The biggest problem most websites have is that they are instantly forgettable. They sell or say the same thing as hundreds or thousands of other sites; to an audience that is so quick to click-away that a large percentage of their traffic never appreciates why they should buy anything or listen to what’s being said.

Viral video marketing, is it going to be part of your marketing strategy? With the squeeze on businesses around the world you can bet your bottom dollar that there will be a closer scrutiny on how a company’s advertising revenue is being spent in the face of the recent credit crunch. Some industry experts however [...]

If you shop online regularly I’m sure you are already familiar with the marketing techniques many webmasters use by offering you FREE bonuses, gifts and other incentives in an effort to encourage you to make a purchase from them. That is all well and good. However, did you know that (depending on what rights you [...]

Quite simply, it doesn’t matter if you have a blockbuster product or a fantastically designed website, if people don’t know that it exists, forget it, you are not going to attract traffic and make sales. If that happens, then you don’t have a business. While there are many methods and schemes used by so many [...]