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Web Video Content Considerations

By Jerry Bader in Featured

You’ve got this hot new product that you’re sure will take the market by storm, all you have to do is get the word out, and you know the best way to make the biggest, most memorable impact is with a knock-your-socks-off viral video campaign published on your website and repurposed on YouTube.

If for some reason you doubt the value of video or its increasing impact on commercial presentation, and you need some statistical evidence to satisfy your skepticism, consult Paul Verna’s article “Companies Throw Their Weight Behind Online Video”.

You know you’ll need to support the video with a public relations blitz, and you’re investigating companies like Viral Ad Network and AlphaBird for seeding your videos so that they go viral. But how (there’s always a but) do you present your product or service so that viewers won’t dismiss your video campaign as just another sales pitch from a company that’s claiming to sell the greatest thing since Ron Popeil’s spray-on hair. The answer is both simple and difficult: simple to understand but hard to execute, and for most small and medium enterprises even harder to accept.

Start At The Beginning

Once you’ve made the decision to use Web video as a means to promote your company you have to decide if this is a project you are going to take-on in-house or outsource to professionals. Decisions. Decisions. Producing an in-house video campaign would, of course, be the cheapest solution assuming you have all the hardware and software, plus the technical, production, and marketing communication expertise to complete the task. If you don’t have all these assets at your disposal you’ll probably need to hire someone to help produce what you need, assuming that is, you actually know what you need.

HyperRealism as a Motivating Factor in Web Video

By Jerry Bader in Featured

If there is one thing every Web business executive can agree on, it’s that websites need to motivate people to act. That action can be to place an order, send an email, pick-up the phone, or maybe just join a mailing list, but whatever the intended response, your website must cause a reaction. It’s a case of simple cause and effect.

The issue is one of successful communication. What you say and how you say it are what motivates people to connect with your company, the solution provider. Websites, blogs, social networking, and mobile sites are merely venues for communication. All the Facebook friends, Linkedin contacts, and search engine traffic in the world doesn’t mean a thing if you have nothing interesting, memorable, and persuasive to say to them.

Basic Techniques For Creating Quality Video For Your Website

By admin in Featured

Video has immediate impact and you don’t need to be an expert to create your own mini-movies. It is a very simple way to connect with, and market to, your customers and prospects.

There are a number of factors that affect how you are going to encode your video so you can publish it on the web. These include the efficiency of the encoder and, ultimately, how it looks to the end user. Two key factors play a significant role in the encoding process: source quality and frame motion, so let’s take a closer look at them.

1 Source Quality

Once you have pressed record on your camera, you have determined the source quality of your video. What you want to achieve is the best quality video possible so here are some basic guidelines to help you get great source video quality and achieve maximum quality in your final compressed video. Use a tripod to reduce camera movement.

You must get this right, because any camera movement means that the picture moves as well. This means that a high percentage of pixels in the video are changing from frame to frame. This results in worse quality at lower compression rates and although camcorders are fitted with an anti-shake device, the more you can do to keep your camera steady the better will be the result.

2 Use good lighting techniques.

Even with a tripod and a high-end camera you can still produce a low-quality image if there is not enough light. Low-light or light-gain filters produce video noise on the image; this is different for each frame of video and so it is more difficult for the codec (compressor/decompressor) to compress the file and give a good quality result.

Use the best camera possible. If you have a secure, steady, camera – and the lighting is right – you will get a reasonable result from even an inexpensive camera. BUT, it is best to have one that can capture your footage in digital format, and personally my business partner Neil Travers and I prefer using miniDV to capture our footage.

3 Starting out

When you start out you don’t always have access to professional equipment, like high end consumer camcorders, a tripod, and excellent lighting conditions. Do the best you can with what’s available and always remember: the higher the quality of your video source, and the less noise in that source, the lower the data rate required to render a good playback file. Whenever possible, always encode a file from its uncompressed form.

If you convert a pre-compressed digital video format into the FLV format, the previous encoder can introduce video noise. This can occur because the first compressor has already performed its encoding algorithm on the video and has already reduced its quality, frame size, and rate. Digital “effects” or noise can be added. This additional noise affects the FLV encoding process and may require a higher data rate to play back a good quality file.

4 Frame Motion

This is another important factor to consider in your encoding formula and refers to the percentage of the pixels that change from one frame to another. There are a variety of things that can affect this, from people or objects moving, camera effects or even post-production effects.

So watch out for the following points as they can all have an impact on frame motion:

• Moving objects includs people and things you may not consider like traffic or the wind moving he leaves of a tree.
• You can get nearly 100% pixel change from frame to frame from camera effects like panning, zooming, and having a hand-held result in almost There is also a high percentage of pixel changes from frame to frame when you use postproduction effects like dissolves, fades, wipes, or complex video effects. Clips with a lot of motion in them mean the encoder has more information to compress than with static clips like one person talking to camera.
• An interview or conversation with two people works best if it is fairly static, like our own ‘kitchencasts’ where we are seated at a table while talking.
• Encoding works by the video codec using a method of dropping frames and then encoding a series of fully uncompressed frames. These are called key frames and are used to calculate and “rebuild” the missing frames during playback.

So I hope you can see that video is a great tool to use in your marketing, and it can be simple and cost effective. Just take your time, experiment, and enjoy yourself.

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Neil Stafford – The Internet Marketing Reviewi s is the UK’s longest running PRINTED Internet Marketing Newsletter. ‘Test drive’ it for FREE – Visit this special web page for more information: Internet Marketing Review Newsletter

Your Website’s Missing Ingredient

By Jerry Bader in Featured

“My mechanic told me, ‘He couldn’t repair my brakes, so he made my horn louder.’” – Comedian, Steven Wright

We all want our websites to be more effective, and if you’re like most business people you are constantly searching the Web for anything that will help. What you find is a cabal of experts armed with statistics, analysis, charts and graphs all pointing to how they can get you high-up on the search engines and drive more traffic to your site. The problem is that like Steven Wright’s mechanic these guys are adjusting your horn when it’s your brakes that need fixing.

There is little point in attracting more visitors to your site if your site has little of interest to say. Even if your site is jammed packed with useful products, services and solutions if it doesn’t connect with your audience, they will never invest the time necessary for you to make your case.

Add Video To Your Web Site: The Number 1 Reason

By Michael A Jones in Featured

Why add video to your web site? To make more money! That’s of course assuming your web site is there to promote your products and services. How can adding video to your web site make you more money? Consider these facts about the way the brain works.

In the 1970′s groundbreaking research was done resulting in a much greater understanding of how the brain functions. The work of a Bulgarian scientist called Georgi Lozanov in the 1960′s laid the foundation for what the West would later call accelerated learning. Various dominant learning modalities were categorized which included audial, visual, and kinesthetic. Although our brains absorb information from all our senses, it was discovered that every individual has a preferred learning modality. Identify it and you can learn must faster.

But now, here is a critical statistic. It was also discovered through many tests that a majority of people like to learn visually. They like to see things as they absorb information. Some studies even put the figure as high as 65% of the population who absorb and recall information best by seeing.

Now can you see where this fits in when we talk of why you should add video to your web site? Pictures can make a huge difference in the way your message comes across. You can state something but when you show a picture of it, well, the effect is immediate.

In the late 1870′s experiments were done with moving pictures. Using 24 cameras, an English photographer by the name of Eadweard Muybridge, photographed a horse in fast motion. The series of photographs settled a debate of the day as to whether all four hooves leave the ground when a horse is running. The resulting ‘movie’ proved conclusively that they do.

From those humble beginnings, motion pictures developed to what they are today. Who can argue that motion pictures have not had an incredibly substantial impact on the 20th and 21st centuries, not only in the arts, but also in technology and politics.

This presents an amazing opportunity for the modern day marketer. Add video to your web site and you capitalize on this highly successful modern medium to get your message across. A large number of people think in pictures. So if you have a video presentation highlighting aspects of your products and services, think of how your sales conversion rates can increase.

Also, when you add video to your web site, you keep visitors there longer. Isn’t that another key aim of any webmaster? Using a tool like Google Analytics, you can measure the average time spent on your web site or on your web page. The longer a visitor stays on your site the greater the chance they will take action, either by browsing further on your site, or clicking on the link that will lead to the action you want.

As an experiment, why not add a video to your web site on one page, and then make a copy of that page without the video. Then do a split test and track the visitor behavior over a period of days or weeks. You may be astonished at the results.

Here’s another idea. In addition to adding video to your web site, why not add video to your blog or ebay auction? You may see your sales or signups soar as a result.

So to boil it all down, why add video to your web site? To make money. Why keep spending out trying to get more traffic when you can increase the sales conversion ratio of the traffic you already receive. Make your web site ‘sticky’ by adding video so your visitors will not just click away but engage and actually stay a while. The longer they stay the better for you.

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Thankfully, now, adding video to your web site couldn’t be easier. It’s as simple as 1-2-3. Learn how by, you guessed it, watching a 3 minute video. Click here: Add Video To Your Web Site

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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