5
VidMax 4
Apanatube 3

In summary, in this article we covered:

Your website needs backlinks.
Search engines put great weight on backlinks.
Increase your exposure by posting your video on many sites.
Make sure that you look first to see what type of videos and demographic they are targeting.
It will take some extra time, but make sure that you fill in the information in the profile section. This information makes you a real person.
Don’t forget to post to the social networking sites like Digg, etc.

Richard Day http://www.TrafficBumper.com uses videos and articles to make learning to market on the web enjoyable. Many secrets are revealed that will help you be successful. If you want more information about bumping up your traffic, click here

Optimizing YouTube

07 2008 Tuesday

By Mree Vu in Featured

Why is making videos an effective way to market your business and/or product? With hundreds of videos being uploaded to YouTube daily, it’s not surprising that thousands of videos are also being viewed daily. Many viewers watch YouTube as their main source of information, news and entertainment.

For those unfamiliar or new to internet marketing, YouTube is a popular video website service where ANYONE can upload videos for the viewing public. Although videos can be in any category with virtually unlimited topics, if you want to utilize YouTube to market your business or product, there are certain “tricks of the trade” that can be helpful.

Let’s face it, the point of uploading your video is to have people view it. Whether it’s to inform, educate or entice, your message won’t get delivered if no one is watching your video. So how can you increase your odds of having your video appear on page one, two or three on YouTube?

Before we get into the nuts and bolts of YouTube, if you are looking to market using videos, you should be aware of a few things. First of all, it takes four to five weeks to build your presence on YouTube. Don’t expect to make sales after uploading one video in one week. Making videos is also another way to let your viewers know you before they ever pick up the phone to contact you. If they like you and/or your message, you will have a better chance of connecting with the viewer.

Viewers like to watch your videos or channel many times before they will even contact you. So it’s a good idea to have 10 videos or more in your arsenal. The more videos you have, the better your chances of someone watching them.

Also, since a prospect may wait two weeks to contact you, if they are serious and they are watching YouTube everyday, they will continue to see your videos pop up as they surf around. Generally, when they see many videos from one person, it will pique their curiosity and they will view your videos or channel. Having multiple videos will help build your presence on YouTube.

Now, back to making YouTube work for you. Prior to Google’s purchase of YouTube, video rankings were based on the number of views. Thus, the more views you had on your video, the higher percentage you had of that video being on the top pages of YouTube.

In response to that, what some entrepreneurs did to increase their chances of being on page one was purchase views from vendors. Sometimes these were real viewers, but more often than not, these were just numbers put up on the videos to make it appear as if real people were watching the video.

For example, if you see a video that was uploaded five days ago and there are 5,000 - 10,000 views, it is most likely that the views were purchased.

Since Google now owns YouTube, the previous rules no longer apply. Instead, searching for videos on YouTube is similar to Google’s search engine. For instance, if you were to type in GLOBAL RESORTS NETWORK, YouTube would display all the videos matching that title. Your video may appear on page one or page twenty.

So how do you get your videos to appear on the top pages? Google is now looking at the RELEVANCE of your video. So, in addition to the TITLES, Google also looks at the DESCRIPTION you’ve written for that video. If your description has little to do with your title, your video will mostly likely not be on the top pages.

For example, if your title is HOW TO SHOP FOR A SPONSOR, and your description talks about vacations, it’s obvious that the two do not compliment the other. Your title or key words you used in your title should appear several times in your description. So do yourself a favor and spend some time writing your descriptions. It should be a short summary of your video and should reflect your title.

You can also include some basic information about your product and/or company in your description. But it shouldn’t be the main thing you include in your description unless you are making a video just about your product or company.

Here are some additional tips for your descriptions. Always include your contact information (name, email, phone number, and website) at the beginning of your description.

Here’s how you should include your website: HTTP://WWW.YOURWEBSITE. If you don’t include the HTTP://, a hyperlink will not be created. You want your prospect to be able to click on it and go directly to your website.

Sometimes watching videos is an emotional response. Remember when I mentioned that some marketers will purchase views for their video? They do that because when a viewer is presented with SO MANY videos, most will likely click on a video that has more views. If you have hundreds or thousands of views, the viewer will think that since the number is so high, it must be a video worth watching.

You can find many vendors to purchase views from through the search engines. But if you do purchase views, be sure to place them carefully on your video. Put them on videos that have been uploaded 3-4 weeks ago. A video uploaded 3 weeks ago with 1,500 views is more believable than a video 5 days ago with 5,000 views.

There’s no time like the present to start marketing on YouTube. So start making your videos and don’t forget to include value added information. And lastly, HAVE FUN with your videos!

Mree Vu is a top team trainer and is dedicated to mentoring her team to success. Discover Mree’s steps to success. Visit her at: http://www.stellarsuccess101.com