Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality. Your website acts as a “storefront.” You should put as much thought and care into your website as you would to the display in your store’s window. Your website needs to attract customers and [...]

There are plenty of SEO companies and consultants on the Internet that can help you out and plenty of free forums and guides that will give you the basics. Even if you do decide to use the skills and expertise of an SEO firm, it is still important that you at least know the basics [...]

So, you’ve decided that your concept will work well as an online business. Now you just need to set up your “virtual showroom”, the hub from which you will conduct your operations. The good news is that establishing an online presence in the form of a website is relatively simple, and new tools are constantly [...]

Google’s always coming out with new fangled gizmos. It’s amazing how many new, updated, or overlooked tools you can find during routine research. Of course, not all of these are completely unknown. There are probably a few on this list that you know, and a couple you’ve heard of but may not know much about. [...]

Researchers have found that when people arrive at a website, at least 50% of them will leave that website within 8 seconds. We know this because it’s worth a lot of money to huge corporations to know how people use the internet. They want to know what people like and dislike, and what they do [...]

Without the right planning, you can easily spend a lot of time and money creating a website that doesn’t perform as well as you expected. So, whether you’re just creating your website, or you want better performance from your current one, here’s 8 Simple Strategies you must use to improve your website sales and profits. [...]

There is quite a bit of confusion about the difference between a landing page and a lead capture page. A lead capture page is NOT the same as a landing page. For the sake of this article I will be talking about lead capture pages, NOT longer form copy for micro sites and landing pages [...]

If you have the desire to build a website that earns enough revenue to make a living from, then you will no doubt have considered the idea of a content site, where you provide new content such as videos, images, or articles in order to attract website visitors. But it is not always easy to [...]

Search engine algorithms have become very advanced particularly in their ability to analyze the interlinking structures of the web and to determine unnatural linking practices (or ‘link schemes’ as they are often referred to). Techniques like reciprocal link building which worked well a few years ago, now fail to significantly improve ranking and can in [...]

Good Web copywriting can easily get visitors to take a specific action such as: buy, opt in, “tweet,” email to a friend, or “like,” the message. Copywriters who utilize creative style writing such as vivid storytelling, or draft high-impact, punchy, word-picture style writing can expect their response rates to such copy go way up. People [...]