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SiteProNews Blogs

• Editor's Corner
• Darren Dunner
• Jerry Bader
• John Sylvester
• Kalena Jordan
• Mel Strocen
• Titus Hoskins

Is Facebook Over for Business?

By Jerry Bader in Featured

Has Facebook shot its business bolt? Facebook was always just an IPO play that exploded on the scene with such force that business felt it just had to get on board, but maybe business leaders with their myopic perspective have just been conned by the biggest marketing boondoggle of all time. Sure the marketing carpetbaggers have helped promote the FB scene to unsuspecting business neophytes in the naïve hope of them catching the marketing brass ring, but the FB party as far as business is concerned may just be winding down.

Online Media Daily’s “Around the Net’ tells us that ‘Inside Facebook’ is reporting lower monthly growth rates. It also reports that FB lost 6 million users in May. Perhaps it’s a blip but ‘Business Insider’ comments, “…big drops in the countries where Facebook first became popular can’t be good news… It suggests that there is a saturation point where people begin to burn out on the service.”

Perhaps it’s time to take a sober second look and get back to basics before FB completely takes over your marketing efforts to the detriment of your brand and the dilution of your Web marketing presence.

Jerry Bader
MRPwebmedia
Tel: (905) 764-1246
info@mrpwebmedia.com

http://www.mrpwebmedia.com

http://www.136words.com

http://www.sonicpersonality.com

http://www.cacheclosed.com

Television Advertising For Every Business?

By Jerry Bader in Featured

Google’s TV Ad deal with Dish Network may have opened the door to advertisers that may have thought television was beyond their budgets. Late night TV placement has generally been fairly reasonable for accessing local markets but now Google brings major hits like “Mad Men,” “Real Housewives,” and “Rubicon” into play. Read David Goetzi’s post in MediaDailyNews, ‘Google TV Ads Pay Off For Summer Hits’ at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132747&nid=117019.

Traditionally television advertisements are expensive to produce and even more expensive to run, but with new technologies and smaller boutique video firms, production costs have dropped substantially. It remains to be seen if Google’s auction system actually brings the cost down or if prices will quickly escalate beyond the reach of non-traditional TV advertisers.

To my mind television networks better get their acts together and get their heads out of the clouds if they want to stall the inevitable migration of audiences to YouTube video programming on large screen TVs attached to a Play Station-like device and Internet connection. So why aren’t more businesses having branded entertainment content programming created to promote their businesses? The TV Networks with their desire to save money with cheap Reality TV programming packed with product placement has opened the door to the acceptance of Web-based content. All business has to do is get over their old fashion ideas of what advertising is, and get into a more audience-friendly creative content mindset.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

What’s Wrong With Web Advertising

By Jerry Bader in Featured

Two interesting articles crossed my desk this morning, articles that everyone interested in getting the most out of their marketing should read. The first was published in Media Post’s Media Creativity written by Ari Rosenberg, called “The Problem With Online Ad Creative No One Wants To Hear.” Rosenberg states “The Web is overwhelmingly experienced in silence…” a problem we’ve been talking about for years. I would add that the problem is not just a silent Web, it’s a Web where audio is miss used and abused by advertisers who don’t understand how to use sound design and music to motivate audience action. You can read the article at http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=132001&lfe=1.

The second item that should appeal to all those who pray to the god of media measurement; Abe Sauer writes “Media Too Quick To Label Old Spice Man a Failure.” Read the article in brandchannel at http://www.brandchannel.com/home/post/2010/07/23/Media-Quick-To-Label-OLd-Spice-A-Failure.aspx. In a nutshell the article uses the now famous Old Spice campaign to explain what we all know but just can’t accept and that is, there are “lies, damned lies, and statistics.”

So think twice the next time your video producer tells you he’s going to just slap on some royalty free music instead of creating a signature soundscape, or when you make a marketing campaign decision based on statistics and analytics that you really don’t fully understand.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

How Can I Get Repeat Web Traffic?

By John Beaumont in Featured

If you have received some visitors to your website how do you get them to return?

So you have received some visitors to your brand new website but how do you get them to return?

Firstly you should always offer additional value. What do I mean by additional value? One example would be to place links to affiliate and partner sites and request that they do the same for you. If their products are related to your particular industry but not in direct competition with yours then why not advertise their books/videos? With most you should be able to earn some commission and also get repeat traffic.

Allow customers to “opt in” for special discounts/offers. Perhaps offer a regular newsletter?

Besides adding a link to your primary page asking your visitor to “book mark” or “add to favorites” also add a link asking them to recommend to a friend. It would also be advisable to include a pre-written title such as “I’m sure that this will interest you” just by clicking on it.

An “Our Policy” page clearly defining your business ethics and principles must be included. This will include a privacy policy so that clients feel secure when visiting your site.

Ensure that you site is branded using consistent logos, colors etc so that visitors always know they are on your site. However this doesn’t mean that you neglect to update the pages of your website on a frequent basis as you don’t want to create a stale image but rather an interesting exciting up to the minute site. This will help you get the repeat traffic.

A FAQ page should be created which addresses most of the doubts that you feel your potential client might have and this can be used to also clarify your product/company further.

It is also important that the potential customer can find their way back to your site in the event that they lose the book mark by ensuring that each page has appropriate keywords and titles.

Finally but perhaps most important of all never, never spam any client who has opted in for newsletters with unsolicited emails. Always allow them the option to “opt out” of the mailings and ensure that you honor this request. If they like your products they may come back but they are very unlikely to do so if their email box is flooded with information they no longer wish to receive. Don’t forget you are after repeat traffic

So take care when setting up your website and when done properly you should gain a regular enthusiastic client base who will continue to return to your site on a regular basis. Brilliant! You now have repeat traffic.

To your success!

John Beaumont Internet Marketer

12 Methods to Improve Website Return on Investment (ROI) Using SEO and Other Strategies

By Nashat Mostafa in Featured

Return On Investment (ROI) is the relationship between the total amount you spend and the total amount you earn from a certain internet marketing campaign.

If you are doing any online marketing campaign, then Return On Investment (ROI) is the most important measurement to estimate your success and the one metric that you must work hard on to improve over time.

Generally speaking, Return On Investment (ROI) is a performance measurement used to evaluate the efficiency of an investment and to compare the efficiency of one investment to the other or over a certain period of time.

Return on investment is a very popular metric due to its versatility and simplicity. That is, if an investment does not have a reasonable positive ROI, or if there are other opportunities with a higher ROI, then this investment should not be done. Return On Investment (ROI) is the final measurement of success for any advertising campaign.

The Importance Of Creating Resistance In Your Copy

By Bill Platt in Featured

“Creating Resistance in Your Copy” is an idea that is alien to most online marketers. After all, online marketers want to believe that everyone should buy their products and services, because the more people buying what is being sold, the more money the marketer will inevitably earn.

Alien Marketing Concept

This concept is so alien that most Internet marketers who see this article will react as if they are “deer in the headlights”. If you are looking at this article with a blank stare – completely bewildered about my suggestion – then you are likely one of many, who are reacting the same way.

Newsletter Publishers: The Redheaded Step Children Of Internet Marketing

By Bill Platt in Featured

People who publish online newsletters, often referred to as “ezines”, have always played an important role in the growth of the Internet economy. In fact, if you listen to any of the Internet gurus, they are going to tell you time and again that the most important thing you can do towards the success of your online business is to build a list.

I think Titus Hoskins said it best when he said, “It is a well known fact that the key to successful online marketing comes from building a well targeted and responsive opt-in email list. This is mainly because your online marketing success comes from building relationships with a large subscriber base.

Tips for Getting the Best Website Design for Your Money

By Kevin Kielty in Featured

Eventually every small-business owner realizes that they will need a website for their business, but figuring out where to start can be a challenge. Just understanding the technical lingo and all the options can be confusing, but with the right preparation you can have an impressive and easy to maintain website for your small business in no time.

Check The Competition

The first place to start on your website project is to look at some competitor websites in your industry. You will want to know what your potential customers will comparing you to. You will also want to find out what the standard is for your industry in terms of the number of pages, the type of information and the general look and feel. If for example, your competitors have large sites and many interactive features then you will want your site be comparable, but if your competitors have small simple sites, then you know that you won’t need lots of bells and whistles.

Prepare Your Information

Before you meet with your web designer, gather some examples of competitor websites that you like. List what it is that you like and dislike about those sites. If you have any pamphlets or brochures for your business, have those ready for your designer as well. Choose some colors or have an idea of some color schemes that you like and if you have won any professional awards or have any important professional affiliations, put that information together because you will probably want to feature that on your website.

Do You Need A Content Management System?

One important decision that you need to make about your website is whether or not you are going to need a content management system. Content management systems are typically used on larger sites, to control text, video, pictures etc. A content management system allows you to easily change and update the information on your site. This is useful for a website on which, for example staff photos and bios are added often or a newsletter archive is maintained.

If you anticipate making many changes on your website, a content management system can save you time and money. With a content management system, the owner of the site can make the changes as needed, without having to wait for a web designer or webmaster to make the changes for them. This can be a very important feature because it allows you to keep your website current at all times so you’re making the best possible presentation to your customer. It can save you money because you will not have to pay your web designer to make the updates for you.

Typically, a website that is more than 15 pages would be a good candidate for a content management system. The more information you have on your website the greater the chances are that you are going to need to keep that information updated. If your website is less than 15 pages, you probably will not need a content management system.

WordPress As A Content Management System For Small Business

WordPress is popular as a content management system for small businesses for several reasons. One it is that it is relatively easy to use. You do not need to be versed in HTML or any other programming language to handle WordPress. There are also many training videos and materials available on the Internet and also a number of plug-ins so that you can customize the software for your needs. WordPress is also useful for blogging which can help to keep your website information up to date. If you would like to show up higher in the search results, then WordPress is a good choice for that as well. Google has stated that WordPress is one of the easiest systems to crawl so it can help you come up higher in the search engine results.

When you begin planning for your small business web site, start by checking competitor websites in your industry. This will give you an idea of approximately how many pages you will need as well as what type of features you will want on your site. Your goal will be to have your website look as good as, or better than your competitor’s.

By planning ahead and knowing what your potential customers will be comparing you with, deciding how large you want your site to be, and what type of features you will need, you will be equipped to get the best possible website for your small business.

About The Author:

Kevin Kielty writes for Internet Marketing Advantage in Raleigh. Web design is his area of expertise. Internet Marketing Advantage specializes in Raleigh website design at: http://www.raleighseocompany.net/