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September 7, 2007


If you have a website and you aren’t worried about having solid, rich content, you are missing out on one of the best tools to create revenue that any website owner could have. Having a content-rich website is a must when it comes to making any money from the web these days; if you don’t have useful content on your site you don’t stand a chance to have solid revenue coming in from your site and who couldn’t use some extra money?

Article writing is one of the most solid ways of garnering traffic from the web. This can be done either by your hand or by hiring a ghostwriter to write the articles for you. This is more of an accepted practice than it seems, as not everybody has the ability to be a master writer and that is okay. After all, it is important to write articles because you want to establish yourself as an expert in your field and if your articles display a lack of writing ability that can definitely ruin your chances of being regarded as an expert.

Also, if you are going to have a content rich website that matters, you have to make sure that your writing is targeted toward a specific audience, and that it is that specific audience that is going to be going to and using your website. Create the type of website that your audience will want to bookmark. You can only do this by finding a niche and sticking to it, and catering either to a specific audience or everybody.

The only way that a person can create a content rich website is to do the research. Use research tools like overture to find out what keywords people are hitting up in search of information pertaining to your niche and make sure that you make use of the appropriate keywords when it comes to your content. Without keyword rich content, you can only hope that word of your site reaches the world by word of mouth, because when it comes time to use search engines most users will have no idea that you exist.

You can also drive traffic to your site by using the same search engine optimization techniques to create content for the article directories. Article directories are important because they gain valuable backlink traffic to your site, and people will move from the article to the site with ease. This is an excellent and cost effective way of helping to drive website traffic to your site, because most article directories are free and if you have time, there are tons and tons of directories that you can submit articles to. As a matter of fact, some services will even distribute your articles to the directories for you, so you won’t have to worry about having to go through the trouble.

No matter how you use your article content or whether you choose to do it yourself or hire a ghostwriter, there are certain things that a content rich website should and should not include in order to be the most effective for its intended use just as there is a certain way to go about it.

First of all, make sure to write in short, concise sentences that any reader can easily understand without having to decipher through a million and one punctuation marks. Use words that people all over can understand and try to keep it free of slang or words that only appeal to people from a certain area of the world or United States; unless they are pertinent to the particular audience you are looking to get the attention of.

Also, if you want to keep your reader moving through your article, be sure to write in short paragraphs of just a few sentences and include as many lists, headings, and bulleted points as you can; this gets the attention of the reader the most and makes your content jump out and matter.

Creating rich content for your website is what is going to matter in the end. Colorful pictures and a real purpose are great, but rich content that gets traffic is key to the success of any type of website out there. Be sure to make your content as rich as it can be, and you will find that you have more traffic than you ever thought possible.

Author:  Kevin Sinclair is the publisher and editor of Be Successful News, a site that provides information and articles on how to succeed in your own home or small business.