October 1, 2007
Many webmasters do not know it, but real SEO success can come from promoting a single page or a few pages at most to search engines. Actually the most common mistake most people make is to try and promote the whole site and worse still to generate links targeted at the home page rather than a specific page that you are promoting.
Little do they know that there is tremendous power in focusing on a single page on the site at a time and concentrating all the SEO promotional activities on it at least for extended periods of time before moving to another different web page. .
Find The Best For SEO Promotion
Firstly there is a need for you to realize that the World Wide Web is fiercely competitive and not all the pages or content on your site can compete effectively. But chances are that you have an article or two that you are really proud of and feel confident that they can hold their own against the very best. That is the article or the articles that you should actively promote on the web and do everything to generate links pointing to. .
If there is already such an article that you have done, a good way to start is to go back and brush it up with an excellent headline and the right keywords to get you attention from search engines. You must do a little keyword research and look for a keyword phrase that you can target successfully. Choose carefully. Do not select a keyword that has only a few hundred hits a month. And don’t select a keyword from the very top that is obviously just too competitive for you. Select something popular enough that you feel you have a good chance of rating highly on. A good gauge to analyze your chances would be to compare your Google PR (Page rank) with that of the site currently in the position that you would like to go for. If the other site is only one position higher or you are even the same page rank, then it is a realistic shot and you can go for it. .
Link To That Special Page From Your Other Sites
Recent changes in the Google algorithm has attached much more importance to the total number of sites linking to a page rather than how high their page rank is. This is to counter the common trick many unworthy sites have used in the past of buying links from a high PR site and instantly watching both their PR and positioning in the search engine change overnight. The way the algorithm has been tweaked to deal with this problem, is such that although the PR of the sites linking to you and their relevance is still a factor, it is not as important as it was previously. .
What this means is that it is now more of a numbers game than anything else, which to my mind is the fairest way out of a complex problem. So your SEO efforts should focus on generating as high a number of one way links pointing to your sites as possible. Which means that you should not pass by the opportunity to have some of your other sites pointing to the single web page on your site that you are currently promoting. .
How To Use Comments To Boost Your Search Engine Positioning
There is plenty of evidence to suggest that self-created links from spam comments left at blogs do not work anymore with a leading search engine, Google. Just as well because this is a rather annoying habit that many lazy webmasters have picked up in recent times. The right way to leave comments at blogs and discussion forums is to firstly find highly relevant posts and discussion topics. Then the idea here is not instant gratification but to build a reputation over a longer period of time. This will be much more effective in drawing attention to you and the web page you are promoting. I have seen this resulting in many folks reposting articles written by a regular commentator they like, complete with one way links pointing back to their sites. .
The immediate and very welcome result of leaving comments is that traffic shoots up dramatically, which is also desirable for your SEO efforts because the more people who see and appreciate the contents of your web page, the higher the chances that it will get re-posted with valuable one way links leading back to your site. .
This strategy of concentrating all your SEO promotional efforts on one of your web pages over a long period of time can be very effective in helping lift up any site from obscurity to prominence. .
Author: Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing he enjoys reading, and occasionally goes out for a short walk. Sending bulk emails with email marketing is an excellent website promotion technique.