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December 14, 2007

How To Build Your Business with an Opt-in Mailing List

Before we reveal some of the tricks of the trade, here are a few myths and fallacies that need to be cleared up first. Many of these marketing misconceptions could be an obstacle towards your profiting from your internet marketing business. Not a lot of people use email marketing correctly. But the simple fact is that email marketing is one of the most effective marketing methods there is simply because virtually almost everyone uses email.

If you check out the email fields or blanks required to be filled up on various forms used in processing different transactions, you will see a person without an email address is basically a person without an online home. Email marketing campaigns can sometimes offend some people. The simple way to get around this problem is through permission-based, or opt-in email.

So here’s the real story with building an opt-in mailing list. After clearing the fog regarding email marketing myths, here’s how one can benefit from utilizing the power of your email marketing campaigns – building your own opt-in list.

However, building an opt-in list is not all that easy, particularly for the newbie. Here are some valuable tips on how you can succeed in this kind of marketing environment.

1. Strategic Data Collection

Knowing the right information about your prospects will help you to lower your expenses and make sales jump through the roof. Design a tactic generation strategy that will make people voluntarily provide you the information you need to create higher conversion rate.

An overload of data is never good. Ask only people for the opt-in, with their first names and email addresses. Then you can always get the profiles later once they make a purchase from you.

2. Implementation

There is an age old adage that says it all – ‘action speaks louder than words’. This can easily relate to the problems you have with email marketing efforts. It’s a good idea to use various strategies and methods that are often low-cost, in building your opt-in database.

Tracking the results of your email marketing campaigns is the best possible thing you can do. There is plenty of low cost and even free technology that you can use to make this part of your marketing a lot easier..

Here are some of the most widely used methods to generate leads and get traffic without overspending:

1. Use lead capture or squeeze pages.

It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use opt-in forms that collect your visitor’s email address.

2. Use of print ads, brochures, TV, radio and direct mail.

These are the more popular ways of marketing aiming to lead traffic to your site. You may want to ask for sign ups for email services. Make your web site more visible through these media. Offering a free newsletter and or some other rewards like a free report works for getting people to opt-in.

3. Use Customer Service

Good customer service can help a lot and you will benefit more from your email marketing. Support people with proper education can assist you in this and contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.

4. Make your point of sale work for you

Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.

5. Conferences and trade shows can work well

Giveaway offers and other promotions are great for opt-in to volunteer their contact details.

These tactics and strategies will help you gain the trust of your opt-in list members. Instead of simply collating data for your own benefit, offer something of value to your list members. Now armed with this information, you can’t go wrong with building your own opt-in list.

Wishing You The Best In Online Success!

Author:  Kaare Pedersen is an author, seminar speaker and Internet entrepreneur. Get your copy of my Free 14 day Internet Marketing course NOW!