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Make Designs on a Better Company Web Site

By Resource Nation in Featured

If your company’s Web site just isn’t cutting it these days, there are ways to improve its look, in turn, hopefully driving more business your way.

Business owners need to remember that their Web site is oftentimes the initial impression that potential customers acquire of the company.

In the event your company site is outdated, stale as it relates content, or difficult to surf, many visitors will leave after just a few seconds. The resulting impact is that you may have and will continue to lose out on revenue.

Upgrading the Company Site

In order to better position your site to attract more business, keep several factors in mind as you and your I.T. team or others look to improve:

1. Give the site a thorough review from top to bottom. Don’t be afraid to voice your opinion or take constructive criticism from others regarding the site. Remember, you and your employees are a team, so make this a group project;
2. Is your site positioned to take advantage of search engine rankings? The easier it is for customers and those interested in your products and services to find you, the better it is.
3. Is the site easy to navigate, with no broken links? Nothing turns off a visitor more than a site that is hard to maneuver on and doesn’t provide them with the details they came for in the first place;
4. Listen to your customers. If they’re providing feedback, take it in stride and see where you can accommodate them. Your customers are your most important item (along with your employees), so don’t turn a blind eye to them.
5. Lastly, in order to stand out from the competition, remember that your site’s appearance needs to be professional from start to finish. If it means spending some more money to upgrade the site, do it.

In the event your site does need some upgrading, it is actually not as costly as you may think. By upgrading your company’s site, you can add to your revenue and put together a steady customer base in a relatively quick manner.

When all is said and done, your site should be the envy of competitors, allowing you to stand out in your respective industry.

If you’re reluctant to upgrade your site, just think about what message that is sending to your customers in this technologically-driven world that we live in.

Perhaps they are not that important to you? Perhaps you’re not a visionary and you’re too reluctant to change with the times? Perhaps you’re not willing to invest the time and money into being a premier player in your industry?

If you can say that any of the above mentioned may describe your business, perhaps you won’t have to worry about being in business too much longer….

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Dave Thomas is an expert writer on items like business security systems and is based in San Diego, California. He writes extensively for an online resource that provides expert advice on surveillance systems purchasing decisions for small business owners and entrepreneurs at Resource Nation.

Landing Pages: What You Need to Explain to your Website Design Company

By Colette Mason in Featured

The definition of a landing page is simply “the first page that visitors hit on your site,” so it is not strictly a certain page but any page that a user “lands” on. All websites have landing pages, whether they like it or not,

even if it was not specifically designed as such.

Landing pages can have a substantial impact on your e-commerce website. A poorly-developed one can hasten its breakdown just as an effective landing page can drive traffic to your site, respond to calls to action and make

your business website a success.

One vital measure of the effectiveness of your website is the “bounce rate,” or the percentage of visitors who immediately leave your site without making any other click. The bounce rate is inversely proportional to the

effectiveness of the landing page. Basically, this means that a high bounce rate indicates that your landing page isn’t compelling enough for the visitor to pursue his interest or take some other action.

How to Protect Your Search Engine Rankings

By B Hopkins in Featured

If you have a web site that you have been maintaining and updating on a consistent basis for several years, chances are, you have acquired some decent traffic from the search engines. The thing that most webmasters don’t consider is that once they have that search engine traffic, it doesn’t mean it will stay forever. There are things that can happen with your web site that can cause it to drop out of the search engine rankings. So what is a web master to do in order to keep their search engine rankings?

Some very legitimate high quality sites are being hurt by some of the actions taken by the search engines to ban the spammy sites created by less than above-board webmasters. There are some things a webmaster can do to reduce their chances of their legitimate site being mistaken for a spam site.

1) Take care in who you are linking to on your website.

While it is good to have links that are helpful to your web visitors, you need to be careful who you are linking to. If you link to sites that are considered “bad neighborhoods”, you will certainly see a drop in your search engine results. This is because the search engines will assume that you are linking just to increase your search engine ranking. Avoid linking to sites and pages that are mostly a list of links. Many of these sites are somewhat spammy and also link to many other “questionable” sites. If you want to put your link in a link directory, go for high quality link directories, especially if these directories require a reciprocal link back to their site. Sometimes paying the few bucks they ask for to get listed could be worth it as it will filter out all of the spammers. The penalty hit is from an action on your part of linking to the bad neighborhood so you can control it by not linking to one in the first place. If you aren’t sure if the sites are in bad neighborhoods or not, you can easily check it out by using online tools that tell you if your website is linking to a bad neighborhood. Tools like bad-neighborhood.com give you detailed information about the websites you are linking to.

2) Make sure your keyword density isn’t too high

Your keyword density is also a factor that affects your search engine rankings. Search engines determine the relevance of your website to a particular subject by the use of keywords in your web page text. The higher the density of the keyword, the more relevant the web page for that keyword subject. However too high a keyword density, and the search engines will consider you trying to spam the search engines and will penalize your website for keyword stuffing, or keyword spamming. Content with a conversational tone or a natural editorial flavor can produce a premium keyword density and leave you with good quality content. The old rule of thumb is that your keyword should never appear in more than half of the sentences on the page. A better approach is to have your keyword not appear in more than 1/3 of the sentences, yet use synonyms and other related keywords on the page as well to add relevance. In total, you don’t want your keyword density to be above 3%. Tools like keyworddensity.com can give you a quick reference to web page keyword density.

There are some simple things you can do to keep your legitimate web site above board and not have it mistaken for a spam site so it doesn’t lose rank in the search engines. These 2 are some of the easiest and quickest things you can do to keep your website above board and ranking well in the search engines

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B. Hopkins is an Internet Business Strategist who creates Internet strategies that will generate revenue for your website. To find out more about how to get your website to make money for you, use these Web Training Programs to get you going quickly.

Improved Website Sales Conversion Is The Best Answer

By Bret Plummer in Featured

When I first started learning how to make money online, I read that “content is king.” Well, I am here to tell you that “content is not king.” It is an illusion (a mirage) that traps many online business owners in the quick sand of failure.

“Content for the sake of content” is pointless.

Now, don’t get me wrong here. Content is a good thing, so long as it will help deliver a potential customer to your sales page or the sales page of your advertisers. Any content that does not deliver a potential customer to a sales page is content that has not lived up to its true purpose, plain and simple.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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