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Webstock: An Extraordinary (Un)Conference

By Kalena Jordan in Featured

I recently had an argument with a fellow non-New Zealander who disagreed with me about how innovative New Zealanders are.

It went something like this:

Me: “Look at that, she’s making a business from broken china. I love how innovative kiwis are.”

Him: “No they’re not.

Me: “Yes they are”.

Him. “They *think* they are, but they’re not.”

Me: “Two words for you: Number 8 Wire.”

Him: “That’s three words.”

Me: “Shut up.”

Him: “Kiwis are too isolated to be innovative.”

Me: “That’s total crap! How the heck do you think they became so innovative? They were forced to innovate because of tyranny of distance, to quote Tim Finn.”

Him: “Who’s Tim Finn?”

Me: “Please tell me you’re joking.”

Him: “Is that someone you met on Twitter?”

Me: “#%%**&^!!”

Him: “Ok, so name some innovations that came from New Zealand.”

Me: “I already did.”

Him: “Something not related to farming.”

Me: “SilverStripe. Weta Workshops…”

Him: “Not…”

Me: “The first iPhone app in the world.”

Him: “I didn’t…”

Me: “Jet boats… bungy jumping… Pavlova.”

Him: “That’s not an innovation, that’s a dessert”.

Me: “A very innovative and complex dessert”.

Him: “You’re kidding.”

Me: “Xero software… America’s Cup yachts.”

Him: “You’re forgetting the long drop toilet.”

Me: “The long drop toilet….”

Him: “Oh come on!”

Me: “Ski planes, egg beaters and… ooh! I know – Webstock.”

Him: “Ok, fine. You win.”

And that’s pretty much why I’m here in Wellington this week. Webstock is as much a celebration of kiwi ingenuity and bravado as it is a web conference.

As I recently learned from the article Raising Webstock, the whole she-bang started out as a bunch of geeks meeting at the library to discuss web standards. This progressed into regular gigs featuring guest speakers, which in turn led to discussions about organizing a proper web conference to be held in New Zealand. But organizers Mike Brown and Natasha Lampard were insistent that it should be less of a formal conference and more of a geek love-in where they could meet and mingle with Internet legends. Rejecting advice from important conference types, in true Kiwi spirit, they forged ahead with their ingenious plan.

According to legend (well @hadyngreen anyway) during discussions over a few wines one night, Natasha announced:

“F*ck it, let’s get Tim Berners-Lee!”

And get him they did. Berners-Lee opened the inaugral Webstock in 2006 via video link up and the rest is history. Serendipity may have played a role, but so did balls. This joyous combination has created the world’s best (un)conference that is now in its 6th year.

I don’t say *world’s best* lightly. I’ve attended bags of web conferences and I can assure you that Webstock is the finest of them all. You don’t attract speakers like Amanda Palmer, John Gruber, Ze Frank, Bruce Sterling and Merlin Mann without a radical reputation. And you don’t get speakers like David Recordon, Tom Coates, Amy Hoy and Michael Lopp coming back year after year unless you offer an incredible experience.

And it’s the experience of attending that I get the most from Webstock. Not so much the content of the presentations, although they are usually incredibly inspiring. But no, it’s the thrill of being part of something extraordinary that I cherish the most about Webstock. It’s the only conference I know of where the buzz starts at least a month early – or at least that’s when I feel the need to create a dedicated TweetDeck column for the #webstock hashtag.

Everything about Webstock screams Geek Cool. The barista coffee bar on site, the all-you-can-eat Kapiti icecreams, the grapefruit and lemon Frujus (a new addition for 2011), the Lego building stations, the massage chairs, the luxurious swag, the trading card game, not to mention the incredible after (and after-after) parties. Absolutely no corners are cut for this event and attendees couldn’t be happier. I’ve seen complete strangers high-five each other in the street when they spot matching Webstock gear.

This year’s programme reads like geek viagra. To top off the impressive speaker list, Mike and Natasha have somehow convinced Amanda Palmer and Jason Webley to not only deliver presentations, but also to provide a private concert *just* for Webstockers at the Friday evening wrap party. News of this was enough to make me pay a change-fee penalty and switch my flight home to Saturday.

Such is the prize of being a Webstocker that two Aussie IT guys, desperate to attend after the 2011 event had sold out, turned to begging online this week for help in sourcing the elusive golden tickets.

I feel their pain. I truly didn’t understand how very much Webstock inspires me until I had to miss 2010. I could only watch jealously from afar, scanning the tweetstream, trying to understand the back channel jokes, hanging out for twitpics from the ONYAs, oohing and aahing at the dodgy YouTube version of the amazing $40K light show I’d missed. I was absolutely GUTTED not to be there. And I think my level of guttedness made me love Webstock even more.

So hand me the pavlova – I’m back for the love-in.

The Key Steps in Relation to Web Marketing

By Brian Smith in Featured

Understanding the acceptable processes for Internet business is an indicator of the great things that can be explored to construct an online venture. This essay identifies the dynamics of an industry that can change in deference to the wants of the commercial unit. In addition it reviews the common protocols that can convince an operative in terms of becoming a sustainable force within affiliate marketing.

An itemized review of straightforward processes to make you a trustworthy representative marketer

1. Work with a business item: in case you must use online sales as a day job killer, check that you focus on an item that sells. This search begins with an overview of the internet. It can also diversify into conventional services.

2. Check that idea: Give attention to the fact that you have a grasp of all the concepts which drive that product. Ascertain its positive qualities and the issues that might need improvement. Portray a positive profile for the item in case you need to change it.

3. Work with an online document: Confirm that you secure a hosting company to label your website as you assess techniques for working on even more crucial ideas. It is imperative that you are persuaded to open up the work that you check for on the business case for a good page.

4. Make checks on that online document: It is usually expected that you undertake some SEO on your website. These are the methods that can improvise all the difference to the route via which your business concepts are developed on the standard market.

5. Choose an affiliate document page: You will need to identify an administrative website that offers you the leeway to carry out your business ideas. The day job killer needs some facilities in order to work effectively. The online document is that crucial unit which you ought to utilize.

6. Register with a publisher: Ensure that you finish all the requisite processes for the recording routine. Explore the criteria items so that you do not end up making devastating mistakes as you progress with that business partnership. The starting criterion has been monumentally improved for the new business people.

7. Place the concept: You then need to kick start the selling process which may be attached to an important input in marketing resources. You should use the standard systems in order to promote the aims of getting a successful market provision on your items. This is one of the difficulties and gaps that will keep you in business.

8. Examine and improve your procedures: Every commercial venture requires an assessment and you can explore this opening to look back at the ideas that you have worked with. You might also be able to promote your ideas in strategic terms.

This article has presented the benefits of the effective “day job killer”. In doing this, it offers pathways for career people who are fed up with their standard jobs. It is a route to effective contentment.

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This is an exploration of the affiliate marketing sector with useful reference to the practices that are explored in order to secure the Day Job Killer. It presents some guidance for traders who are interested in improving their home commercial assets. To know more visit:
www.reviewsresults.com/day-job-killer

Viral Advertising Can Be A Powerful And Cheap Form Of Web Marketing

By Eric K Frey in Featured

When someone speaks about viral marketing or viral advertising they are referring to marketing techniques that use a variety of social networks or similar vehicles to increase product awareness and sales. In effect, modern methods of promotion on the Internet are really just updated versions of old fashioned word of mouth advertising. However, the wide variety of methods available, combined with the huge amount of activity on the Internet, make this form of advertising extremely powerful.

Viral Marketing can be a very effective and inexpensive way to create exponential growth and quickly increase visibility. If implemented properly, a viral advertising campaign can reach tremendous numbers of potential customers at a low cost and in a short period of time. As the name implies, it relies on spreading information among people who interact with each other.

The primary concept behind viral promotion entails delivering subject matter concerning your specific campaign to a portion of a group of persons who can in turn relay the message to other people in that same group. To put it differently, the primary desire here is to have his promotional material become contagious in a manner that it will be circulated to other people by those it originally was introduced to. In this process, the marketer will be able to reach a broader number of people without enduring the price related to contacting every last one of those people individually.

This operation commences by directing a message to those with a degree of social networking potential. These are the people who frequently spend time in parts of the Internet where acquired data is commonly shared with others who get together there. The most elementary instances would be the assorted social networking sites like FaceBook or Twitter.

After content which people find notable is put up on these sites, it is then plausible to circulate it to other people throughout the same system.

In the ideal situation, the following group of those receiving the content will pass it to more people who might forward it on once more. As this advances, an extensive total of viable purchasers could see the information that was shown to a comparatively modest percentage of the population of that particular social network. It is likewise possible for an ad of striking interest to be put across to yet some other network, speeding up the viral outcome to an even greater extent.

Most commonly, viral advertising is introduced in the form of text messages at social networking sites such as MySpace, Digg or Twitter. In some cases the same effect can be gained by simple emails that request the receiver to forward the message on to others. However, some of the advertising campaigns have become very sophisticated and take the form of videos, interactive games or software applications.

The basic requirement to any effective viral effort of every kind embodies distributing something that is sufficiently fascinating to cause consumers to mention it to other people that they expect might also be curious about that specific content. Attempting to distribute items which are old or too common is seldom effectual in viral selling. A product or service that is recent or singular will experience a better probability of being commented about and referred through people in that system to additional prospects. Items that are excessively common are merely ignored.

As with every other kind of World Wide Web marketing, viral advertising should be employed with sophistication. When it is submitted well, it could significantly grow traffic to an Internet site by being transmitted from computer to computer. It should be utilized cautiously, because, as with conventional word of mouth promoting, whenever it is done badly it could estrange buyers and impact the reputation of the entire enterprise.

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If you want to learn how to use the power of viral advertising, then you should look up Viral Traffic Python. Many reviews can tell you about how successful it is and that its the new marketing tool. Viral ads can generate many unique visits to your website. Start getting viral traffic today. Visit us at viraltrafficpython.com.

Mobile Marketing – Another Market To Build Your Empire?

By Jai Grishin in Featured

Smartphones have suddenly become the device to have. No longer a novelty, or a tool for the rich, everywhere I look I can see someone using their iPhone or Android phone. Doing everything from making calls to searching for information. That’s new eyes in a new market with new customers. How could you incorporate a business model using mobile marketing, and affiliate marketing, as a part of your Empire Building?

The surprise arrival of the iPhone a few years ago and its incredible growth has given rise to explosive growth in the mobile market. Over 2 million phones were sold recently by Apple. The recent launch of the iPhone 4 was Apple’s most successful yet. Then there are all the other handset manufacturers that are scrambling to catch up. Let’s stop and consider for a moment the number of people that are connected to the internet from their smartphone right now… Most people have their phones within 3 feet of them 24 hours a day, 7 days a week.

Furthermore, over half of all new connections to the internet are from these new mobile phones.

Smartphone marketing – What is it? In it’s broadest definition it is providing customers with personalized information that is time and location sensitive using media sources that is interactive and wireless to promote goods, services and ideas, such as from Google search.

There are not many marketers in this market yet. I will emphasize the word “yet”. With mobile advertising your ad is the ONLY ad that will be displayed on the page. With a bit of tweaking and personalizing your ad using a bit of research and geo marketing and you can begin to see how easy it would be to get someones attention without all the noise and distraction of other AdWords and flashing banners on the page.

Everything that you are using now in affiliate marketing using ClickBank, CPA offers, and building a list will also work the same with the mobile market as it does with a PC. The difference is that it is not as competitive.

The mobile marketing potential has just started, and there appears that it is not going to slow down anytime in the near future. The number of people going mobile continues to rise – using their smartphone for so many more things than just making calls.

How you could use this developing market to build your Empire?

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My name is Jai Grishin and I’m currently building my internet marketing Empire and I love life! If you like the ideas about mobile marketing and your interested in more ideas on building YOUR Empire, please go to seosecretsuncovered.info to receive a Amazing FREE 158 Page book.

How to Use Twitter for Business Marketing

By Phyllis Zimbler Miller in Featured

If you are active on Twitter and want to promote your business, it’s important to know how to use Twitter for business marketing to consumers. Twitter isn’t an open invitation to spew sales messages at consumers; rather it’s an opportunity to create relationships with consumers.

Your Twitter profile needs to be human

It’s no good to use Twitter for business marketing to consumers if you are hiding behind the “corporate veil.” In other words, your Twitter username can be in your business name, but even if you are representing a large corporation, your actual name should also be on the profile along with your photo. People relate to people, not business logos.

A real person tweeting for a company is able to establish relationships with consumers that an anonymous corporate/company Twitter user cannot. Add bits and pieces of your personal interests to help create relationships.

You need to provide information before you provide sales pitches

If, for example, you are a footwear company using Twitter to attract new customers, it’s not enough to constantly tweet about new shoe styles your company is offering. You need to also provide useful information.

You might tweet links to research reports on the effects of going barefoot most of the time. Or you might tweet a link to a blog discussing cultural differences in what is acceptable footwear for “business” dress.

If you want people to trust your company enough to buy its footwear, you need to demonstrate you are trustworthy by helping consumers to know more about your field of footwear. You want to be known as a source of good information besides good footwear.

You can offer special deals to your Twitter followers

Although the majority of your tweets should NOT be sales pitches, it’s certainly acceptable to offer special deals for your Twitter followers as part of your Twitter marketing campaign. You can do this by providing a promotional code to be used on your site. And Twitter’s 140 characters makes Twitter ideal for getting your offer across in brief messages.

Also consider doing a fundraising campaign on Twitter – your company name is thus linked with a good cause. For example, anyone using the promo code will have 10% of his/her purchase go to a specific nonprofit organization.

Encourage questions from your Twitter followers

Use Twitter for business marketing by getting immediate feedback on issues of importance to your company. For example, if you introduce a new style in limited quantities, solicit opinions. Yes, some of the opinions may be negative. But it is better to know these opinions now while your footwear is in limited production than to find out this information after you’ve produced millions of pairs of this new style.

And make sure you monitor all mentions of your company on Twitter. You want to jump on positive comments – and thank people for those comments – as well as jump on negative comments. It’s much easier to put out a small fire than a large blaze.

In conclusion, how you use Twitter for business marketing to consumers is limited only by your imagination. If you share information first and then gently pitch your products, you should be able to reap the benefit of new customers who are loyal to your products thanks to having a strong connection with a real person from the company.

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Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her free report on “How to Become a Twitter Marketing Expert” – grab your report now from www.millermosaicllc.com/free-twitter-report

What to Tweet About on Twitter

By Phyllis Zimbler Miller in Featured

Figuring out what to tweet about on Twitter requires considering your overall Internet marketing plan.

For example, if you are trying to increase the traffic to your blog about books, you may decide to focus on tweeting links to news items related to book publishing and book marketing along with the links to your own blog posts. In this way you are establishing yourself as an expert in the book field by both the links you share and the original content you write.

Now let’s take this example a little further. You may decide to sell an ebook on publishing off your website on which your blog also resides. You may begin to add into your tweet mix occasional announcements about this ebook.

There’s a range of opinions as to how many of your tweets should be what’s called “self-serving” – promoting your own products or services – and how many should be informational or conversational or whatever.

Let’s say, though, that you do not yet have a blog or a website or a business of any kind that you want to promote.

What to tweet about in this case? Do you have any hobbies or interests?

Perhaps you are a green environment advocate. Then you could tweet information that you want to share about going green, such as links to books, news articles, and blog posts. You can add your opinions about the articles you are linking to in order to personalize your tweets.

You are establishing a brand for yourself even though you made never use that brand in connection with business. Still, you have a starting point from which to morph into a new brand if that’s what you decide to do.

Even before you get on Twitter you should decide what to tweet about. Will you be emphasizing your business views or your gardening interests?

Once you have made this decision, you can use Twitter’s own search capabilities or a third-party application such as tweetbeep.com to alert you when there are tweets connected to the topics on which you tweet. Then you can jump into the conversation and reply to people who are tweeting about these topics.

You can also follow Twitter lists that are on subjects of interest to you in order to easily track tweets connected to your topics.

As you participate more and more on Twitter, you will begin to follow people whose tweets you find especially valuable. You can study their tweets in order to decide which tweets you think are most effective in attracting followers. Then you can emulate the patterns you uncover.

Warning: Whatever you do, do NOT tweet in anger or use swear words or viciously attack someone. This is not proper etiquette and can quickly lose many of the followers you worked so hard to get – if not getting you kicked off Twitter.

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Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’ll love her free report on “Power Marketing’s Top 3 Internet Marketing Tips” – claim your report now from www.TeachMeToUseTwitter.com

What Is Twitter All About?

By Phyllis Zimbler Miller in Featured

If you want to take advantage of the opportunities on the microblogging platform Twitter, start off doing thing correctly.

Let’s look at how you join:

You join for free at www.twitter.com and here are some important tips about signing up:

Choose your username carefully. Although you can now change it easily, you should think about how you want to represent yourself or your business on Twitter.

The username you choose may also impact how you get Twitter followers. (People follow you on Twitter in contrast to friending you on Facebook or connecting with you on LinkedIn.)

Upload a clear head shot photo of yourself (preferably without your pet, child or girlfriend/boyfriend). Again, the photo you use can impact how you get Twitter followers.

Put your own name – even if you write tweets for your company – in the field where you are asked for your name. And, once again, this can impact how you get Twitter followers.

Write a good 160-character bio and include one URL. For the fourth time, what you write here can impact how you get Twitter followers.

Why can all these four “simple” steps impact getting Twitter followers? Because people on Twitter want to interact with real people, not companies, even if the real people are representing major corporations. Thus it’s important to represent yourself truthfully and as a real person.

Let’s move on to the next step:

As soon as you do the above, enter two tweets so that people considering following you can see the type of tweets you plan on writing. Therefore, give some thought to how you want to present yourself.

Now you can start following other people:

To find people who tweet about subjects that interest you, enter search terms in the search box on your home page. Once you are taken to a page with tweets mentioning the term, click on a username to go to that person’s profile and decide if you want to follow him or her.

If yes, simply click the FOLLOW button – that’s all there is to it. And if at a later date you no longer want to follow this person, just return to his/her profile page and click the FOLLOWING button to unfollow.

What happens next is that many of these people will follow you back, and you have begun to build your Twitter community.

You may be saying to yourself: Why should it matter to me how many people are following me?”

The answer to this is that Twitter is an incredibly powerful social media marketing tool if used correctly. (Many people on Twitter do not use it correctly.) The more people who are interested in what you’re about and who follow you, the more of a target audience you have connected with on Twitter.

One more thing that you do NOT want to do:

Once you are on Twitter you will be followed by people who will offer you all kinds of software programs to quickly add a large number of Twitter followers. You do NOT want to do this.

First, you can get kicked off Twitter for spamming. Second, you want to grow your Twitter community organically by following and being followed by people who are interested in the subjects that interest you.

In conclusion, do not worry if some of this information seems somewhat confusing. Twitter is deceptively simple. Because it is only 140 characters (sort of like IMing) people assume that there’s nothing “to it.” Take my word that there is a very great deal “to it.”

I predict that, if you keep an open mind and learn Twitter gradually, there will come a day when you say to yourself: “I can’t believe I ever got along without it.”

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Phyllis Zimbler Miller (@ZimblerMiller on Twitter) has an M.B.A. from The Wharton School and is an Internet business consultant. If you liked this article, you’re going to love her free report on “The Top 3 Internet Marketing Elements” – download the report now from www.TeachMeInternetBusiness.com

The Brand Story Web Marketing Process

By Jerry Bader in Featured

If websites have one overarching goal it is to create confidence in whatever the website is promoting and who’s promoting it. It doesn’t matter if it’s a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication.

Communicate to the Subconscious Mind

Branding is often thought of as a marketing strategy reserved for major consumer product companies, but the fact is all businesses are brands that are either cultivated so they blossom, or let go-to-seed like a garden full of weeds.

Marketing neophytes often think of branding only in terms of some physical manifestation, like a logo, but a brand is the full complement of residual impressions resulting from all the experiences associated with a product, service or company. And today, the online experience is a vital venue for creating those experiences.

5 Reasons Why Most Internet Marketers Fail

By Titus Hoskins in Featured

When it comes to starting any endeavor, whether it be learning a new hobby or starting an online business, we all have to start at ground zero. We all have to start at the very beginning from the very same place. Granted, we each bring different skills and backgrounds into the mix, but for the most part we are all on equal footing at the starting line.

If this is the case, then we really have to ponder why is it only a choice few go on to succeed, while most people don’t. Just what are the reasons why most online marketers fail? This is the core question that has to be answered if you want to fully understand Internet marketing and how it works.

Web-Marketing Analysis Questionnaire

By Jerry Bader in Featured

Everyday I receive marketing reports loaded with statistics and numbers that have the appearance of relevance but in fact merely mask the true meaning of what’s important: human emotions, not rational reasoning, are the subconscious basis for most decisions.

Reliance on rational quantitative analysis leads people to ask the wrong questions, implement the wrong solutions, and produce disappointing results.

Your website presentation is how you tap into your audience’s subconscious desires. If the feature-benefit approach hasn’t yielded the results you want, perhaps it’s time to try something different, and that starts with asking the right questions.

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