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July 24, 2007

5 Ways to Add Human Touch to Your Business

Make your business personal. This is the credo of the more successful internet marketers. Nobody wants to make business with a robot! While you will be using automation and outsourcing techniques, this is not an excuse for you to let them do all of the work for you.

There are different ways to add human touch to your business as an internet marketer. Review them, apply them, and you will surely have your business thriving in no time!

Modify Your Autoresponders

Your autoreponders must be as personalized as possible. The good thing about autoresponders is that it has a capacity to hold in huge amounts of memory. Your autoresponders must be tailored to suit the mood you want to convey to your prospects.

If at all possible, do multiple versions of autoresponders, be it in the form or text, audio or video, so that you will be able to reach out to more people who dig different types of media in getting information.

Ask your Prospects

You heard me right. Ask your prospects on what they would want to see, what they expect from you and what their needs are. You may have done your research, but there may be other pressing matters that went beyond the scope of your research at the time you were building your business.

Everyday, more and more people are being included in your target market. It would be safe to assume that it is perpetually changing, so in order for you to remain at the winning edge, you must be able to ask your prospects what is it that you can change or what you can do to further improve your business in serving them.

Invite Your Prospects to Interact with You

Have a contact number handy. Invite prospects to interact with you. This is really the ultimate human touch you can offer. Your autoresponders are not quite enough. There is a different appeal and ring to it when you are able to interact with your prospects. Treat them as you would treat a good friend.

Welcome their inquiries and actually encourage them to call you. If you find yourself unable to answer all of their queries at the same time, just make sure that you are able to get back to them somehow, either by means of having an assistant or an autoresponder while they wait for your response.

Be conversational in your approach

This is a winner when it comes to marketing. Since they do not really see you face to face, the next best thing you could do is make your text seem to be friendly enough for them to read. Communicate, register warmth and have them directly involved with whatever it is you are writing them for.

Customize Your Products

When you have a specific target market, you put human touch to it when you do choose to deal with products that are made just for them. It will also be so much better if those products can be modified to suit their individual preferences. Do not just make your autoresponders, conversation skills and website friendly. Include your products as well and make it as personalized as possible.

Author:  Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder. To find out more on how you can triple your leads, sales and profits. Visit