The Digital Millennium Copyright Act (DMCA) provides a “safe harbor” from strict liability for copyright infringement to online service providers that satisfy its requirements. A June, 2010 ruling by a U.S. District Court in New York in favor of YouTube established an important precedent for blog sites for avoiding strict liability for copyright infringement by [...]

Recent changes within both Google and YouTube, has one full-time search engine marketer speculating on just what Google is up to when it comes to online search and YouTube.

Innovation doesn’t wait for anybody. It’s a constant, vital force, thriving on new ideas, new interpretations of old ideas, and a deep desire to understand the next important step. This generation has been defined by its technological advances, and the creation of a global society on the Web. This society is as complex and dynamic [...]

Google’s TV Ad deal with Dish Network may have opened the door to advertisers that may have thought television was beyond their budgets. Late night TV placement has generally been fairly reasonable for accessing local markets but now Google brings major hits like “Mad Men,” “Real Housewives,” and “Rubicon” into play. Read David Goetzi’s post [...]

Way back in 2006, Google purchased YouTube.com for an alleged reported figure of 1.65 billion dollars. And, like with everything Google does, they’ve added their own special “Google Touches” over the last several years, turning it into one of the most popular video destination websites online today. Need proof? According to Comscore.com’s December 2009 “Videos [...]

The world’s biggest online video-sharing service, YouTube, is the perfect place for marketing campaigns to shine, if only marketers know how to grab the spotlight. The community is diverse, and its population huge. YouTube marketing can increase sales and widen brand coverage by using this innovative platform to connect and capture existing and potential customers. [...]

Everyone’s at it, every pundit and commentator’s telling us that social media is the big thing we all need to be into to succeed in 2010. But how can your business benefit? Maybe you’re on facebook or twitter yourself, or you’re an early adopter of Google Wave. Chances are though that it’s all about your [...]

After Google, YouTube is now apparently the most-used search engine in the world. YouTube now allegedly sees more searches than either Yahoo or MSN. I think that’s amazing. And I also think it is an amazing opportunity for those of us who want to increase traffic to our websites. But does YouTube really represent a [...]

If you’re producing videos for the purpose of getting traffic to your website, you’re not alone. Thousands upon thousands of people are doing the same thing, so it’s easy to get lost in the millions of videos that are available on the various video sharing websites. Often it’s hard to get a lot of views [...]

Everybody’s talking about web 2.0 or how to use new traffic strategies to drive more people-rather, buyers to your web sites. And today, I’m going to show you a very powerful to do just that, without spending a dime (well, maybe a few dollars).