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Tips on How to Convert Your Articles Into Videos

By Charles Kiyimba in Featured

When I wrote the article “10 Proven Benefits of Converting Your Articles into Videos” the first comment I received from one of my followers was “How do you turn your articles into videos?” This prompted me to come up with this simple explanation on how to go about it.

There are several options of converting your articles into videos. For instance you can use PowerPoint to create animated slides and convert them into a video format. You can use a flash program to create your videos. But these options really require technical know-how and most people may find it a little bit difficult.

The easiest way to convert your articles into videos is by using an article-to-video-converter software that turns them into videos in the shortest time possible. It is user friendly and it doesn’t require much technical know-how. But you need to select a good program that allows you to edit your article in any way you want. Secondly, you need to spend some money to use the service.

Normally a good program will have a variety of free images you can choose from to use as a background for your videos, with an option to upload your own images. A good program should also have a variety of free background music and a provision to distribute your videos to major video sharing websites like YouTube, MySpace, Yahoo Video, Daily Motion, Metacafe, Revver, Sclipo and many others at no extra cost to save you time and money.

Converting your articles into videos, using an article-to-video converter program, is a three-step process that involves copying and pasting your article into the program, converting it to video and uploading it for distribution to video sharing websites. It’s as simple as that.

Copying and pasting your article into the program takes just a second. After pasting it into the program, the software automatically separates the paragraphs, which then become your video screen descriptions. Each screen description corresponds to a specific paragraph.

To effectively convert your articles into videos, you need to edit the article. Editing entails making changes on your video descriptions. When you add so many words, you risk having very small words on the screen. It entails transforming your text into audio, using the voice-over tool. The program already has prerecorded voices of varying tones for both men and women. You just have to pick the voices that best meet your needs and use them. You also have the option of uploading your own voices.

The process of converting your articles into videos also entails adding background images and music that you consider to be good for your videos. After inserting the background image and music, make sure you preview your video to see whether it’s showing properly and is as you want it to be. If there are any changes to make, you can always go back on specific paragraphs to make your changes.

After converting your articles into videos, you are left with the task of uploading and distributing them to video sharing sites. There is an option of uploading them to your blog and to your Twitter and Facebook pages. If you have a website, you can still copy and paste the HTML code to your website. You can also adjust the settings to resize the width and length of your video on your site.

While turning your articles into videos, you need to optimize your keyword phrases in your video titles and high to enjoy the benefit of getting organic traffic. Secondly, you need to be creative enough to spice up your videos and to make them unique. When you do that then you are assured of getting a steady flow of traffic to your website. Does that help you?

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Charles Kiyimba owns http://www.CashWithGoleza.com and http://www.golezadesigners.com where popular home business ideas and opportunities are tested rigorously to find out what works and what doesn’t. Visit today to discover the secrets behind building a successful home business.

8 Video Marketing Strategies for Small Business – A SPN Exclusive Article

By Karl Walinskas in Featured

There are a zillion ways to use video for business, varying from stylish, high-priced ad crusade commercials to complex landing page pieces designed to pull someone into a purchase. What are the greatest types of video for Small Business owners that can be created cost-effectively and published quickly and produce leads? Here are the Elite Eight.

Introductory Clip

Well-known and regularly underused, the video Intro to the Business is a brief, 5 minute or less (2-3 works well) homepage introduction that tells who you are, what you do and why customers should care. This can be done using a narrative in a commercial replete with lots of motion shots of the shop floor, the office, and merchandise; a talking head of the CEO to a blank camera; or use the 3rd party perspective of an authentic Video interview (see below) Business FAQ.

Development costs can range from free (CEO riffing into a webcam) through a few hundred dollars to thousands for a videographer shot commercial. Google doesn’t care; either will index well given the suitable keyword tags. The question you have to answer is, what is going to be quickly informative, entertaining, and referable (as in Re-tweeted).

Recognizing the Power of Video Marketing

By Roddy Smith in Featured

Video Marketing

The use of online video as a marketing tool is a relatively new innovation but is one that is proving to be very popular with businesses. Video has been used for some time by the corporate sector, but online video has a shorter lifespan although that is changing.

Businesses have recognized the power of this medium which enables their products or services to be demonstrated to audiences all around the world. This is what we mean by ‘global reach’.

Visual Engagement

Video is a highly visual medium for connecting with your customers. People enjoy watching video and in some cases would prefer to watch a video than read a book as they prefer the immediacy of this medium. Then there is the fact that attention spans are shorter than previously which means that people are less likely to spend time reading about a subject, e.g. product specifications. Product information can be condensed into a short video which appeals to an audience which may be cash rich but time poor. When you stop to consider the popularity of YouTube and other similar platforms then you realize the benefits of using video as part of your marketing strategy. But use this to complement existing sales channels rather than as a replacement.

Visual Demonstration

Video is used as a means of demonstrating how a product works or to show the benefits of a particular service to your customers. Customers can then post and share comments with others which helps to promote your brand, establish credibility and boost your reputation. Visitors will spend more time on your site if you have a professionally produced video which is aimed at them and their needs. It can reduce your site’s bounce rate.

Video SEO

Search engine optimization (SEO) is another reason why video has been eagerly adopted by businesses. Video tends to rank well and, if deployed correctly, will help to drive more visitors to your site. This increase in traffic means an increase in conversions and sales. Plus video can also be used to improve your position in the search rankings, hopefully driving you to the top of page 1 in Google. For this to occur, videos need to have well thought out titles and accompanying descriptions, all of which contain relevant keywords. And don’t forget to use links as and where necessary because these will also improve your ranking.

Benefits of Video Marketing

These include:

* Visual Appeal – a medium that people respond to
* Growth Opportunities – the medium is still evolving and has potential for future development
* Brand identity promotion
* Interactivity and accessibility
* Niche audience targeting
* Targeted traffic

Other benefits include low cost, emotional impact, increased exposure and credibility building – all of which are vital for any business that is looking to expand in the current climate.

Think about how you can include video in your marketing strategy, but ensure that it is pre-planned and measured over a set period of time. Measure your return on investment (ROI) in the same way you would with any marketing tool.

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Article by Roddy Smith, Adaptive Consultancy is a London-based digital agency specializing in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on ecommerce solutions visit: http://www.adaptiveconsultancy.com/ecommerce

Internet Video Formats: Which is Best for Video Marketing? – A SPN Exclusive Article

By Karl Walinskas in Featured

OK, so you’ve decided that getting some web video on your website and social media profiles is a great idea to make you more appealing to prospects and put your SEO (search engine optimization) on HGH. You realize that video marketing is a key part of your overall search engine marketing and social media strategy. Bully for you! Now onto the tech stuff. Video formats can be mind-boggling and vary depending on the equipment the video was shot with, the type of computer you use, and the final destination where you want to host and serve up your on-demand video as part of your video marketing plan.

So which is best for you?

Lorraine Grula provides these tips from her years of experience as a top shelf video photographer and producer in ReelSEO.

Web Video Guidelines

Depending on whether you are doing research to get started with web video or if you are making use of existing equipment and software, you may be limited to formats below:

5 Myths About Creating Video Content

By Brent McCoy in Featured

Video is arguably the most powerful way to send your message across to an audience, yet it is surprising that such a small percentage of people use it both for their web content and marketing materials. This is perhaps due to a number of misconceptions that people have when it comes to creating video content, which are clarified below:

1. You Need To Spend A Lot: You may have seen or at least heard about companies that will produce your video for you, but charge an absolute fortune to do it (well, what the average person would consider a fortune). It’s not a necessity to get it professionally done – just take a look at the majority of videos on YouTube. Use your friend’s camera, or just record straight into the computer with a webcam.

2. It Needs To Be High Quality: The content of your video is what matters most – as long as this is helpful to somebody then there’s no reason it should look like it cost a million dollars. Don’t worry so much about your poor acting ability (or your friend’s poor acting ability), or whether the picture is too grainy – as long as the sound is okay then just about everything else is pretty trivial. People complain about unclear or low audio more than anything else when it comes to web videos, so keep that in mind. And also, it’s much easier to get away with a poorly produced video than it is a poorly written article – so don’t be afraid of turning your loyal visitors off, since they’ll usually commend you for at least having a go.

3. You Need A Camera: Even if you don’t have a camera or webcam you can still make a video. There are several programs like Camtasia that allow you to record a video from your computer screen, or you could even go much simpler than that and create a slideshow in PowerPoint and export it as a video. I tend not to waste too much time on YouTube anymore, but back in the day a high percentage of videos that went viral were nothing more than slideshows of funny photos chopped together with music.

4. It Takes Too Long: In the time it takes me to finish writing this post, I could probably have recorded a video to tell you the same thing about five times (and had several different takes at it, just to satisfy the perfectionist in me). Shooting a video is much quicker than writing an article. The only thing that could make it take longer is if you do any extensive editing or effects on it, but for most web videos this won’t be the case.

5. They Slow Down My Website: If you’re worried about bandwidth and issues like that, remember that if you store your videos on an external site like YouTube, they won’t have any negative effect on your own website. The other advantage to doing this is you do get some traffic floating in from wherever you post it, and if you use keywords in the titles or tags of your videos, this can add up to be quite a lot. While it is a reality that people in less-developed areas will have to wait a while for your video to load and so forth, most other people should be equipped with a decent enough web connection that this won’t be an issue. If it still concerns you, then you can accompany each video with a brief text description to satisfy the needs of everyone.

Some of the concerns that people do have with creating video are, of course, also valid. The primary one is that search engines will not be as fond of video as they are of text – they have no real way spidering the actual content of your video and will rely instead on the title and other text on the page.

Having worked in video for most of my professional career (yes, I am a man of many talents) I can definitely say first-hand it is a powerful and entertaining way to send your message. It will give you a break from writing, and give your visitors a break from reading (assuming they need it) – and everyone will almost certainly enjoy the experience.

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Millionaire Studio is an online entrepreneurship blog that features articles on online business, blogging, marketing and social media: http://millionairestudio.com/

3 Rockin’ Online Video Marketing Strategies

By Trent Brownrigg in Featured

It is well known that online video marketing is incredibly popular these days. Almost every internet marketer is either already doing it or planning to jump on the bandwagon very soon. If you don’t believe me just go take a look at a few product sales pages right now, or some popular internet business blogs, or discussions on your favorite online marketing forum. You could also check out a little site you might have heard of called YouTube. Okay, I think you get the point!

There are marketing videos all over YouTube and all the other major video sharing sites. And just as with guest blogging, social networking, article marketing, and other popular traffic generation strategies; video marketing can make you a lot of money if you do it correctly. This post is going to provide you with three online video marketing tips that you can use to become a rockstar of the industry.

One of the most important things to remember is… You need to be outrageous! People aren’t interested in watching (or sharing) a boring video of you sitting at your desk talking about the hottest new internet marketing trend. You need to catch and keep their attention, and give them a reason to share it with their social network. So you want to do something that’s original and off the wall to be different from everyone else creating marketing videos.

The next tip is to not be super cheap. Yes, I know there are some decent free solutions out there for making videos. But your videos are going to seem amateurish and not look as good if you use them. You don’t have to spend a fortune on equipment or software but if you’re going to be a video marketer, you might as well do it right. At the very least you should get a high quality camera, a good microphone, proper lighting, and great editing software.

Last but not least, you should script your videos. Chances are you aren’t a professional actor, or even a very good one. Maybe you are but the vast majority of internet marketers are not, so this online video marketing tip is for them. Therefore, you can’t just step in front of the camera and totally wing it. If you do that you will make tons of mistakes and your video will suck. So, script out what you want to say/do and rehearse it until you have it just right. Don’t hit record until you know what you’re going to say and are ready to go. But also remember not to simply read your script or your video will be super boring.

Alright, that pretty much covers it. If you want to become an online video marketing rockstar you need to concentrate on being original, entertaining, finding the right equipment, and scripting out your videos beforehand. Doing this will ensure they turn out much more professional and end up getting you a lot more traffic, which will make you tons more money from your internet business.

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Trent Brownrigg is an internet marketing consultant that has been teaching aspiring marketers, online business owners, entrepreneurs, and other people just like you how to make money online with internet home businesses since 2003. Visit http://intmktr.com for more information.

Video Strategy ‘No Brainer’ for SMEs

By UKFast in Featured

The transformation of the video industry has created great opportunities for SMEs to improve their marketing strategy at little or no cost.

According to a recent roundtable debate held by hosting specialists UKFast, small firms can now enjoy the benefits once exclusive to the big corporates because of the transformation of the online video industry.

Byron Evans, presenter and founder of Wallop explained how SMEs can use video to enhance their marketing strategies. He said: “We can cut costs down and production values don’t have to diminish so much. The common consensus is that a video should be used as a tool to complement other areas of a campaign and to coincide with social media input.”

Nicky Unsworth of marketing agency BJL, reiterated this, saying: “Most of our clients are beginning to recognise that there is a real opportunity for brands to benefit from video. There are so many different ways that they can tell a story – they can host it on YouTube, on their own websites or they can use it at conferences.”

The panelists agreed that video advertising has become an accessible medium for consumers, and that creativity rather than cash dictates how successful a video will be.

Brian Barnes, film producer and MD of Activideo, said: “There are no real barriers any more. In the old days if you could spend £300,000 on an edit suite, you were in business and that tended to keep other people out of the loop. Now you can even edit on your phone, let alone a laptop – it has gone astronomic in terms of access.”

Unsworth reiterated the increasing importance of amateur-style footage in the advertiser’s portfolio: “The latest Disney ads feel like someone has done them on a hand-held in their sitting room – they reveal to the kids that they are actually going to Disney and they film their reaction. User-generated content is definitely becoming more of the advertisers’ portfolio.”

She continued: “Marketing companies have embraced online video; the clever thing that advertisers do now is seed an idea that lives beyond the original advertisers’ concept. Brands that have done it well are Dove with the Real Women campaign, Old Spice, and T-Mobile. They have gone out and generated an idea that their audiences have adopted and developed as their own.”

Panellists discussed the increasing significance of online outlets for video. Unsworth said: “There are ads that run maybe once or twice and actually they begin to live then on YouTube and the views that they have on YouTube are so much more significant than they get on TV.”

They agreed that the key to maximising the success of any online video is to take it ‘viral’, but achieving this with a commercial video isn’t easy.

Barnes said: “It’s creativity, something new and engaging that stimulates people enough to respond. It’s got to spark that user engagement.”

Evans highlighted the importance of a video’s ‘packaging’ in its potential to go viral. He said: “It’s not just about putting it on different networks, it’s how you label it and what tags you give it. It’s a precise art that needs to be mastered before you can stick this amazing piece of work out there and get the world to embrace it.”

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UKFast is one of Europe’s fastest-growing technical companies (as ranked by Deloitte) and has been at the heart of the UK internet industry for more than 10 years.

Planning Your Small Business Video

By Amy Dubin in Featured

Most small business owners barely have time to manage their social media presence and conventional marketing. Suddenly, video seems to be taking over, and every business must have videos to share on their own website and YouTube.com.

Making videos can sound expensive and daunting, but the process can be much easier – and cheaper than you think – if you assess the project properly.

1. First of all, does video make sense for your business?

You probably don’t need to make a video for your company unless you sell a product that’s complex or difficult to explain.

For example, if you sell socks, you really don’t need a video to explain what socks are, or demonstrate how they’re worn or explain why you’d want socks. Unless your socks are very upscale and you really feel the sheen of the yarn and beauty of the designs won’t show up well in still photos on your website, I wouldn’t likely recommend you bother with video.

“Helpful Tip: Assess your current marketing efforts. If you have plenty of business coming in, and your site is working well for you, hold off on video until you’re ready to kick your marketing up a notch.”

The Introvert’s Guide to Marketing With Video

By Marcia Yudkin in Featured

The other day while watching a training video created by another marketer, I missed the whole beginning of the program. The guy stood facing the camera, lecturing in a friendly manner and gesturing smoothly at some props behind him. I couldn’t take in his words because my mind was shouting, “That’s something I could never do!”

In truth, I probably could do it, but only with weeks of practice. And I probably wouldn’t feel happy about the effort. Creating a marketing piece with the camera focused on my face much or all of the time feels uncomfortably egotistical to me as an introvert. I’ve heard similar sentiments from introverted clients who get freaked out about video and TV but enjoy performing on radio and can manage public speaking, where they focus on the experience of their audience.

Yet does that mean introverts can’t comfortably use video as a promotional tool?

Not at all.

Appearing as a talking head is only one method of using video, and it’s probably the very most challenging video mode for introverts. Here are five alternate ideas for producing video content without forcing yourself into activities that feel alien and frightening.

Using Video for Your Online Business Marketing

By Susan and Chris Beesley in Featured

There are many ways in which video can be used in your online business for both branding and marketing. Just think the statement “if a picture paints a thousand words” what impact do you think that using video would have on your business?

Just think about YouTube for a moment since it is the biggest video sharing site. The statistics are mind boggling (Source: Google March 2011) :-

- YouTube has more than 2 billion views every single day

- 24 hours of video are uploaded every single minute

- The average person spends 15 minutes a day on YouTube

It is pretty clear then that video is definitely here to stay and will continue to grow at a great pace. Make sure that you use video for building your online business. Let’s look at some of the ways you can use the video phenomenon to your advantage.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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