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Why Should One Have a Website? – A SPN Exclusive Article

By Rama Banerjee in Featured

A website is a simple collection of web pages consisting of images, videos or other digital assets. The data of the website is hosted on a web server that is accessible via the internet. All websites join the World Wide Web where the data can be accessed all over the globe.

There are so many reasons as to why one should have a website. Some of the following genuine reasons are cited below.

• Marketing: it is the best way to compliment an existing marketing plan. One can tell customers or people about their business’s services and the word of mouth advertising becomes easier.

• Educate: a website is also used to educate clients about what a businessman can do for them. Whilst giving information about the businessman himself, the business man can educate the customers about why they need these services.

• Leadership: Companies, who follow the online strategies, find themselves in a leadership position. It helps increase exposure in the global marketplace. Companies ignore the risk of having the web run of existing competitors and exploit the web to their own advantage.

• 24/7 Access: owning a website helps broaden one’s business. The internet offers an efficient way of helping customers compare prices and shop online. If the competition is online, then the business man or representatives have to be online as well. Customers sit online 24 hours a day even if the business hours for the day close.

• Resources: surfing online helps reach new and potential clients as the website gives all the information required about the business. Online customers have immediate resources for references and referrals.

• Interaction with Customers: there isn’t any other way to keep customers from coming back. Through the website, a business man can interact with his or her clients. The businessman can also interact with them through newsletters, polls, surveys, chat rooms etc. It shows how much the businessman cares about his clients and it is one of the best ways to keep them coming back.

• Instant Legitimacy: as a client, one must know about the company, the product is bought from and it runs a respected business. A well designed business leads to increase in business sales.

• Survey Your Audience: the website is a two-way interactive communication street. When a client or customer visits the website, they read up about the products and services and information given. A businessman can handle is potential customer base by setting up a survey to find out what the clients want and need.

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Rama Banerjee – Professional Writer, in Ours Group of Companies, invites you to visit our Latest Technical News section. For web development assistance visit our Search Engine Optimization Services Section. We welcome you to be part of Ours Group of Company. © Copyright – Rama Banerjee. All right reserved Worldwide

While You Were Social Networking…

By Jerry Bader in Featured

While you were social networking, Facebooking, and Twittering the most influential market demographic has moved on to the new Web. Call it Web 4.0 or whatever you like; the new Web is video-based. And we’re not talking about the homemade efforts you cranked out on your camcorder and laptop; we’re talking professional video. Yes, Martha, the bar has been raised, and if you want to compete you better get your act together. I’ve been preaching this sermon for years but it finally looks like the rest of the Web marketplace has finally caught up. If you don’t believe me, read Erick Hachenburg’s post ” Today’s Entertainment Drivers Are Watching Online Video” in MediaPost’s Blog ‘Online Video Insider” (http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=133670&lfe=1).

Hachenburg writes:
” We are in the midst of a fundamental shift in which everything we know about content sites is changing. Just as television rose to rapid dominance in the traditional media world, online video is now rising to dominance in the digital media world. Increasingly, the Web is about video — not text, not pictures.

Video is an inherently powerful way to tell a story. This, of course, also makes it an effective way to communicate an advertising message. It’s about entertainment value and emotional appeal.

… The new 2010 Magid Media Futures study, conducted by Frank N. Magid Associates, reveals some important insights into today’s Entertainment Drivers, consumer behavior and preferences in online video, and the reasons brand marketers should consider online video an important part of their media mix.
… So what does this all add up to for today’s marketers? An important shift in the way they connect with the influential consumers who define pop culture, and impact media consumption patterns across demographic groups. Today’s Entertainment Drivers consider online video a primary form of entertainment, making it an integral part of the marketing mix for brand advertisers.”

If you’re serious about turning your website into a new media success then it’s time to get serious about Web video content. It’s better to be slightly ahead of the curve than me-toing your way to Chapter 11

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

Your Website’s Future is On Television

By Jerry Bader in Featured

While you were busy Twittering the Internet has evolved into a whole new marketing presentation environment with increased opportunities for those who understand the medium and how to use it to deliver entertaining content, particularly when that content is aimed at selling products, services, or even ideas. The Web, more specifically Web Video content, has invaded television, and the invasion has just begun.

‘StudioDaily blogs’ reports on the inevitability of Internet-enabled TVs (IETVs) reaching significant market penetration in a post by Debra Kaufman entitled “Internet-enabled TVs trump 3D sets. Kaufman highlights iSuppli’s report stating:

“IETV shipments will expand at rates of more than 50 percent for the next two years, and then continue to increase at double-digit rates until the end of 2014. By then, global IETV shipments are anticipated to reach 148.3 million units, accounting for 54 percent of the total flat-panel TV market.” The entire post can be read at http://www.studiodaily.com/blog/?p=3786.

As media moguls continue to stew about illegal downloads and look to technologies like 3D movies and television to save the day, consumers have moved on to what they want – more content. And since networks are unwilling to invest in what’s required to fill the content gap created by the 500-channel universe, the void will be filled by Web content with video programming positioned to capture major audience market share.

The market penetration of IETVs means the bar has been raised for webmedia content; amateur hour has past, and if companies want to continue to be competitive they will have to upgrade their content. IETVs provide a tremendous opportunity and a significant challenge for businesses that think in terms of conventional wisdom and outmoded presentation formats.

The next time budgets are discussed think about where your marketing dollars are going and where they can be used to create maximum benefit for your organization.

Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites. Visit http://www.mrpwebmedia.com/ads, http://www.136words.com, and http://www.sonicpersonality.com. Contact at info@mrpwebmedia.com or telephone (905) 764-1246.

How to Use Autoresponders to Build your Internet Business

By John Beaumont in Featured

What is an autoresponder? As the name suggests it is an automatic response email which is a very important internet tool.

You may have heard many people recommend them to you, but why use an autoresponder? To be honest the question really should be why? But rather how can you not use an autoresponder? In fact it is difficult to see in this day and age how you could build an active list without one.

Basically an autoresponder is a system for sending out emails on a regular pre-determined basis to people who have opted in to receiving your information. Sure you could type out an individual email every time someone contacted you but, hey, would you have the time or more importantly the inclination to do that?

By writing an email once you are able to send it automatically to numerous enquirers quickly and efficiently.

The disadvantage, of course, is that it is a general information email rather than a personal one. However in most cases this does not matter as most people require the same type of information initially.

You should of course word the email to sound as friendly and personal as possible. Your potential customer will hopefully contact you if they have further questions and you can then send them the requested answer via a personal email, phone or whatever.

So what should you put in your autoresponder email? Obviously pertinent information regarding the offer you are making and why they should buy from YOU but more importantly a “call to action”. You are building a business after all and you need to build up trust and a good relationship but you also need your potential customer to take ACTION.

Always remember that people buy from others whom they trust. Other things to put in your emails should be:

• A thank you for requesting information
• A brief explanation about using the internet for sales
• How you can help them
• How to contact you
• Testimonials Etc.

The art is to spread out your information over several emails stressing different advantages in each one.

So how many emails should you send? It is a rough “rule of thumb” that, in general, people do not buy until approached around seven times. There is of course no limit to the number of emails you can send assuming that your reader does not request to be removed from your mailing list. This is an important point. If they do request removal then ensure that you carry this out immediately. There is automatic software available to take care of this situation.

The frequency of your autoresponder campaign is another important consideration. Personally I do not like receiving emails too often. To me this is counterproductive in as much as you can “over egg the custard” and put people off. However I know that other internet marketers disagree with me on this point and some even inundate their potential clients. So the choice is yours. Why not experiment with different timing of submissions?

My recommendation would be to send your emails at 2/3 day intervals initially. Long term you could also send reminders after 3/6 months and maybe again after a year. Often people’s circumstances change and whilst your offer may not be appreciated initially after a while it may become more of interest to them especially if their financial situation changes.

Bear in mind also that if you have several products you can automatically make different offers through your autoresponders. If they are not interested in product A then you can offer product B in the same niche. This might be just what they are looking for. Also you can use a few of the autoresponder emails to give free pertinent information to your contacts thus building up trust. Not every email needs to be promoting your offer(s) of course.

So where do you get your vital autoresponder? There are a number of companies offering their services on the internet so the choice is yours.

I like more Internet Marketers have found my preferred autoresponder through a matter of trial and error. The Most important thing is to find the autoresponder that works for you. So do a search and with due diligence, you’ll soon find yours.

To YOUR success

John Beaumont Internet Marketer

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Get your FREE! “6 Pages To 6 Figures Special Report which Reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business here

Submitting Websites to Search Engines

By John Beaumont in Featured

While there are many ways to get your website noticed arguably submitting your website to a search engine is the best. What is the best way to get your website to the attention of the Search Engines? The first thing to beware of are companies that promise automatic submission to hundreds of search engines. For the most part these promises are false. Maybe there are companies that can achieve this but to be honest I have yet to find one. Frankly the best way is to submit your website to search engines is to do it yourself or alternatively hire an expert to manually contact search engine companies and/or directories on your behalf. Whatever you do you should refrain from submitting an incomplete website. However, before you start this process you must ensure that your website is finished to a professional standard.

The right keywords, good graphics and certainly relevant content are all important. Take time to get it right and ensure that all the pertinent information is included especially your name and contact information!

However submitting your website to a search engine company will not guarantee that it will be listed immediately or that the ranking (position on site) will be high. There are thousands of new websites completed every day so it could take time for your site to be reviewed.

Please remember to include a site map of your website. This will make crawling by the web robots easier. In fact some search engine companies like Google may not even consider submissions without sitemaps.

So what is a sitemap?

A sitemap is normally one page (although sometimes a group of pages) which lists all or at least most of the pages on your website. Basically you can think of a sitemap as being similar to the index showing the chapters of a book. The reason it is important is that the crawlers can search out the website easier using the site map (index) i.e. they look at the titles of each “chapter” of your site to get the general “feel”. This enables them to categorise your site correctly. Please see the separate report on this subject.

I mentioned above that it is not advisable to use companies that promote automatic submission of your website to search engines. However that doesn’t mean that you should ignore the many online companies that do provide search engine submission services. There are software packages available that enable you to do your own submissions or if you want professional help then this is available on line too. Just avoid the” automatic” promotions.

There are thousands of search engine and directory companies to which you can submit your website including some of the best known like Google and Yahoo. Just do a search on the web.

So my advice is to make sure that your website is submitted to as many search engines as possible. Bear in mind though that a poor website can do damage to your image/brand so ensure that you do due diligence before submitting. Take your time, learn as much as you can first then send your professional site for all to see and begin your journey to success.

You CAN do it To YOUR Success

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John Beaumont ( Internet Marketer) – Sign up to get your 6 Pages To 6 Figures Special Report that Reveals EXACTLY How to Build a long lasting and Passive $100,000/yr Online Business here

Find the Web Contrarian In You

By Jerry Bader in Featured

In the beginning there were websites, and marketers looked upon them and said, they were good. Websites begot search engine optimization and the number crunchers looked upon it and said it was very good. Search engine optimization begot social media and everyone looked upon it and said, this is hot. MySpace begot Facebook that begot Linkedin that begot Twitter and everyone said, “I got a headache,” to which all I can say is remember Tulip Mania.

The Tulip Mania

In 1637 speculation in tulip bulb futures hit its peak. Contracts for tulip bulbs were selling for more than ten times the annual income of a skilled worker. And of course this was followed by a disastrous collapse foreshadowing what was to come some 292 years later.

In 1841 Charles Mackay wrote “Extraordinary Popular Delusions and the Madness of Crowds” that outlined how following the crowd can lead to unfortunate results. Such patterns of mass-behavior continue today without letup, and with dire consequences as can be seen in the recent economic meltdown.

Despite this continual repetition of behavior some have learned to use The Theory of Contrary Thinking as a marketing communication principle that avoids the lemming-like behavior of most people, and more to the point most businesses. By the way, lemmings do not commit suicide by running off the Bow River Bridge despite the 1958 nature film by Uncle Walt.

Just because everyone does it, says it, or promotes it, doesn’t make it right or effective. There is nothing wrong with participating in many of these social networking vehicles, but they are only one vehicle and should not be used to the exclusion and investment in other forms of marketing communication.

If you want your business to standout from your competitors in an overcrowded marketplace, namely the Web, then you have to think differently. No one becomes a market leader by being a follower. Finding the contrarian in you is not easy for most business people trained in technical skills, accounting, and strict bottom-line decision-making. But business is more art than science and unless you adopt a more creative approach to how you communicate to your audience you will be caught in the next version of tulip mania.

Will My Traffic Business Increase Through Viral Marketing?

By Richard Legg in Featured

If you ask the question of how to get more website traffic, you’ll often get this response – ‘go viral’.

Sounds great, but do you know what the term actually involves? How does it work, and is it effective?

That’s three solid questions that need answering, so let’s get started…

A virus, in medical terms, is something that is able to self-replicate and duplicate it’s genetic code to grow and spread. Once it does this, it becomes incredibly difficult to stop. Hence the term in the marketing world ‘viral marketing’. Offline businesses have used the concepts behind viral marketing, even before the internet was around.

Here’s the basis of how it works … you give something of value to other people for free. Whatever it is you give away has links to your website, or needs people to use your product. Through the giveaway people enjoy the product and are encouraged to pass it on to more people that they may know.

The chain of people passing it on self perpetuates, all the time with your website being a core element of the giveaway. It means your marketing message or website can be seen by a number of people that you cannot predict, and cannot control.

An effective viral marketing campaign will bring a huge amount of visitors back to your product or website, which is virtually impossible to stop!

So this all sounds good, but can it really be effective?

The simple answer is that yes it can (and does) work, and work very well – for some companies, viral traffic is the main source of traffic to their business websites.

You may choose to give away a product, a report maybe on the subject matter of your market. You may choose to give away a service, maybe providing a neat twist to a software application. You may choose to use a video, and this can really be exciting.

On the biggest and most well known video sharing site, YouTube, they give you magical help to make your video go viral. Their videos are easily shared to other users either online or through email.

You could make a short video about your subject, or even screen shots, and once you’ve uploaded it to You Tube, people have the chance to make comments on it. If you can start an argument, you’ll have people falling over themselves to watch your video!

The video is free and easy to put on other websites, which all encourages people to share the videos in anyway that they can.

After watching the video, the user is also presented with a simple button that they can click to instantly share the video with as many of their friends as they want.

This is almost too good to be true, but it is all there, and crushingly simple, quick and free to do, it just takes some of your time. Let’s not make any false claims, the first few times you do it, you’ll make mistakes and take a bit longer to produce your video, but once you get the technique sorted, you can use video to go viral, and get a huge amount more website traffic.

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Richard Legg – Discover more info on how you can make money online with the my traffic business bonus site here: http://www.mytrafficbusinessbonus.org

Making your Web Page Sell

By Mario Carini in Featured

With today’s technology, selling has taken a new meaning. The door-to-door salesman is a thing of the past. Though the method of selling a product or service may be different, the basic rules are still the same and need to be reflected on your web site.

The Internet makes it possible to sell your product worldwide, but it lacks the personal touch that a face-to-face meeting could do. Your site has to work a lot harder if you hope to convince a viewer to buy your product.

A flashy website won’t always lead to lots of sales. Unless you have something positive and informative, most viewers will move on.

In order to keep your customer at your site, you need to entice the reader to read every sentence until he reaches the end of the page and wants to order. Your first page is the most important part of your website.

So what should your first page of your site contain? Preparing a website means doing more than throwing up a flashy page. There is to be some kind of organization to the site. A professional site is easy to navigate. If you are selling something of value get a professional to design a site for you. Consider yourself as a teacher educating your customer about your product and service.

It should show your product clearly. Your customer wants to see product not clever graphics or advertisements that have nothing to do with what he’s looking for. The customer wants to see what you have on that first page, not on page 20. Customers buy solutions, not the products or services.

A simple presentation. Your site can’t be cluttered up with banners, text ads and graphics. White space is important. Links should be clearly placed. The door-to-door salesman of the past sold only one item, whether that item was a hair brush, cosmetics or a vacuum cleaner. Keep your site simple, direct and easy to understand.

Persuasion. Your product or service should provide a solution to the customer. It should demonstrate to the customer that he is better off with your product than he would be if he just saved his money. Position your site as the low-risk provider of your product and service. The customer always looks for the lowest price for whatever he wants to buy. Persuasion addressees the customer’s fear of making the wrong decision when buying your item. This should come across in your web page. Overcoming the customer’s fear means placing a money-back guarantee if he isn’t satisfied.

Establishing trust online isn’t easy to do, but the one way of getting around this problem is to make yourself available. That means posting your email address, phone number and even your address as necessary. It’s a good way to establish a good relationship with a faceless customer. Remember that trust does not end after the first sale is made. Your are not just selling a product, you are working for your customer. That after-sales service should make up a part of your first page. Offer incentives that keep him from forgetting you and coming back to buy from you again and again.

Provide some incentives. You want your customer to buy from you and not surf over to the competition. You should offer up some kind of freebie or offer up a special discount if he responds immediately.

Take the time to design your front page. It’s the first thing people see before they make the decision to view the rest of your site. Your front page is like the outside of your home. If it isn’t attractive, no one will want to know what the inside looks like.

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Mario Carini is a freelance writer who has had many of his articles published at Helium, Suite 101, eHow, Constant Content and his blog at Word Press. For more info on his work send an email to: MrMaGca@gmail.com Among his interests are running an affiliate business where you can both buy and sell your own products. You can find more about this at: http://www.tripleclicks,com/71130/go

SiteProNews Webmaster Community

By Mel Strocen in Featured

Within the next week or two SiteProNews will be adding a full-blown social community for all of you who are involved in developing, designing, operating, maintaining, or promoting websites for whatever reason. This sub-site of SPN will permit users to share videos, podcasts, photos, articles and much more.

All of us at SPN look forward to your participation and feedback.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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