September 21, 2007
There are so many different internet marketing strategies and products online that if can be difficult to know the best one to invest in to ensure your online business success.
The new internet marketing strategy for some is to create a product telling people how to make money doing something without the author having actually made money doing it themselves.
Even worse with the huge number of private label right products available where you can create yourself as an instant author simply by adding your name to the front of the eBook you can never really tell whether the author has actually made money or not and who’s going to ask!
That might seem a little cynical, but it is true that hosts of self-proclaimed experts are willing to offer you their special “insider secrets” and “millionaire strategies” for internet marketing. Whilst some of the information and programs are valuable others are filled with exaggerations or simple restatements of principles already proven successful.
In order to separate the wheat from the chaff and to understand how to put new information to use as part of your marketing strategy, it pays to understand a few of the proven techniques for producing significant sales figures.
Below are five internet marketing strategies worth considering that have proven to work time and time again.
Selling to the List
As a marketer it is important that you spend time creating a targeted opt-in list of potential, current and former buyers and prospects that you communicate with and provide value to on a regular basis.
As well as providing value you also teach your list how to buy from you by offering a P.S. with a product link or including a product that is relevant to the information you have provided as a “for more information buy this product” type recommendation.
Sometimes when there is a product launch or special promotion you will actually just send an email to your list relevant to that product.
This tried and true method never seems to fail. The conversion rate from lists is very high, as all people on it are pre-qualified prospects for the materials being offered.
The expression “the money is in the list” is an internet marketing mantra because of this fact.
Offering a Bonus
Internet marketers learned long ago that customers love getting something for nothing.
The “free bonus” has developed because of that longing on the part of consumers. Instead of simply selling the primary product, the marketer bundles it with one or more other products that are offered along with the main item of interest at no additional charge.
A good free bonus offer can turn a mediocre campaign into a massive success. Bonuses are used frequently by the most recognized names in the industry. That is not a coincidence. They work.
Back End – Cross Selling and Upselling
Successful marketers don’t let products get into their customers’ hands until they are equipped with a potential back-end moneymaker. The back end of your product and/or business is the area after someone has bought something.
Back end in an ebook could involve adding a series of affiliate links embedded into an ebook, a special offer coupon for another project, a chance at a one-time deal for another purchase or something else. The idea is to give the product residual value so that it continues to sell while meeting the customer’s needs at the same time.
Cross selling is the process of saying “you bought that so you might also like to consider buying this” It provides you with a way to promote similar products to your customers.
Upselling is the process of saying “you bought this for that price, how about buying this package that includes what you already paid for plus these other things”
It’s like being super sized in Macdonalds and is an excellent internet marketing strategy that has become an essential component for all successful internet marketers.
Information Only Websites/blogs
Some people just want information, they want to find out how to care for their new kitten or places to visit when traveling to Australia. The most that they require is to read some great information at their leisure without being sold something.
Of course that doesn’t mean you don’t have products for sale on the website or blog because you do. An image strategically placed that will catch their attention.
You also fill these information only websites and blogs with Google Adsense to help you monetize them for extra profits.
I once met a marketer who makes a lot of money using Google Adsense and he said it is all about volume. Having one information only blog on golf will not exactly make you a six figure monthly income in the short term but having 100 blogs out there, all providing information on different areas will definitely help your online profits!
Use a linking strategy
One of the most important things I learnt during an internet marketing conference I attended in Atlanta was to get noticed by the search engines by developing a linking strategy.
One way links is the best online strategy there is because your site is seen as an “expert or authority” on the subject if all these different websites are linking in to you.
A great way to do this is to have a number of websites online that are hosted on different hosting platforms, which all link into one main website. They can be blogs or websites but the important thing is to ensure they are on all separate hosting accounts.
Its important that you don’t do two way linking by linking all your websites/blogs to each other, but that you have all 15 (or more or less but at least 10) linking to one main site that you want to promote.
This is great if you want to set up the information only sites mentioned above.
Better still, if you have friends who are willing to link to you then get them to do that and use one of your 15 information sites to link to them but not the main one you are looking to promote.
Keep your eyes open for new strategies and idea. The internet marketing world is active and always in a state of flux but it is still important to approach new options with an understanding of what has worked in the past. There really are very few new ideas anyway just re-written versions of classic internet marketing strategies that work.
Techniques like those listed above are proven means of improving sales figures. This list, obviously, is by no means exhaustive but it does demonstrate that there are known and tested systems for marketing success.
Author: Diane Corriette runs Women Internet Marketers at http://www.wimsite.com and How To Booklets at http://www.howtobooklets.net