December 19, 2007
One of the biggest questions I get from authors is: “I have a blog but how do I get people to it?” Well first off, you want to keep blogging, but there are other things you can do too and we’ll discuss two of the most powerful ones here.
If you’ve spent any kind of time online you’ve probably heard the terms: tag or social bookmarking. But what *exactly* do these terms mean?
Well if you think of the term “tagging” like you would a name tag at a party or networking event it will start to make much more sense. Generally when you post a blog, it’s recommended that you “tag” it with various terms appropriate to the message of the blog. The Wikipedia definition of “tag” is: A tag is a keyword which acts like a subject or category. This keyword is used to organize webpages, subjects, and objects on the Internet.
When you think of it this way, what you’re really doing is organizing each of your blog posts so that folks can find and search them. By tagging each of them with specific keywords you’ll come up faster when someone searches those keywords than if you left your blog blank. Make sense? Ok, then let’s get started learning how to tag. (I promise, it’s very easy)
When creating tags, there are two types that you can create. You can imbed your blog with tags using services like Technorati (more on that in a minute) or you can go to social networking sites and tag your blog as well. Honestly, I recommend a combination of both.
Social bookmarking is a way of “bookmarking” favorite sites (i.e. yours) so you can easily share them (via tags) with the Internet community and especially folks who are searching on your search term. I’ll explain how to get your site bookmarked but for now take a look at sites like digg and delicious – these are the top two social bookmarking sites you’ll want to use. There are others but we’ll discuss these in a minute.
Ok, here we go!
Simple steps to tagging:
1) Create a blog post: just write your blog, don’t worry about doing anything different.
2) Identify some keywords you’ll want to use: just pick some keywords, as many as you want. Don’t worry about getting too scientific with this, just be thorough.
3) Create your tags: head on over to http://www.egmstrategy.com/ice/tag-generator.cfm and generate tags (this will be choice #1). Once you input the keywords make sure the default button is checked at Technorati. Then go to the bottom and click “generate code” – this code will get posted right into your blog. It’s that easy! (tip: always post this code at the end of your blog) When you’re done you’ll see code in your blog.
4) Social bookmarking: simply put, you want to tag each of your blog posts in one or all of the following social networking sites. The one slightly time consuming piece is that you’ll need to set up accounts for each of these but once you do, it will take you a minute or so per post to add a social bookmarking tag to each of them. Here are some of the most popular social bookmarking sites you’ll want to use: Digg, delicious, yahoo(this is still in beta but I recommend using it anyway), blinklist, spurl, reddit, furl, and stumbleupon.
5) Nuts and bolts: each of these sites has a different set of criteria for bookmarking your blog post. If you’re blogging everyday this might seem pretty tedious. If it’s too much work to tag and bookmark each of your posts, handpick a few each week and focus on those. The idea is that you want to get these keywords out in cyberspace so folks can find you.
Ready for a final tip? If you want to impress customers with your endless list of resources why not share your delicious page with your readers/customers? Delicious gives each registered member their own page with all of their bookmarks. Ideally you’ll want to include other resources besides your own blog but a link to this page could be a fantastic way to gain additional exposure not just for your blog, but to your wealth of resources as well. (here’s my page: http://del.icio.us/bookmkr).
Author: Penny C. Sansevieri, CEO and founder of Author Marketing Experts, Inc., is a book marketing and media relations expert whose company has developed some of the most cutting-edge book marketing campaigns. Visit AME