August 3, 2007
Increasing targeted traffic to your website is one of the easiest ways to boost your online productivity. Here are the top 10 effective strategies that will help you accomplish that.
1. Optimize Your Website
While SEO (Search Engine Optimization) is a full-time career option, you can either hire an expert to do this or follow the suggestions below and get the ball rolling yourself –
a) Select Your Keywords Wisely – Keywords are the phrases people use to search and come to your website, thereafter, hire your services or buy your products. The trick is to find keywords that are highly relevant to what you offer and popular enough that your target audience will use in search engines, but not so competitive that you can’t rank well using them. (Tip: GoodKeywords.com provides a free keyword tool to help you get started. Find your ‘magic’ keywords and use them to build your website content!)
b) Create Your Meta Tags – One of the methods search engines use to evaluate and read your website is known as ‘Meta tags.’ Make sure you include your keywords, website title and description in meta tags in the source code of each of your web pages.
c) Create an SEO Friendly Website – Avoid bandwidth-hogging flash animations, fancy graphics or “alt” tags in HTML for pictures. Not only will this slow down your website’s loading speed, search engines bots will also find it difficult to read, index, and rank your web pages.
d) Get Links to Your Sites – Create a ‘Links’ or ‘Resources’ page and add links to good, relevant websites. This makes search engines think that your site provides valuable information and it should, therefore, appear high in search engine results.
2. Submit Your Website to Search Engines
Don’t wait for search engine robots or spiders to find you. Instead, go ahead and submit your website to major search engines like Google, Yahoo, MSN, Dmoz etc. and remember to do this regularly!
3. Use PPC Advertising
The best PPC (Pay-Per-Click) programs are offered by Google and Yahoo respectively, called Adwords and Overture. It’s usually pretty tough getting top rankings in the search engines in a short period of time, but it can be very easy to get on the first page of results quickly enough, with a PPC campaign. A PPC campaign can be started with a very small investment and you retain full control over your budget. You only pay when someone clicks on your ad that takes them to your website.
4. Swap Ads with other Ezines
It’s a good idea to swap ads or links with other ezine publishers in your niche. These can be real ads, testimonials about your niche, or recommendations within the content of an ezine itself. Also, consider buying some ad space in ezine publications in your niche that have a large circulation. Always run an ad for at least 3 consecutive issues in order to get the best results.
5. Give Away Freebies
Everyone loves freebies and people will even come to your site just to check what you are giving away. So keep in mind to include a free eBook, a time bound discount coupon, a prize for every X-th visitor, etc. on your website. You can also partner with other JV (Joint Venture) sites where you can offer free products and get people to your own website. Make sure you capture your visitor’s name and email address using opt-in form so that you could easily follow up with them later. Remember, ‘the money is in the size of your list.’
6. Become a Guru
Other than freebies, people love free advice! So find sites where you’re allowed to answer questions, and then take some time off to provide detailed answers to each one of them. Become an expert in your niche, and with every answer you give or every solution you provide, don’t forget to add your website URL at the end.
7. Participate in Discussion Forums
Participating in forums, blogs, and discussion groups is yet another fantastic idea to drive targeted traffic to your site. Check to see if you can offer any advice or make valuable suggestions in forum threads. Always remember to provide your website URL at the bottom of each post you make. Each forum may have its own set of rules about promoting your website, so make sure you carefully read and follow their terms and conditions to avoid being accused of spamming.
8. Submit Articles
This is actually the most genuine and effective technique to getting targeted traffic to your website. Write articles that come under your niche, embed your website link within, and submit the articles to online article directories. Articles with quality content and information tempt readers to click-thru to your site, in the hope of getting more advice or tips. Once prospects reach your website, they’re also exposed to the products and services you offer – which can sometimes result in many sales for you!
9. Write A Press Release
Write a press release about your business and circulate it in the local media, online news sites and RSS. Be careful not to make it sound like an advertisement, though. For more information about press releases promotion, check out http://www.prweb.com/pressreleasetips.php
10. Online Networks
There are many sites today where you can network online. These networks usually have groups which you can belong to and post articles and comments. Some good examples would be adlandpro.com, ryze.com, ecademy.com, directmatches.com and linkedin.com to name a few. They work pretty much the same as discussion forums where you can post your articles, and comments, or discuss general issues with others. Many online networking sites offer you an individual page on the network where you can advertise what you have to offer and include a link to your website.
To conclude, these 10 tips of driving targeted traffic are tried-and-tested, meaning they do work. So put in some hard work and give it time… then watch your traffic grow by leaps and bounds!
Author: Lewis Low is the founding editor of OnlineBizPromo.com. For more Practical Online Business Ideas and Work-From-Home Opportunities, visit his Work-At-Home directory at http://www.onlinebizpromo.com