October 25, 2007
You keep hearing about all these people making a fortune on AdSense. But have you ever met one of them? Same here; never.
I’ve bought ebooks promising overnight success, but never made the big bucks. Then I realized that making money from AdSense is a lot like farming. Some crops (keywords) yield a higher price than others and the more fields you have planted, the better your chances.
Of course, your “field” is a website that can be had for next to nothing so even small profits are pretty much all profit. Btw – I’m not making a fortune but I make an average of $3.50 per day; about $105 a month, per site.
I’ll show you exactly how I did it, step-by-step.
First, if you don’t already have one, sign up for a free Adsense account at http://www.google.com/adsense. But do NOT get your ad code yet. I have some tips that can triple your response rates – and income.
Second, if you want killer free information about your visitors and some really nice metrics information, get your free Google Analytics account at http://www.google.com/analytics/.
Third, sign up with http://www.WhyParkWeb.com or a similar service. Just be sure to pick one that can create content rich, search engine optimized sites for you automatically. That’s how you make your AdSense money. When I registered for this service it was $99 and would let you have 100 automatically created websites – forever, with no additional fees.
Now here are some tips from a 9 year veteran search engine optimization specialist that will put your sites over the top! Let’s do this by the numbers…
#1 Find the best keywords
Google gets more searches than any other search engine so let’s peek into their database. Check out https://adwords.google.com/select/KeywordToolExternal and type in any keyword or phrase you can think of that you think your target audience is looking for.
Try to use specific keyword phrases whenever possible. If you have a web-page that deals with floral delivery, instead of “flowers”, which has 233,000,000 competing pages on Google, try “send flowers”, which has 1/10th the number of competing pages. Better yet, think like people speak (I.E./ I’m sending flowers to my mom.) As it turns out, a lot more people are searching for “sending flowers” than are searching “send flowers” and – here’s the best part – “sending flowers” has less than 1% of the competing web-pages as the search term we started with, “flowers”. Now that’s impressive! You have an advantage over about 99.5% of your competitors with just this tip.
#2 Write a killer title Google loves
Take your most important specific and general keyword phrases and put them together, specific first; general second. Let’s use “sending flowers” and “flowers”. Now separate the keywords or phrases by a pipe (that vertical key over the Enter/Return key). We now have “sending flowers | flowers”. Now go back and grab one or two more relevant keywords like “wedding flowers” and “Mothers Day” and combine them like this “sending flowers | flowers for weddings, Mothers Day and more”.
Now you’ve covered all your bases and build a fantastic keyword rich title that won’t look like keyword spamming. You can also change the Mothers Day to Valentines Day, Easter, as needed.
#3 Write a META description that gets you noticed
This is important. Not only can this tip alone get you ahead of most competitors, but it’s also what readers see of your site before they decide to visit. You need to write something for people, but that search engines will like. Don’t worry. It’s a lot easier than it sounds.
Take all of your keywords and line them up in order of importance. Since “sending flowers” gets more searches than any other, let’s start there and use the same logic for the rest. Now we have, in order, “sending flowers”, “flowers”, “wedding flowers”, and “Mothers Day.” Now improve your keyword prominence (relevance based on position) by using your best keyword in the beginning of the description: “Sending flowers has never been easier. Here you will find inside tips on the least expensive ways to send the freshest wedding flowers, Mothers Day arrangements or whatever else you need.”
We used all of our keywords without overloading the text and broke it up a little by adding some detail. It works great! Just try to keep the description at or under 250 characters (including spaces).
#4 Add great content
Why Park does 99.9% of the work for you. All you have to do is enter your keywords into the article finder provided by the “Research Your Keywords” link (located beside the keywords box.)
Without using any imagination at all, I found 172 articles in a few seconds…
sending flowers – 5 flowers – 151 wedding flowers – 16
Total Articles: 172
Add “roses” and get another 59! That’s 231 articles in 10 seconds. You get the idea – more general related keywords can take you over the top and give you a huge, content-rich search engine friendly site, in seconds!
#5 Use the best-pulling AdSense ad style and color combination
My click-through rate (CTR) tripled when I switched to this format.
Select ad size 336 x 280. If that’s too big, try 300 x 250. And try to make your ad border and ad background colors the same as your Website’s background color. It helps it blend in and take away some of the “advertisement” feel. It’s also usually best to go with the standard blue hyperlink color for the actual links.
#6 Get submitted to major search engines fast and free
I use this place all the time. They submit your site to 40 search engines instantly, for free http://www.submitexpress.com/.
You can do this – Good luck!
Author: Former Information Technology manager for Harvard University, Michael Small is the author of several well-known search engine optimization books including the SEO Answer Book – http://www.SeoAnswerBook.net