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By Scott Harvey in Featured

googleplacesIf you want better search engine results (and more clicks, and more business), and you haven’t paid attention to “Google Places,” you need to do so right away.


Why You Need to Claim Your Spot on Google Places

  • Google has stated that one out of five searches on Google is related to location. That translates to 2.6 billion “local” searches a month, and that number is increasing 50% per year. (Yes, that’s “Billion”-with a “B.”)

  • If you’re a family law or divorce attorney in Irvine, CA for example, you want to show up when someone does a Google search for “divorce attorney orange county,” or some variant of that – which happened over 56,000 times last month. Maybe your niche or location can’t boast that kind of volume, but when you get your Places page set up and positioned correctly, it can still have a dramatic effect.

  • A good Google Places listing can provide a valuable bump in your search engine ranking and in your ability to reach and interact with prospects and customers. You can even post real-time updates to your Places page to promote a sale or seminar or other event, put up a coupon, or communicate anything else.

  • Google Places has become so important that it has become a marketing niche all on its own, with “local marketing SEO” consultants that do nothing but help businesses use it properly.

By Cathy Goodwin in Featured

marketing3Is your website a hard-working marketing partner? Business owners often express surprise when I ask this question. Sometimes they say, “Who cares? I just need a brochure site. My clients come strictly from referrals.”

That statement may have made sense in the 1990s. Today your clients will respond differently. We’re finding that even professionals who work personally with their clients – massage therapists, therapists, dentists – are growing their businesses from the Internet.

The truth is…

Reason #1: Clients choose resources based on your online presence.

A word of mouth referral will be an excellent start. But even when you get a referral from a good friend, don’t you find yourself looking online?

Let’s say your CPA refers you to a real estate lawyer. Before you place a call, you might want to know, “What type of services does he offer? Does he practice in the area where I’m having a problem?”

You probably also want to know, “Will she ‘get’ what I’m about? Will she listen non-judgmentally and become my advocate?”

Any professional website needs to anticipate questions like these and have answers prepared.

Reason #2: You gain several hours a week to do what you enjoy.

As you get successful, you get busier. You still need to maintain a pipeline because your current clients won’t last forever. But you don’t want to invest in marketing actions that drain your energy or bring little return on investment.

When your website does more of the work, you get more time in your life. That’s why a brochure website often is not the answer.

Sales people know they have to qualify their clients. That means they greet each prospect with the question, “Will this person be likely to buy? Can they afford what I offer?” When you buy a car, your sales rep will ask these kinds of questions before investing time on a test drive. You’ll probably need to ask similar questions a lot more tactfully.

– You get to spend less time on the phone with those “free” get-acquainted calls. One of my clients said, “I used to drive around to meet all my prospects in person before they would hire me. After you worked with me to revise my website, I spend less time with get-acquainted calls. My clients feel they know me already.”

– You get to manage expectations. You can say clearly, “I work exclusively with solo-preneurs. I do not work with companies that have employees.” You can announce your requirements for scheduling and appointment cancellations. Clients who feel uncomfortable with these policies usually won’t bother to call.

Reason #3: You create relationships that last a business lifetime.

These days your website needs to reach out to prospects and build relationships over time. Some professionals send ezines – electronic newsletters – to stay in touch with prospects. Regular mailings will keep your name top of mind with your prospects. These days you can build relationships through social media. Most commonly you will need to work with Facebook, Twitter and LinkedIn.

However, your relationship ultimately grows from your website. The goal of your newsletters and social media is to bring prospects to certain places on your website where you demonstrate your expertise.

I’ve found that people sometimes hire me after they’ve been on my list for years. For example one client bought a low-end product, then took one of my workshops and ultimately hired me as a business coach. True, some people hire me right after they visit my site, but you can’t plan for those impulse buys. It’s the relationships that ultimately drive your growth.

-
Cathy Goodwin, Ph.D., is an online copywriter with a mission to simplify marketing for service professionals. Your next website makeover can be smooth and hassle-free…and it’s easier than you think. Start by downloading this FREE simple checklist: www.copywritingWithCathy.comm

By Paul Summers in Featured

YouTubeAnyone with knowledge of Internet marketing will be aware the vital part driving (targeted) traffic to your website plays. In the traditional sense, if you have a shop selling the finest goods on the market, but it’s hidden away in some back street, the likelihood is that potential customers will not stumble upon it. The same goes online.

If your website is sitting there, but no one knows about it, your chances of sales are pretty slim. There are ways to drive free traffic to your site. Article marketing may be the best known, but another major part of any search engine marketing strategy simply must include YouTube.

Now, we all know YouTube for the variety of entertainment clips and short films available. But there are numerous instructional videos also, that can teach you anything from how to take a great photograph, to how to potty train your hamster! The shrewd Internet marketer can quite easily use YouTube’s services to promote their own products or, if working as an Affiliate, those of a vendor. Here’s how to use YouTube as an important tool in your search engine marketing strategy.

* Create a short informational or promotional video, related to your product. The ideal length is around 60 seconds, but this can vary, depending on the content you want to include. Making a video sounds difficult to a newcomer, but is actually very easy. Most modern PC’s include the application Windows Movie Maker, or equivalent.

It is quick and simple to use, and you just drag and drop your images into the timeline space at the bottom

* You can add narration, just by connecting a microphone (or use your PC’s in built microphone). It pays to write a script to read to, unless you are just following text you have put into the video

* Alternatively, you can just use text, where appropriate. As you drag your images into the timeline, you can choose the text option to insert this before, after, or on the selected image clip

* If you are not narrating, it’s best to add a simple accompanying audio track. Don’t make this too distracting, but a pleasant experience for the listener. Some soft jazz or classical music normally does the trick. Be careful – you can’t just copy music straight from your mp3, because of copyright laws, YouTube will just reject it. You can, however, obtain short royalty-free music on line, from companies such as Sound Dogs, for just a few dollars

* Once you’re happy with the video, you “publish” it onto your computer, ready for upload to YouTube.

You will need to set up an account with YouTube (it’s free) before you can upload your video. If possible, your account name should include a keyword associated with your niche.

For example, using the Hamster example above, your account name might be “HamsterPottyTraining” or similar. An email address will also be needed. Yahoo works well for this, and again try to use your keyword as your account id.

One YouTube video won’t have a major impact, but repeat the process over and over again, with new videos, including links to your website, or related promotional articles, and you should soon see an upsurge in traffic. Utilizing YouTube in your search engine marketing strategy works very well indeed.

Discover how you can learn and apply a successful search engine marketing strategy, by checking out www.summersonlinesolutions.com. Here you will find amazing FREE Internet Marketing Training that takes you step by step through a complete and easy money making process that you can implement from home.

By David Cunningham in Featured

A potential customer has just opened up your web site. They see a fancy introduction that grabs their attention. The little video sparks a laugh, and they stay on your site to find out more about your business. After getting through all the fancy animations, he or she is greeted with a beautifully-crafted home page with killer copy that keeps them reading all the way to the end. After the novelty of the menu animations and the gorgeous background wears off, your customer sits – thinking.

He or she has no idea what to do next.

They could click on the “About Us” page to learn more about your company. They could visit your blog and see the latest news and opinions from you. They could look at your portfolio or list of services. The web site design looks great and has some great catch phrases, but the marketing message is getting lost and the visitors don’t know what to do next. Now what?

The problem: no call to action. You led your customer to the water, but you did not tell him to drink. No matter how much you lead a customer, you have to make it very clear to them what they need to do next.

The following is a list of things you can do on your web site immediately to improve the conversion rate on your web site:

Make it simple. If you want the business, tell them to give you their contact information or tell them with a graphic to buy your service.

Make it valuable. Offer a free gift or consultation just for contacting you.

Make it clear. At the end of every page content, you should include a simple statement.. Call Us Today For More Information – 555-1212. This tells people they can call you immediately for more information. Calls to action are one of the most important aspects of marketing and really need to be incorporated on every single page of your web site, not just the contact page.

One simple call to action that no one really takes advantage of is your contact phone number. For whatever reason, web designers started created web sites with a phone number only listed on the contact page with a link at the bottom of the web site in extremely small font type.
Some corporate web sites don’t even list their phone number at all. When you consider how many people call companies for more information about their products and services, the fact that they don’t have a phone number blows my mind.

Statistics show that people read web sites from top to bottom left to right. The best place to put a call to action? The top left of your web site. Very few companies put their phone number in the most effective place on the web site.. the top left. If it’s not there, the next best place is the top right. Your phone number should be on every page of your web site listed very visibly.

One of the most common features of a web site is a contact form. This also happens to be one of the main standard calls to action. On the contact page of every web site, there should be a form people can fill out to get more information about your product or service. In our experience, companies that have a form located on the homepage see a lot of response from that page as well as the contact page.

Without the call to action, your customer is lost, and so is your sale. You need to find a professional web design company to discuss your corporate web design and ensure that your customer will know what to do when they visit your site.

Corporate web design requires a web design agency that understands the importance of maintaining a company’s brand, creating a marketing message that will convert visitors to sales and includes software applications that will help the company to streamline their business practices. Stark Logic specializes in corporate web site design and marketing. Visit www.intrikit.com for more information.

By Steve Shaw in Featured

One of the interesting options you have when you start submitting articles is the author name under which your articles will appear. You have two options when choosing an author name:

1) You can use your real name. Using your real name is has several advantages:

*It allows you to become known as an expert in your field. Why is it beneficial to become known as an expert in your field? The more confidence a person has in your knowledge and ability, the more likely they will be to:

=> use your services

=> buy the products that you recommend

=> recommend you to their friends

If you would like to build a reputation as an expert, then use your real name. Being regarded as an expert can carry the benefit of increasing sales and referrals.

*Using your real name conveys authenticity, which promotes feelings of trust. On the internet, it is very easy to hide behind a mask, to say you are one thing when you are really another. Sometimes people will come to your article with a wall already up, wondering, “Why should I trust this person?”

If you can show that you are real, that you are not hiding anything, that you are a legitimate person who truly has great information to offer, that goes a long way toward building trust with a potential customer.

Obviously your decision whether or not to use an alias depends on your purpose in submitting articles. I would advise that you should use your real name if you have no good reason for changing it.

2) What would be some reasons for using pen names?

  • You have a very common name and you want to be more memorable.
  • Because of your subject matter, you think your articles would have more authority if they sounded like they were written by someone of the opposite sex.
  • Perhaps you are marketing different websites on different topics and want to differentiate your writings on each topic by using a different name.
  • Maybe your real name is the same as a well known person in your field. In that case, you might want to make your name appear different (or use an alias) to avoid confusion.
  • Or perhaps you have a very good reason for wanting to keep your real identity a secret.

In any case, when you’re submitting articles for article marketing it is acceptable to use a pen name if you like. If you do use an alias, here are 5 guidelines to help you come up with a good one:

  1. Even if the name you’re using is not your own, it is beneficial to make your name sound like a real name.
  2. Your pen name should have a first and last name, just like a real person’s name would.
  3. Steer clear of obviously fake names that play off of your topic. For example, if you’re submitting articles about car racing, don’t call yourself “Mr. Hotrod”. Using a silly made up name makes it hard for readers to take you seriously.
  4. Keep your business name out of your pen name. For example, if your business name is Ocean Breeze Realty, don’t make your alias “Ocean Breeze”. Not only is that not very subtle, but it may get your article rejected for being promotional. (Yes, even an author name can be considered sales oriented).
  5. Don’t try to use your URL as your author name. Sounds obvious, but some people try that!

If you’re using a pen name, your best bet is to keep it real (or real sounding). Use a first and last name that sounds like something a real person would have. If you don’t have a good reason to use an alias, just use your real name.

For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report. Steve Shaw is an article marketing expert and founder of the popular article submission service http://www.submityourarticle.com used by thousands of business owners.

By Dave Talbot in Featured

This might seem like a bit of a strange question but what should you be tracking as the measure of success for your SEO campaign? The success of a well executed SEO campaign can and often should be down to much wider considerations than the performance of a single or small basket of initial keywords in the search engine rankings. Typically though this is what some business owners tend to focus on and by perceived market demand what some SEO companies will lead the business owner to measure as the success metric.

The reality though is the success criteria will vary depending on each individual business and the aim of the site but without an initial consult with the site owner or business marketing manager this important metric is often overlooked.

For example an informational or charitable site may only want an increase in exposure, the same could apply to a promotional site also. But an e-commerce site may need to see both tangible and non tangible results.

A tangible result in most cases could be a seen or measured return on investment from the SEO campaign by the generation of increased sales activity of either the target product and/or associated products, and non tangible success factors could be an increased public awareness of the business or brand awareness, and additionally lead generation from client capture that could lead to future sales and/or customer referrals.

In reality whilst the success of a campaign can come down to the increased ranking of a particular single target keyword or phrase resulting in increased visitor numbers or increased sales additionally, a successful campaign will also increase the site authority in the search engines as well.

Site authority can be gained from a short term campaign but in reality is often the result of a longer sustained and well planned campaign that not only targets a small keyword basket but also a diverse one.

Typically reporting only measures targeted keyword/phrase results but often a sites biggest boost in performance comes when it starts to develop authority.

So how do you know when your site is getting authority?

Simple, not only will your site rank for primary keywords but you will also start to rank for a whole bunch of keywords and keyword combinations especially if you have good on page optimisation or have had optimised copy written for you.

In addition to this you will also notice when checking your stats that search engines will send you traffic for phrases you have not even promoted and ultimately for phrases that may not even be on the page.

What happens here is the search engines surmise from your link popularity and on page factors that your site will most probably the site (or one of the sites ) most likely to provide the searcher with the answer they are looking for.

Some typical factors that help site authority are the quality, diversity and spread of the links to your site (not only the front page), new discovered link activity, new relevant pages on your site, on page optimisation and internal linking as well as a few other factors.

So in summary not only track your initial targeted keywords carefully to ensure the results are consistent with your success criteria, but also pay close attention to other keyword traffic that the search engines send you. If the search terms are profitable then develop additional optimised content and pages to grow your site organically and further develop your sites authority.

Author: Dave Talbot: Correct search engine optimisation and search engine marketing are vital ingredients for any websites success in todays online world. Without them most websites will simply not be found and as a result will never be successful visit =>> SEO Southampton for information on effective website marketing strategies

By James Trent in Featured

Why market your site

This is an era of products galore. Each product and producer is trying to outdo the other. Marketing costs are turning out to be more than production costs as marketing has an ability to take products and services to a new high, or bite the dust. Without marketing, a product is as good as non-existing. At the same time, clients and consumers do not have enough time to go around looking for everything that is offered. Clients want it all on their fingertips. Keeping this in mind, internet or online marketing has quickly come to the rescue. It bridges the gap between your service or product and client or consumer.

Having your own website has become an important marketing tool. Almost all products and services have their own presence on the internet in the form of a website. However, there are numerous websites trying to affect the decisions of clients. So, website marketing has become an important and integral part of every business’s marketing strategy. Let’s understand the five most important steps to website marketing.

Understand client requirements

Understanding what your clients are looking for is the key to effective website marketing. Amidst a plethora of websites on the same subject, a client will most likely stick to the sites that are focused on her unique requirements and give her exactly what she’s looking for; e.g. if a client is looking for a website on alternative medicine; the website must focus solely on the various alternative medicines and not generalize on all types.

Get the right design and content

The rightly designed website will catch and hold more eyeballs. Your design should not only have right aesthetic appeal but also facilitate easy navigation. To many flashes, to bright colors running at the same time, plus disturbing pop-ups are sure fire turn offs. Clusters of information placed on the homepage may dumbfound the visitor. At the same time, too little info will dampen her. Your site should strike the right balance of information and placement.

Once you’re done with the designing part of your website, comes another important part, content. Your content should always be current, crisp and clear. It should convey exact information without being verbose. It should be logical, smooth, and flowing. The language should be set keeping the client in mind. The quality of your content should reflect a professional attitude.

Make it user friendly

Once on your website, the client should get important information like variety of products, possibly with their images, price ranges and product availability. Your website should facilitate ordering products online with great ease. It should also give requisite information like contact numbers of the home office or representatives, firm’s location, previous track record and after the sale service.

As customer choices and preferences are always distinct and all of them cannot be addressed on the site; provide for direct contact with your customer service department in order to answer their queries. In case of an email, a prompt reply must be assured.

Blow your trumpet

Once you are done with your website, it is high time to get on the rooftop and tell people that you’ve arrived! What’s the use of a wonderfully designed, beautiful looking site that few know about or catches hardly any eyeballs? Avail other mediums of advertising viz. seminars, articles, television, newspapers,ect… to widen your client base and reach every possible client. Get press releases distributed. A good advertising campaign is essential to attract initial traffic to your site.

Utilize the internet to its fullest. Begin blogging about your site and products/services. Forward links to as many other websites as possible. Get links on social networking websites. In simple terms, talk, talk and talk more about your site.

Action backup

The types of services and products that you offer on your website must be put into action by an efficient team. Your client must feel she is getting a good value for her money, and also her time spent. This will assist to establish a reputation for your business and create your brand image. Website marketing will only be effective if and when your promises are fulfilled in reality.

And yes! Do not rest on your laurels. Continue updating your website with any new developments and also, continue to support it with on going action.

Before you begin your first steps in website marketing and dive head first into a nightmare of potential failure, you might want to look into what it’s actually going to take to be successful in marketing your own website. Visit James Trent’s website now and learn the key steps to unlimited success.http://thesevenfigurepro.com

By Steve Shaw in Featured

I know that it can be mentally taxing to try to come up with new ideas for articles. After a while you may feel like you’ve written about every aspect of your subject that you possibly can.

Here’s some good news–you don’t always need to come up with new writing ideas. Sometimes all you need to do is look at your previous articles and go more in depth.

Your Homework:

  • Look at your last 5 articles.
  • In each article, search for at least one point that you covered that you could cover more in depth in a new article. No matter what your article was about, you should be able to dig a little deeper on every major point you make in your articles. You may even find some minor points that could use elaboration.

I’d like to give you an example:

I recently wrote an article outlining several ways to get out of a writing slump. As I was writing that article, I came up with about 7 or so ideas for getting your brain out of a creative rut with your articles, including some article template ideas and some writing productivity techniques.

I submitted the article, and then thought– Each of those ideas for getting out of a writing slump needs to be elaborated on and explained further. I can do a new article for each idea.

And so I did–so far I’ve bounced 4 or 5 articles off of that first article, and I have even more ideas that I’ve gotten from that first article that I haven’t written about yet.

This approach tends to work better for articles that are jam packed with information and/or those that take a broad, aerial view of the topic, but it can also work with articles that are a close up view of one specific topic.

For example, I’ve written many articles on how to create an effective resource box, and from that one very laser beamed topic I have branched off articles on extremely specific elements of that already specific topic.

I assure you, no matter what your article is about, you can write about it more in depth in a new article.

Alternative Homework for Blog Owners:

Look at your recent blog posts–are there any insightful comments that are worthy of being addressed more in depth in an article?

I get ideas all the time from comments on my blog. Or look at your blog comment replies–do you find yourself writing an in depth reply to anyone’s question about your post? That is often a good indication of a related topic that could use some more detailed attention.

Conclusion:

A trick to writing fresh content on a consistent basis month in and month out is to learn to look at your topic from all angles and all levels.

This is beneficial for your readers, because you are creating a library of information that covers your topic inside and out. This is also beneficial SEO-wise, because you are systematically creating a collection of resources that covers your subject backwards and forwards. This creates a greater chance of your article turning up for searches on every aspect of your niche.

Last but not least–learning to cover your topic from all angles and all levels of depth is beneficial for YOU, because it forces you to establish your expertise in your field. If you are not already an expert in your field when you start writing articles, you surely will be after a year of consistently writing articles on every conceivable angle of your topic each month.

For more info on how you can use article marketing to reach thousands of potential prospects for your website, go now to http://www.submityourarticle.com/report Steve Shaw is an article marketing expert and founder of the popular article submission service used by thousands of business owners.

By Steve Shaw in Featured

Do you ever dread sitting down to write because you’re just not sure what to write about?

When you’re doing article marketing, you need to create a steady flow of articles. You may be just getting started and haven’t gotten into a writing groove yet. Or maybe you’ve written tons of articles and are feeling like you’ve written about your topic in every way you possibly can.

I assure you–you have more creative writing ideas in you. You just need a little help in looking at your topic in a new way to come up with new writing ideas.

Use these 15 article ideas to start your next brainstorming session:

  1. Use a keyword suggestion tool such as WordTracker to look up searches that people are doing related to your topic. When you find a search term that is popular for your topic, then write an article to satisfy that term.
  2. Take a look at your website stats and see what people have been typing into search engines to reach your site. Write articles to satisfy those searches.
  3. Forums: Look at popular forums in our niche and see what topics are hot. Pick out some questions that people are asking that you think your target market might also be wondering, and then write an article that answers that question.
  4. Blogs: Start following some popular blogs in your niche, and see what topics strike a nerve with the readers. You can usually tell what topics are hot by how many comments the post has. Sometimes just looking at the comments on a topic is enough to spark ideas for new articles.
  5. Newsletters: Subscribe to newsletters in your niche and see what catches your eye. Use a compelling newsletter topic as a jump start for your next article.
  6. Google Alerts: Create Google Alerts for each of your keywords and see what other folks are writing about your topic. The idea is to just catch an idea–you can cover the same or similar topic in a new way, with a new perspective, and with different information.
  7. Solicit questions. If you have a blog or a newsletter list, ask your readers if they have any questions for you. Take the best questions and write articles that provide answers.
  8. How To articles. What can you teach your readers? Think of a specific lesson, technique, or skill that your target market needs to know in order to succeed in your niche, and then walk them step-by-step through how to do it. Numbering each step helps readers follow your instructions more easily.
  9. Top Tips articles, or any list article. All articles do not have to be in essay form–some articles can be lists. Be sure to include an intro and concluding paragraph and to choose an overarching theme that your readers would be interested in. For example, this article is a list article. My overarching theme is “article topic ideas”. All of the elements of my list contribute to that theme.
  10. Got an e-book that you’ve written? You can break your e-book(s) up into articles. You can also use your table of contents as an article idea list.
  11. Look at your newsletter messages–turn them into articles.
  12. If you’ve done any audio interviews, you can turn them into articles. Just re-listen to the interview, take notes, and then create articles based on the information you covered in the interview.
  13. Customer support replies–have you ever written a customer support reply that was so thorough, instructional, and useful that you thought you should share it with all of your readers? Some customer support replies are worthy of being turned into articles.
  14. Forum replies and blog comments. If you leave really insightful, helpful, and knowledgeable blog comments, consider turning them into articles. Now, these comments have to have some depth and meat to them. You might have to develop the idea further to make it into an article.
  15. Write a “Top 7″ article and then bounce an article off of each of the 7 items. That way you get 8 articles out of one Top 7 list!

Use this article idea list to brainstorm your next 15 (or more!) articles. How many article ideas were you able to come up with from this list?

Steve Shaw is an article marketing expert, and founder of the popular article submission service, SubmitYOURArticle.com, used by thousands of business owners. Discover how to use the power of article marketing to reach thousands of potential prospects for your website – download a powerful free report on successful article marketing from http://www.submityourarticle.com/report

By Dave Talbot in Featured

A lot of businesses employing an SEO consultant or link building company will often spend countless hours checking their Google ranking to make sure they are seeing progress but is this really necessary and are they focussing on the right aspects of the marketing campaign.

Equally they may insist or the consultant may offer monthly report to show that rankings have moved up (and sometimes down) but feedback shows that many business owners do not really understand the report they are getting, as they are expecting a definitive (the search engines are anything but) report, so when they check their rankings they are different but they don’t understand why.

This can lead to a level of distrust on occasion between parties but in reality it is merely a misunderstanding of the natural ebb and flow of the web from the business owners perspective, or perhaps a failure by the SEO consultant or link building company to fully explain the natural state of things to their client before the start of the campaign.

The purpose of this article is to provide business owners with a generic non technical third party perspective on the natural noise of the net,as well as highlighting a number of questions that they should be asking themselves before placing too much emphasis on a simple snapshot of time as the measure of success of the SEO campaign.

Variations in Google (and other search engines) happen on a constant basis which all affect ranking to one degree or another, for example these variations could include: which data center is serving your results (Google relies on a number of different data centres not just one), or what is today’s or even this hours Google algorithm variation that is being used to shuffle and sift the billions of pages in the index to give you your results.

Equally the discovery of a new page on a site or even a link pointing to a site can make a difference as can variations in your page content, and (simplistically) based on this Google does its shuffle and produces the search results that you see.

Are the results the same hour by hour or minute by minute? Well the answer is a definite no and due to these factors two people conducting the exactly the same search could see a different result at exactly the same time, a situation that is further clouded as more localised results are presented in the search engines. Additionally even if you were to conduct exactly the same search an hour (and sometimes minutes later) the search result can vary.

So does this make a ranking report a wasted piece of paper? This will depend on your perspective and understanding of what you are getting so the answer is yes and no.

A ranking report in whatever form you receive it (generally the more you pay the more elaborate it is) is merely a snapshot of time which is subject to a huge amount of variation. In my opinion it should be used merely as a yard stick of performance over time and at best should be used to monitor the trend of the SEO campaign (which could last from a few months to over a year depending on the competitiveness of the clients market) not be seen as a definitive performance metric.

The other interesting fact is that many ranking reports are produced using software that actually violates Google’s terms and conditions by automatically querying the search engines, so to get round this often the report is produced by querying the search engines anonymously from behind something known as a proxy server.

This fact alone can equally skew the reports findings depending on the proxy servers worldwide location.

Instead of watching for potential website ranking changes try to spend the time adding or organising more pages or relevant content to your site, as this will be much more beneficial both in the short and long term.

Author: Dave Talbot: Correct search engine optimisation and link building services are vital ingredients for any websites success in todays online world. Without them most websites will simply not be found and as a result will never be successful visit =>> SEO Southampton for information on effective website marketing strategies

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