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10 Predictions for Web CMS in 2011

By Tom Wentworth in Featured

It’s that time of the year when analysts, pundits, and vendors announce their bold predictions for the upcoming year. 2010 was a banner year for Web CMS, as companies realized the benefit of integrating Web CMS into critical business processes like marketing, sales, and customer support. Corporate websites took a giant leap forward, evolving from static to dynamic, and from generic to personal. The explosive growth of mobile devices in new form factors like the iPad caused CMOs to rethink their mobile strategies.

So let’s get started with my ten predictions for Web CMS in 2011:

1) WEM, the acronym, will remain vendor jargon. WEM, the concept, will transform the future of Web CMS.

WEM, or Web Engagement Management (or is it Web Experience Management?) has emerged as a potential challenger to replace CMS as the acronym that describes how companies use content to drive site visitor engagement and deliver business outcomes. Although WEM has been heavily discussed and debated among analysts and journalists, it remains a mystery to the only audience that matters- the users and buyers of Web CMS. While the capabilities described by WEM are paramount to the future of Web CMS, buyers will reject WEM the acronym but will come to expect that the existing acronyms WCM and CMS will include the capabilities of delivering and measuring site customer engagement.

2) Companies will evolve their mobile strategy beyond “mobile friendly”.

2010 was the year where mobile devices finally drove enough site traffic to compel companies to craft a mobile strategy. Yet most organizations stopped at mobile friendly, assuming the battle was over once the website and marketing campaigns rendered correctly on mobile devices. In 2011, we’ll see marketers take advantage of device capabilities and characteristics to deliver mobile experiences, not mobile friendly websites. Users are open to more immersive experiences on tablets but will look for more transactional experiences on smartphones. Mobile development will no longer be an afterthought, and innovative companies will develop for mobile first, and progressively enhance the experience based on the capabilities of the browser or device.

3) Web CMS vendors will differentiate through their decisions to build vs. integrate.

The decision to “build vs. integrate” has become a battleground for vendors trying to establish unique identities in the Web CMS space. Some vendors are focused on creating all-encompassing suites of capabilities, while others are more focused on integration with existing business applications. In 2011, vendor strategies will diverge even more strongly in this area, with vendors picking sides and aggressively committing to their strategy. For those vendors that choose to integrate, their success will be predicated on their ability to deliver deep technology integrations, not the fluffy “press release integrations” of the past.

4) Content is king. Context is queen. Together, they rule the fiefdom of web engagement.

It’s long been said the content is king, and as marketing shifts from outbound to inbound, content has evolved into a strategic corporate asset. While context is king, context is its queen. Context provides an understanding of the content consumer, and her unique set of circumstances. With context, you can match the right content, at the right moment of opportunity to encourage, support, or persuade the visitor to take action. In 2011, being able to understand the context of site visitors will transform how organizations view Web CMS and dynamic content delivery.

5) Web CMS acquisition fever will slow down, or maybe even stop.

The last five years have seen transformative acquisitions in the Web CMS vendor landscape. Oracle bought Stellent. Open Text acquired RedDot. Autonomy purchased Interwoven. Open Text bought Vignette. And most recently, Adobe acquired Day Software. In 2011, the acquisition fever will slow down as the remaining best-of-breed vendors focus on growth and differentiation in the next wave of Web CMS.

6) Multichannel publishing will drive a resurgence in structured content authoring

While newer authoring interfaces like in-context editing and drag+drop page creation have emerged as important tools for Web CMS users, the need for multichannel publishing will push users back towards more traditional, structured authoring interfaces. Publishing to multiple channels requires additional structure to ensure the right content is delivered to the right channel. Users will tag content for usage in specific channels, ranging from traditional long-form channels like the desktop web browser to short form channels like mobile devices and Twitter.

7) Platform will become less important in the Web CMS selection process

In the past, companies would have a strong preference for platform when selecting a Web CMS platform, typically Java or .NET in the enterprise. The platform requirement will become less of a decision point as the viral growth of Sharepoint created .NET expertise in even the most formidable Java strongholds like financial services and insurance. While some companies will still prefer a particular platform, it will become increasingly less important in 2011. Buyers will pick the products that best fit their business and technical requirements, regardless of platform.

8 ) Enterprise search is sexy again

Search and Web CMS have always enjoyed a symbiotic relationship, and the relationship will grow deeper in 2011. Enterprise search platforms provided by vendors like Microsoft, Endeca, and Autonomy do far more than just keyword searches. They power mission critical business processes like commerce and customer support, and play a significant role in the overall customer experience of a website. Search is an important part of a customer engagement strategy, and Web CMS vendors will use enterprise search platforms to provide new sets of capabilities focused on engagement and experience.

9) Social media will permeate the corporate website

The website of the future will be a seamless blend of corporate generated and user generated content. Social is no longer just a disconnected feature of a website, it’s a fundamental shift in how companies embrace customer relationships, transparency, and authenticity. In 2011, we’ll finally start to see companies and brands adopt the principals outlined by Jeremiah Owyang in his 2007 blog how on How to Evolve Your Irrelevant Corporate Website.

10) Developers. Developers. Developers.

Web CMS vendors have spent the last few years catering to marketing departments and business users, addressing usability and innovating new ways to use Web CMS to run marketing campaigns. Web CMS vendors will place the same emphasis on transforming the developer experience, providing better tools, APIs, code samples, documentation, and more.

So those are my predictions for 2011. 2010 was a great year for Web CMS, and I think we’ll look back and identify 2010 as an inflection point in the market, driven by both the emergence of web engagement and the growth of new channels like mobile and social media. Please share your thoughts and predictions in the comments, or on Twitter using the hashtag #futurewcm.

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Tom Wentworth is an experienced, versatile, and passionate technology executive with over 15 years experience selling, marketing, and designing enterprise software. In his current role, Tom is the VP of Web Solutions for Ektron, where he’s responsible for corporate strategy.

How has the Internet Developed into Web 2.0?

By Anadi Taylor in Featured

The term Web 2.0 was coined in 1999 by Darcy DiNucci, a consultant on electronic information design in her article “Fragmented Future” and became closely associated with Tim O’Reilly who used it in a Media Web 2.0 conference in 2004 to describe the future, as he saw it, of the World Wide Web. The term, seen by many as misleading, stuck. Tim Berners-Lee, the inventor of the web, labeled the term “a piece of jargon.” Although the term Web 2.0 implies a new or updated version of the World Wide Web this couldn’t be further from the truth. There were, and have not been, any technical updates to the Web.

So what is Web 2.0? It actually refers to websites and web applications that facilitate interactive information sharing, interoperability and user-centered design.

What is Interactive information sharing?

A great example of interactive information sharing is Social Media websites. People use websites like Facebook, MySpace, YouTube and WordPress – to name but a few, to share information in the form of photos, music, photos – in fact, anything digital. The great thing about these mediums is that once the information has been published it is available around the world. Some of this will be in the public domain, like blogs for example and some will be kept only for confirmed friends and family – like Facebook. This form of sharing falls into one of the four Sharing design patterns: one-to-one sharing, one-to-many sharing, many-to-many sharing, and many-to-one sharing. Technologies that meet all four of these design patterns include blogs, wikis, really simple syndication (RSS Feeds), tagging, and chat.

What is Interoperability?

Interoperability refers to systems that work together or that inter-operate. James A. O’Brien and George M. Marakas define interoperability as: Being able to accomplish end-user applications using different types of computer systems, operating systems, and application software, interconnected by different types of local and wide area networks. A good example of interoperability is the use of XML or Extensible Mark-up Language. XML is a generic format intended for maximum flexibility to provide information in a wide variety of structural formats. It is not dependent on any particular platform (Windows, Mac, Linux or Unix for example) and is therefore inter-operable. In fact RSS feeds are a very good example of being able to present data in a format that can be interpreted on just about any platform, even mobile phones. This is interoperability.

What is User-centered design?

User-centered design is a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.

This is a multi-stage problem solving process that involves testing how users will use a product. It is multi-staged because every interface design has to be tested; this is based on what a first-time user of their design experiences. If a developed and designer of a product do not go through this process, users may not intuitively understand how the product works. To provide true user-centered design, it is necessary for these products to have changeable user interfaces that is appropriate to each user-class. User-centered design of a web site, for instance, seeks to answer the following questions:

* Who are the users of the document?

* What are the users’ tasks and goals?

* What are the users’ experience levels with the document, and documents like it?

* What functions do the users need from the document?

* What information might the users need, and in what form do they need it?

* How do users think the document should work?

So the term Web 2.0 is more about the development of the technologies used on the web rather than the web itself.

These developments are based on user experience and user expectations. The freedom of communicating with friends regardless of time and distance, and the ability to share anything in digital format are the expectations that have led us from Web 1.0 and static web pages to Web 2.0 where we can create our own interfaces for our social websites and share our videos with friends and family on the other side of the world.

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For online Flash Video Streaming Solutions please visit www.iMediaLibrary.com – Our solution allows you to manage your video content, publish it to the web, add and track banner ad’s, synchronize images with your video and charge visitors to see your content on a Pay Per View basis.

Three Essential Steps To Online Success

By Koz Khosravani in Featured

Majority of the business owners and investors have acknowledged the value of internet marketing in their growth and investment strategy. The unprecedented acceptance of internet marketing tools and technologies as a catalyst in the business values is a testament to the above fact. Business owners and entrepreneurs who have adopted a phased implementation of their internet marketing plans, while supplementing it with expert analysis and assistance have experienced exponential growth in their market value.

But, on the other hand, a lot of investors are frustrated with their prior online experience. This failure and frustration within the business community can be attributed to the following factors:

ABC’s of RSS

By Sharon Housley in Featured

Implementing RSS (Really Simple Syndication) can be aided by an understanding of the terms relating to RSS. Learn the ABCs of RSS….

A – AutoDiscovery

Auto Discovery is code that is inserted into the header of an HTML web page, which then indicates to readers that an RSS feed is available for the content.

B – Blogs

Blogs are web logs that are updated regularly, usually on a daily basis. Blogs generally contain information related to a specific topic. In some cases, blogs are used as daily diaries about people’s personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever the author wants them to be. While initially thought of as diaries or online journals, blogs have evolved into the latest fresh web content.

C – Cache

Cache is a temporary storage area for frequently-accessed or recently-accessed data. Having certain data stored in a cache area speeds up the operation of the computer. Using a cache with RSS feeds will help minimize bandwidth and display an RSS feed’s content quicker.

D – Display

RSS Many webmasters post the content of an RSS feed on their website. They use either PHP, ASP, or javascript for such purposes. If done properly, the feed’s content will dynamically update as the content of the feed changes.

E – Elements

Within an RSS feed, there are various feed elements. The elements of an RSS feed are defined by tags.

F – Filter

Many RSS feeds contain duplicate or similar content. Publishers can filter RSS feeds so that they only see content that they wish to see, by filtering out duplicate postings.

G – GUID

GUID stands for Globally Unique IDentifier. The RSS specification strongly suggests that each RSS feed item have a unique GUID. If you are creating feeds, a GUID is important because GUIDs are often used by feed readers and aggregators to determine if a feed item is new or simply an existing item that has been updated. Each item in the RSS feed should have a unique GUID.

H – HTML

HTML, which is the acronym for HyperText Markup Language, is frequently used to design websites.

I – iTunes Namespace

The iTunes Namespace allows the user to add the information necessary to have a podcast listed on the Apple iTunes Music Store (ITMS). J – JavaScript Javascript can be used to display the content of an RSS feed.

K – Keywords

Keywords should be integrated into the RSS feed to help search engines determine what the RSS feed is about.

L – Links

Links are used to direct RSS readers to the original webpage containing information that directly relates to the feed.

M – Mashup

A mashup is a combination of multiple RSS feeds that have been merged together to create a new, single feed.

N – Namespace Extensions

The RSS specification allows you to create and use your own custom elements (tags) in any RSS feed by declaring your own namespace. Doing this is 100% in line with the RSS specification and the feed will validate. However, you should have a specific and well-planned reason to do so. No RSS readers, or other RSS processing applications, will be able to use your custom info for any purpose. Adding elements (tags) would typically be used only in an in-house situation where both the writing application and the reading application have prior knowledge of the new tags.

O – OPML

OPML, or Outline Processor Markup Language, is a file format standard that can be used to exchange subscription lists between programs. OPML is used as a standard to import or export groups of RSS feed subscriptions. OPML was initially designed by Radio UserLand as a file format for outlines. The purpose of this format is to provide a way to exchange information between outliners and Internet services. OPML has since been adopted for other uses, the most common being to exchange lists of RSS feeds between RSS aggregators. OPML is an open format, allowing other services to extend the format. While OPML was not initially designed as a vehicle to share RSS feeds, it has become the de facto standard. OPML, like RSS, is based on RSS, and because of the similarities, those familiar with RSS have embraced OPML as a way to share RSS feed collections

P – Podcasting

Podcasting is online audio content that is delivered via an RSS feed. Many people equate podcasting to “radio on demand”. However, in reality, podcasting gives the listener far more options than radio does, in terms of content and programming. In addition, podcast listeners can determine their own time and the place for listening, meaning they decide what programming they want to receive, and when they want to listen to it. Listeners can retain audio archives to listen to later, at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.

Q – Query

Webmasters can create RSS feeds based on search queries for their websites.

R – RSS

RSS is a standard format for syndicating content on the Internet. The content can be anything! Information contained in an RSS feed is often syndicated on other sites, which expands its reach. Website visitors love RSS because they choose which feeds they wish to subscribe to. If at any point they are unhappy with the content contained in the RSS feed, they simply unsubscribe and no longer receive notification of feed updates. RSS is really a win-win for both subscribers and publishers. In order to get a better understanding of how RSS works, download an RSS reader or use a web aggregator and subscribe to an RSS feed (they are usually indicated by a small orange icon).

S – Syndication

Syndication is the supply of material for reuse and integration with other material.

T – Template

Many webmasters use templates to layout the contents of their RSS feed and make it match there website.

U – URL

URLs can be embedded into the description of the RSS feed items, so that when the feed is syndicated, the content originator gains backlinks.

V- Validate

Feed validation is important. If a feed is not properly formed, it will not always be valid for reading.

W – Website

Updates RSS feeds can be set up to notify visitors when a website changes.

X – XML

RSS is a subset of XML, or eXtensible Markup Language.

Y – Yahoo Answers

Yahoo’s interactive system of questions and answers can be tracked using RSS feeds. You can create keyword or category feeds for anything in Yahoo Answers.

Z – Zero Feeds

Not having RSS feeds for your website puts you at a competitive disadvantage. RSS feeds bring traffic and help the stickiness of your website.

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Sharon Housley manages marketing for FeedForAll http://www.feedfora ll.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for RecordForAll http://www.recordforall.com audio recording and editing software.

Why Using Landing Pages By Themselves Will Increase Your AdWords Budget

By Duncan Wierman in Featured

Google AdWords, or any other kind of contextual advertising for that matter, is about one thing: getting a return on investment. Businesses of all types, from multinational corporations to sole proprietorships’ selling machine parts to real estate agents and investors love the traceability of AdWords and other pay per click advertising models – but it’s entirely possible to spend too much on your AdWords campaigns.

But the whole idea of AdWords is that you can have near total control over your advertising budget, isn’t it? Before we go any further here, I feel that I should mention that I am not knocking AdWords at all. People who end up wasting money on these campaigns aren’t doing so because of any flaw in this advertising model – they’re wasting money because the rest of their marketing strategy or even their entire online presence is ill conceived.

It’s not Google’s fault and in many cases, it’s not really these real estate investors or real estate agents fault either. It’s that they’re using a type of marketing strategy which is inherently poorly suited for the real estate business.

Should these people have known better? In some cases, yes – but there are plenty of newly minted investors trying to make their fortunes by investing in properties made affordable by the currently soft US housing market. These people, by and large aren’t experts on how to reach their target markets, let alone design or deploy an AdWords campaign. What you’re probably asking now is what exactly these people are doing wrong; and of course, how you can avoid making the same mistakes.

The biggest single mistake that real estate investors make when they establish a presence on the web is this: they’re thinking like the online snake oil peddlers, not real estate brokers. There is an enormous difference in how (for instance) someone promoting a dubious home based business does business online and how a reputable real estate investor does business online.

In a nutshell, that’s what it comes down to – but that’s not the whole story of course and it’s useful in this case to look at exactly what misguided real estate investors are doing, how they’re doing it and of course, how this approach results in an AdWords budget which is much larger than it needs to be without producing a solid return on investment. So without any further ado….

Landing pages

If I’ve said it once, I’ve said it a thousand times: using landing pages only and real estate just don’t mix and making landing pages the central part of your online marketing means wasted money in your AdWords campaigns, just as sure as the sun will set in the West tomorrow.

Just what’s wrong with landing pages alone? Nothing, if you happen to enjoy wasting time and money.

But I’ve read that landing pages can produce results? OK, there’s a grain of truth here. It’s possible that you could see an inquiry or two at some point as a result of your landing pages – but of course, you’d be able to get the same or better results by standing in Times Square wearing a sandwich board advertising your real estate investment business.

Neither of these methods is really a great way to promote yourself if you’re in the real estate business, in case you were wondering. At least wearing a sandwich board in midtown Manhattan won’t mean budgeting for AdWords ads which don’t get clicks – and it’s a lot faster and cheaper to make this kind of advertisement than it is to build multiple landing pages.

Let’s get to the heart of the problem here. When people decide to build their online presence around landing pages, what they tend to do is to take a shotgun approach, desperately building landing pages for any and every keyword which they think will possibly lure in interested parties.

While there’s nothing inherently wrong with this other than being a massive waste of time, these same would-be online real estate investors then put a lot of effort and budget a significant amount of money on Google AdWords and other PPC advertising to drive traffic to these many different pages. This would still be fine if this approach actually tended to produce worthwhile results – but if you’ve tried this yourself, you’re probably already all too aware that it simply doesn’t work in 99.9% of cases and even less often in the real estate business.

It’s an approach to online business which is taken from the often less than reputable world of affiliate marketing; while I don’t mean to defame affiliate marketers, you have only to look at how many of these people adopt the same marketing model we’ve been looking at here – and how little return they see on their investment of time and money.

Now of course, some of you are probably thinking that AdWords ads don’t cost you anything unless someone clicks through and I won’t argue this point. However, the problem is that the money budgeted for multiple campaigns is tied up and could more than likely be used better elsewhere – and it adds an entirely unnecessary layer of complexity by requiring you to manage any number of campaigns at once rather than one.

That’s right – one. All you really need is one well designed, professional looking website and a blog in order to get exactly the same results as you will from having a site and who-knows-how-many landing pages. Your main website should be a traditional, largely static site whose purpose is to provide you with a professional business presence online (you know, like grown-ups).

Your blog can easily provide the same function as a dozen landing pages – and you’ll need just one PPC campaign with a budget and management needs which the average person can actually get their head around. You’ll also look more reputable, plain and simple. In an industry like real estate where your appearance is everything, why would you want to make yourself look cheap; or make running your business more difficult than it has to be?

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Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer. Discover how you can use creative online marketing methods to do more deals online. For more details on how to set up an automated internet marketing system, please visit Duncan Wierman’s website and get is free 14 day e-course. http://www.DuncanWierman.com

The Reasons Why Marketing Plans Fail

By Duncan Wierman in Featured

One of the most frustrating aspects to business is when you have all the marketing tools your business needs, perhaps even some your business does not need and yet you still see no results. You may even be spending time and effort marketing your business and yet conversion ratios and traffic remain constant or even drop. The reasons why marketing plans fail are numerous however; one of the primary reasons is that it was not the right marketing plan.

Every business is different and that includes businesses that sell the same products and services. Every business has something that is unique, the group of people they are targeting, the area they are working in, the options they have available to them. These different aspects mean that the same marketing plan is not going to work on every business.

When a marketing plan fails, it is important to find out exactly why it failed first. The reason or reasons are is essential. It may be that there is only one aspect of a marketing plan that failed, it may be multiple items or it may be the entire plan.

Research

Research is an essential aspect of marketing and inadequate research is one of the biggest pitfalls that can affect a marketing plan. Research provides a wealth of information that is vital to the success of a marketing plan. Generally, research is done on the target market. If a target market is not known, research is done to determine what market is going to be the most likely to benefit from the product or service provided by your business.

This is the group of individuals you will want to target and in some areas there may be multiple groups. While it may be possible to market to all these groups it is, in most situations better to market to a single group or groups which contain a large percentage of similar traits. This makes it easier to consolidate a marketing plan as well as eliminates a significant amount of research, time and effort.

The second aspect which needs to be researched for a marketing plan to be successful and is also one of the reasons why marketing fails to produce appropriate results involves research competition. Researching competition is not just about researching the prices of a competitor. It includes noting things such as lay out, finding out what marketing techniques the competitor is using and how often these tools are used for example.

Many business owners and beginning internet marketers fail to note anything more than price and perhaps general layout. As a result, they are missing vital information that can save time, money and effort when it comes to setting up their own marketing plans. It is also important to keep in mind that you want your business to be unique from your competition.

Get a good idea of the types of deals, offers, discounts and promotions that your competition uses and offer something different to help your business stand out. Many people simply do what their competition does. In doing so, they often lower their marketability and their marketing plan can ultimately fail in this area.

Marketing Tools

Having enough research to create your marketing plan is only the first step in solving the problems that often cause marketing plans to fail. The next step is to take the time to pick out the right tools. Having the right tools for the job is essential to ensuring you get the most out of your marketing strategies.

Marketing tools have diversified over the years. Tools are not limited strictly to email and promotional options. Video, social networking, SMS texting, in addition to email and promotional marketing tools are also available. The increase in available options means that there is a greater spectrum to work with. It also means that picking the right tools is more important than ever.

Pick tools that are going to be easy for you to use, require minimal maintenance but provide you with maximum potential results. This will help to prevent your marketing plan from joining the ranks of those that have failed. Knowing the right tools to use can often be a trial and error process. The important thing is to avoid one of the reasons why marketing plans fail. In this case the reason involves putting too much into a single marketing tool.

Action, Action, Action

One of the biggest reasons why marketing plans end up failing is the lack of action. Marketing is an active part of your business, it is not a set and forget aspect of you business. In order to ensure that a marketing plan succeeds you must be actively engaged in working that plan. This means that email marketing messages should be updated and redesigned regularly.

SMS messages should be rewritten after very send. These messages should be short, contain only the minimum necessary information. It is important to remember that SMS marketing is relatively new and involves sending messages to mobile devices that often indicate repeat messages.

Videos should be produced, edited and updated to as high a level as possible. Computers and technology can turn just about any computer into a production studio with the right software. Keep videos interesting, engaging and relevant. The videos should be related to the company, the products or the services offered.

It is important to set up a marketing schedule and find out how much time, generally through trial and error that you need each day, week or month to handle all your marketing tasks and keep everything up to date.

The reasons why a marketing plan might fail are numerous. Some of these reasons include, failing to do the proper research into the market, the competition as well as the tools available. Other reasons can be failing to have enough tools, having too many tools or not using the tools you have effectively. Taking the time to make sure that you have the information you need as well as putting in the effort to ensure your success can go a long way to eliminating these reasons.

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Duncan Wierman is an Ex Software company CEO turned Real Estate Investor and Marketer. Discover how to outsmart your competitor, ethically dominate the search engines,and legally siphon off tons of cash in hand buyers from your website! Get a customized FREE report on what is wrong with your website! http://internetmarketingconsultinggroup.com/outsourcing/

Social media puts fortress journalism under siege

By admin in Featured

In a recent report by Peter Horrocks, Director of BBC World Service, it is clear that as society becomes more networked, the fortress mentality of the mainstream media is increasingly under siege by social media, but they are adapting. There’s a lesson for us all in this.

For so long now, Web 2.0 has been working in the background to subtly but unwittingly undermine mainstream media, especially in America where, for example, RSS is understood and used far more readily than in most other nations. In this, the role of the “fortress journalism” is being steadily eroded as the nature of RSS feeds allow you to choose the BBC for video news, the New York Times for international news, the Guardian for ecological reports and ESPN for sports — so storming the gates of the fortress has been around for some time, but it is only now that publishers are seriously looking at new dissemination models in a more integrated and enlightened manner.

How To Search Engine Optimize (SEO) an AJAX or Web 2.0 Site

By Daryl Quenet in Featured

One of the three major pillars of Search Engine Optimization is a website’s content, and onsite content optimization. All of the major search engine ranking algorithms have components that relate to the content that is contained on the website. Typically these components relate to Keyword Densities, number of words, content location, and sometimes age of content. In regards to the code that the content is contained in that falls under the topic of structure and not content, and will not be discussed in this article.

Asynchronous JavaScript and XML (AJAX) is an advanced web development method which can be used to create more responsive and interactive dynamic websites. AJAX accomplishes this by making object request calls back to the web server without having to refresh your browser, these object calls are then processed and are typically used to update the content of the page on your website that is currently being viewed. For the sake of this Article I’m going to ignore the XML component of AJAX as the search engines never view any of the XML data. Websites that use Javascript to manipulate content without using AJAX will also suffer from the issues described.

5 Google Tools For Researching Your Market

By Pete Moore in Featured

Internet marketers and webmasters have always had a love/ hate relationship with Google. Whatever you think of them they do provide website owners with some great market research tools.

No matter what market you are in or plan to be in, you will find these free tools provided by Google very useful when researching your market. You should be researching your market constantly, NOT just when your setting up your site. The internet is ever changing and if you’re not keeping up with those changes you will be left behind.

How Twitter is Teaching Business the Lost Art of Conversation

By Kalena Jordan in Featured

So it’s happened. Twitter has gone mainstream. As Twitter users, we knew instantly when Mumbai came under terrorist attack. We laughed at the photo of Stephen Fry stuck in an elevator when he tweeted his predicament, we were there when Ashton Kutcher beat CNN to 1 million followers, we caught the first glimpse of passengers being evacuated from the ditched plane on the Hudson River and we all suffered the lag time when Oprah Winfrey sent her first ever tweet on live TV.

Industry pundits and bitter journalists regularly diss Twitter as a time-wasting, “look at me” fad, destined for Forgottensville in 2 years. In fact New York Times reporter Maureen Dowd is quoted as saying to Twitter founders Evan Williams and Biz Stone:

“I would rather be tied up to stakes in the Kalahari Desert, have honey poured over me and red ants eat out my eyes than open a Twitter account.”

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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