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August 3, 2007

Contextual Advertising Tips – How To Increase Your Adsense Income

As the search engines evolve and become more aware of junk websites you will have to use a completely new strategy and plan of action if you want to significantly increase your Adsense income and earn substantial profits every month.

A few years ago it was relatively easy to profit from Adsense by collecting massive lists of related keyword phrases and using automated software to create huge websites in minutes. All you had to do was upload these websites to your hosting account and wait for the search engines to start sending you traffic.

But those days are now long gone and the search engines have become smarter with technology that can easily recognise these junk websites and ban them from the listings. The main aim of a search engine is to provide relevant results that are closely related to the keyword phrase being searched so it was in their interest to clean up the listings by removing junk websites.

These days its still possible to earn substantial profits with Adsense but it requires a more professional approach which smart marketers can benefit from. So instead of creating huge junk websites you need to concentrate on creating smaller websites that provide relevant and useful information for each keyword phrase that you want to target.

So the first thing you will need to do is choose a specific niche and collect a list of about 25 to 50 long tail keyword phrases consisting of between three and six words each. Its important to target long tail keyword phrases because they will have less competition and will be easier to achieve top rankings in the search engines.

Then you need to set up a website and create one page for each keyword phrase on your list, so if you have 50 keyword phrases you would have 50 pages on your website (you can use a tool called X Site Pro to help you do this). Each page of your website should be optimised for each keyword phrase you are targeting by using articles that have the best keyword density.

So each article on each page is specifically optimised for one keyword phrase so that it has the best chance of achieving top rankings in the search engines. To earn profits from Adsense you will then need to insert the ad units around the content of each page in certain positions which get the most clicks.

Its common knowledge that the rectangle ad unit is by far the most effective but if you want to generate the most clicks it should be positioned inside the article so that the text runs alongside it and then below it. You can then place the leader board ad unit at the top of the page, the skyscraper ad unit at the side of the page, and a link unit above the article to get even more clicks.

The last thing you will need to do is blend the colour of your ad units with the colour of your website template. This makes the ad units look less like adverts and more like content which is a proven way of increasing the amount of clicks you will generate so that you can maximise your earnings.

To quickly get your website listed in the search engines you will then need to obtain incoming links from other websites that have a high page rank. You can either buy one way links from various sources or write some articles and submit them to a few article directories so that the search engines can find your website.

This is a brief overview of how you can increase your Adsense income by creating smaller and more targeted websites that provide relevant and useful content that the search engines like. Once you have finished creating your website you can repeat the process again and again for many different niche markets.

Author:  This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: