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April 13, 2007

SES NY2007 Session Coverage From SERoundtable

Big thank you to Debra Mastaler, Chris Boggs, Greg Meyers, Ben Pfeiffer, Lisa Barone, Li Evans, Rob Kerry, Carolyn Shelby, Tamar Weinberg for helping me out with this awesome coverage. Here are the sessions we covered, somewhat in order.

Here are the fifty-plus sessions we covered at SES NY 2007.

  1. In House: Big SEO
  2. Video Search Optimization
  3. Compare & Contrast: Ad Program Strategies
  4. Podcast and Audio Search Optimization
  5. Benchmarking an SEM Campaign
  6. Online Video Advertising
  7. Advertising in Social Media
  8. Mobile Search Optimization
  9. Where Are Your Spending Your Client’s Money?
  10. Advanced Paid Search Techniques
  11. Ads In A Quality Score World
  12. In House Big PPC
  13. Keynote Conversation with Steve Berkowitz
  14. Sitemaps & URL Submission
  15. Domaining & Address Bar-Driven Traffic
  16. Link Building Basics
  17. Introduction to Search Marketing
  18. Web Analytics & Measuring Success
  19. Duplicate Content & Multiple Site Issues
  20. Converting Visitors Into Buyers
  21. Getting Traffic From Contextual Ads
  22. Writing for Search Engines
  23. Meet the Search Ad Networks
  24. SEO Through Blogs & Feeds
  25. Putting Search Into the Marketing Mix
  26. Earning Money From Contextual Ads
  27. Fun with Dynamic Websites
  28. Landing Page Testing & Tuning
  29. Search and Branding
  30. Robots.txt Summit
  31. Successful Site Architecture
  32. B2B Tactics
  33. Social Search Overview
  34. Creating Compelling Ads
  35. SMO – Social Media Optimization
  36. Images and Search Engines
  37. Search Behavior Research Update
  38. Social Bookmark Strategies
  39. Shopping Search Tactics
  40. Organic Listings Forum
  41. Microsoft adCenter: Today and Tomorrow
  42. Auditing Paid Listings & Click Fraud Issues
  43. Evening Forum with Danny Sullivan
  44. Search & Regulated Industries
  45. Wikipedia & SEO
  46. Linking Strategies
  47. Usability and SEO: Two Wins for the Price of One
  48. Link Baiting and Viral Success
  49. SEM For Non-Profits and Charities
  50. SEM Agencies: Working With Ad Agencies
  51. CSS, AJAX, Web 2.0 & Search Engines

Author:  Organized by Barry Schwartz (aka RustyBrick), the Search Engine Roundtable has provided bulletpoint coverage of virtually every SES Conference since 2005. This year, their team covered over 50 sessions from SES NY 2007