Video is arguably the most powerful way to send your message across to an audience, yet it is surprising that such a small percentage of people use it both for their web content and marketing materials. This is perhaps due to a number of misconceptions that people have when it comes to creating video content, [...]

It is well known that online video marketing is incredibly popular these days. Almost every internet marketer is either already doing it or planning to jump on the bandwagon very soon. If you don’t believe me just go take a look at a few product sales pages right now, or some popular internet business blogs, [...]

The transformation of the video industry has created great opportunities for SMEs to improve their marketing strategy at little or no cost. According to a recent roundtable debate held by hosting specialists UKFast, small firms can now enjoy the benefits once exclusive to the big corporates because of the transformation of the online video industry. [...]

Most small business owners barely have time to manage their social media presence and conventional marketing. Suddenly, video seems to be taking over, and every business must have videos to share on their own website and YouTube.com. Making videos can sound expensive and daunting, but the process can be much easier – and cheaper than [...]

The other day while watching a training video created by another marketer, I missed the whole beginning of the program. The guy stood facing the camera, lecturing in a friendly manner and gesturing smoothly at some props behind him. I couldn’t take in his words because my mind was shouting, “That’s something I could never [...]

There are many ways in which video can be used in your online business for both branding and marketing. Just think the statement “if a picture paints a thousand words” what impact do you think that using video would have on your business? Just think about YouTube for a moment since it is the biggest [...]

I have taken the time to write this article as a tool for beginners in the Video Marketing arena. This article is for newbies, and those who need some good solid tips on the do’s and don’ts of video marketing. Videos are a great way of promoting your online business product or service. They can [...]

According to a YouTube press release: More than 13 million hours of video were uploaded during 2010. 35 hours of video are uploaded every minute. More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years. YouTube reached over 700 billion playbacks in 2010. Less than a [...]

If you’re like many small business owners, your online brochure you call a website might not be hitting the customer grand slams you want or expect. If people cannot learn something new from your content and you haven’t updated it since 2007, put up an under construction sign and read on. You must have superior [...]

We are inundated with advertising messages from the time we wake to the time we go to bed. Some of these messages are welcomed and some are a source of irritation. The difference between noise and communication boils down to relevance, and relevance is a function of how advertisers deliver three basic ingredients: substance, style, [...]