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SiteProNews Blogs

• Editor's Corner
• Darren Dunner
• Jerry Bader
• John Sylvester
• Kalena Jordan
• Mel Strocen
• Titus Hoskins

Statistical Justification for Web Video Is Everywhere

By Jerry Bader in Featured

As a follow-up to the article “Web Advertising’s Future Format: Branded Entertainment” I thought readers might be interested in some statistical justification that arrived in my in-box from two different sources. Check out the Online Media Daily article by Joe Mandese “Internet Emerges As Fastest Growing Segment Of Paid Product Placement” at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=131054&nid=115967and the Wayne Friedman’s article in MediaDailyNews, “Online Ads Surpass TV Ads In Recall, Likability” at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=126671&nid=113593.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Web Entrepreneurs Can Learn From Big Business Mistakes

By Jerry Bader in Featured

The Wall Street Journal reported today that Chili’s restaurant chain brought back their “I Want My Baby Back Ribs” jingle with a new media campaign. In Canada, the makers of the Coffee Crisp candy bar recently started to rerun an almost twenty year old commercial featuring two very amusing card playing senior citizens with the memorable tag, “How do you like your coffee? I like my Coffee Crisp!”

Unlike the movie and music industries that keep recycling the same tired ideas and overpriced performers because (1) they fear their own self-perpetuating financially crippling business model and (2) because they are at heart, creatively bankrupt, some in the commercial marketing industry have realized what branding is about: a consistent message that resonates in the mind of the consumer. If you have a memorable campaign that penetrates the mind of the consumer, you need to push it for all it’s worth, rather than switching messages like you switch your underwear.

McDonald’s runs so many different campaigns aimed at so many different demographics that it no longer has a brand image. Maybe some overpaid marketing guru will remember “two all beef patties, special sauce, lettuce, cheese, etc.”

Small and medium sized businesses can learn an important lesson from this kind of marketing faux pax: once you hit on a brand message the works, one that people not only remember, but take to heart – do not mess with it.

Jerry Bader
MRPwebmedia
(905) 764-1246

Visit Our Sites

http://www.mrpwebmedia.com/ads

http://www.136words.com

http://www.sonicpersonality.com

http://www.cacheclosed.com

About MRPwebmedia

People ask, “What do you do?” You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients’ marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to video-production to post-production, from music composition to signature sound design.

What do we do? We motivate action by speaking to your audience’s real needs. We tell your story so your brand, your message, embeds in the minds of your clients. We are corporate storytellers; we turn advertising into content, and content into an experience.

How-To Videos Convert Viewers Into Buyers

By Jerry Bader in Featured

One of the fastest growing areas of website marketing is the ‘how-to’ video business sector. With the epidemic of layoffs, plant closings, and cost cutting, the growth of how-to-material covering everything from how to start a business, to how to improve a business, to how to survive bankruptcy, is assured. No matter what the subject matter, how-to-do-it-better is in demand, and it’s big business.

The desire to be the best you can be is one of our innate needs, but the shear volume of demand seems to be the result of rapid and fundamental changes in technology, the economy, and society. This has led to a massive inferiority complex resulting from an, improve or perish, mentality delivered by a constant barrage of information, metrics, and analysis.

The Web is an ideal environment for using a video how-to-sales-strategy to increase site conversions but as always, the devil is in the details; you need to understand the underlying desire in order to make the strategy work. Whether your approach to sales is to sell-by-teaching or, what you sell is teaching, the fact is, the way you do it is what will make or break you.

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

About MRPwebmedia

People ask, “What do you do?” You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients’ marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to video-production to post-production, from music composition to signature sound design.

What do we do? We motivate action by speaking to your audience’s real needs. We tell your story so your brand, your message, embeds in the minds of your clients. We are corporate storytellers.

MRPwebmedia Introduces The ConceptCreator

By Jerry Bader in Featured

MRPwebmedia is pleased to announce the introduction of ConceptCreator©, a preproduction development process that acts as the initial step in creating an engaging, informative, entertaining, and above all memorable Web Video Campaign or Video Microsite; it is the Campaign Concept that states a company’s differentiating marketing message within the context of its brand story. Using the ConceptCreator© process, MRPwebmedia helps companies define their emotional and psychological value proposition, the key element in building a Web-based marketing communication strategy that creates, enhances, and promotes brand personality, the key factor in converting a website audience from passive viewers into enthusiastic clients.

Toronto, Canada, September 22, 2009 — Toronto, ON. ConceptCreator© is a new preproduction development process that acts as the initial step in creating an engaging, informative, entertaining, and above all memorable Web Video Campaign or Video Microsite; it is the Campaign Concept that states a company’s differentiating marketing message within the context of its brand story.
ConceptCreator© is an exclusive MRPwebmedia creative service used to discover the emotional and psychological value that a company or its products promise; it forms the basis of all a company’s marketing communication efforts and is the key to establishing a brand personality, market position, and corporate image. It states a company’s promise and creates appropriate expectations. It is the missing ingredient on most company websites, and in their marketing communication efforts. It is the key to future marketing success. All a company needs is a willingness to think out-side-the-box.
ConceptCreator© is an inexpensive stand-alone service that puts marketing communication efforts on the right track. There is no further obligation beyond the initial ConceptCreator© stage, but if a company decides to go forward with the suggested Video Campaign or Video Microsite the cost of the service is deducted from the cost of the full project.
ConceptCreator© allows business owners and entrepreneurs to get ad agency quality concept development-work for a fraction of the cost, and it allows businesses to get their feet wet without any additional financial commitment.
Contactl Jerry Bader at (905) 764-1246 or email info@mrpwebmedia,com for further details.
About MRPwebmedia

Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit http://www.mrpwebmedia.com/ads and http://www.136words.com 
Contact at info@mrpwebmedia.com or telephone (905) 764-1246

New Video Micro Campaign Site Summer Promotion

By Jerry Bader in Featured

Summer Special

New Video Micro Campaign Site Special designed to promote a particular product, service, or special promotional campaign, includes a basic five page Micro Video Campaign Website with four 30-60 second video presentations using one onscreen actor filmed in studio on a white, black, or green screen background, plus custom signature music all done in MRPwebmedia’s innovative branding-delivery style.

Specifics can be discussed and modified for each client depending on their particular requirements and needs.

Additional videos, video lengths, Web pages, actors, props, and sets are available at additional costs.

If you are interested you can contact us for details, pricing, and an actual client example.

Jerry Bader
MRPwebmedia
(905) 764-1246

Visit Our Sites

http://www.mrpwebmedia.com/ads

http://www.136words.com

http://www.sonicpersonality.com

http://www.cacheclosed.com

5 Steps for Blog Posts go Viral on Twitter

By SEO Sapien in Featured

When it comes to increasing your blog reader base and driving more traffic to your posts, there are few platforms more effective than Twitter. Twitter is an excellent tool for connecting with your readers and building a rapport. All businesses should use Twitter as a part of their marketing and branding strategy. For bloggers, knowing how to use Twitter effectively can lead to unbeatable exposure. Here are 5 steps any blogger can take to get his posts to go viral on Twitter.

MRPwebmedia Introduces Web Wise-Guy Cache Closed

By Jerry Bader in Featured

Jerry Bader, Senior Partner at MRPwebmedia announced the introduction of Cache Closed an entertaining marketing resource for medium sized businesses fed-up with ineffective Web advertising schemes and the never-ending pursuit of search engine optimization rankings. See http://www.CacheClosed.com

Ontario, Canada–June 20, 2008 – MRPwebmedia, a Canadian Web marketing video and audio production firm with clients in the USA, Australia, England, and Canada announced the introduction of Cache Closed, a entertaining character who stars in a new series of videos designed to inform businesses on how to deliver their marketing messages in the most memorable manner using the full arsenal of webmedia techniques.

Jerry Bader, Senior Partner at the firm says: “Cache Closed is a digital construct, fabricated from the binary remains of lost and discarded knowledge found in the ditch beside the information highway. Cache, a combination of Max Headroom and Jim Cary’s Mask character, has absorbed theses random bits of wisdom to create a guru of marketing and branding who freely spouts his expertise and knowledge to all who will listen.”

Josh Bader, Director of Visual Design and Video Production, adds: “We already have over fifty articles on our mrpwebmedia.com website that explain how to use audio and video on the Web to deliver clients’ marketing messages in the most effective way, but we wanted to create something where the medium was the message. Cache is the perfect vehicle to explain to business owners and marketing executives feed-up with chasing search engine optimization nirvana of how to convert browsers into an audience, and an audience into customers.”

Simon Bader, Director of Audio and Sound Design continues: “Any business truly interested in maximizing their Web presence needs to understand the Web environment beyond chasing random search traffic and learn how to present material so a relevant audience remembers who you are, what you do, and why they should care. And that’s what the Cache Closed website and video series are designed to teach people: How to get noticed and be remembered.”

MRPwebmedia’s thought-provoking marketing articles have a great following and Cache is one more Web-video vehicle that extends the motivational dialog the firm has with its International clients and followers. It illustrates the cutting edge techniques and offbeat point-of-view of a Web-marketing firm that understands how to get a message across, and it showcases the full complement of services that MRPwebmedia offers.

Jerry Bader goes on to say: “People ask us, ‘What do you do?’ You could say we inform, enlighten, innovate, and create; you could also say we deliver our clients’ marketing messages in memorable ways using video, audio, webmedia campaigns and websites; all created in-house from concept to implementation, from graphic and motion design to Web-design, from script writing to post-production, from music composition to signature sound design. What do we do? We motivate action by speaking to our clients’ audience’s real needs. We tell our clients’ stories so their brand and their message embeds in the minds of their clients. In short, we are corporate storytellers, and the Cache Closed videos and associated articles show how it’s done, and why.”

Jerry Bader, Senior Partner, MRPwebmedia
Tel: (905) 764-1246
info@mrpwebmedia.com

http://www.mrpwebmedia.com/ads

http://www.cacheclosed.com

http://www.sonicpersonality.com

http://www.136words.com