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November 28, 2007

RSS Publishing – Is It A Replacement For Email Marketing?

RSS (Really Simple Syndication) has been referred to as a “pull” technology rather than a “push” technology. Similar with autoresponder, this technology allows people to keep up-to-date with new information without having to visit the site that provides the information every day. However, the capabilities of RSS technology have made many people believe that RSS publishing will replace email marketing.

Nowadays, people have realized the importance of using spam filter to catch spam emails. Thus you need to think about avoiding your email messages from getting caught by spam filtering software. With RSS, there is no risk that your messages will end up in spam folders. RSS is a much less intrusive way to communicate with potential or existing clients and customers.

RSS can help you drive traffic to your website too. This is done by submitting your feed information to RSS directories and search engines. Moreover, some webmasters might use your RSS feed to provide dynamic contents on their websites. Allowing others to publish your contents will drive more visitors to your website.

Without RSS, if a webmaster find your article and wanted to display it on his site, he would need to copy that article and integrate it into his template file. With RSS, this time consuming and tedious process can be eliminated. Publishing contents which are created by others can be performed automatically with software like Carp.

However, although RSS enables you to perform various marketing tasks which cannot be performed by using email, there are times where email marketing tools such as autoresponder come into play. It is arguable that email marketing will still be around for quite a long time. Even many successful marketers today still market their products on the internet by utilizing autoresponder.

Until today, autoresponder is still used for sending out follow up messages. This marketing tool allows you to personalize your messages with subscriber’s name and other personal data. Personalizing your autoresponder messages will most likely improve your response rate. Research has shown that personalized emails are opened more often, and people are generally more receptive to the contents of the email message. Although possible, it is still uncommon to perform such activity with the ordinary RSS technology.

Many autoresponder services and software also enable you to setup a thank-you page easily that can be utilized to perform something likes displaying a One Time Offer to new subscribers. Thank-you page is a good place to recommend other similar products or services. There are many sales that have been made by using this marketing technique.

When someone places an order through your website, autoresponder enables you to immediately acknowledge the purchase. This email marketing tool also gives you chances to ‘speak’ to him/her in the future. For instance, to let him know about other products that work well or similar with the one that he purchased. If you have a good relationship with your customers, they will be anticipating your new offers.

So far RSS has proven itself as becoming the preferred method of distributing news and information online. This technology has been widely used to deliver headlines, links or virtually any other piece of information to news readers. In addition, submitting RSS feeds to directories and search engines has become a popular way to drive more visitors.

In summary, there are times when RSS is a preferred method to perform particular tasks. On the other hand autoresponder is still an important marketing tool. Modern autoresponders provide various controls which are needed for marketing or sales applications. Although many marketers claim that email marketing is dead with the increasing of spam complaints, the reality is many companies, even the reputable ones, still use emails to perform various marketing tasks such as to develop a relationship with potential customers.

Author:  Heris Yunora – Tips to find a reliable automatic responder to perform permission based email marketing.