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April 21, 2008

Webmasters: Five Ways To Increase Conversion On Your Site

Five Powerful Tips for New Webmasters Being a new webmaster can be a challenge. There are a thousand different ways you can go and a thousand different things you can do. Here are five powerful tips to help you gain a good understanding of what you really need to do to make your website a success.

Tip One: Realize that your website is not a website; It is a collection of web pages. And each web page is an individual unit that should stand on its own. This sounds funny but it is very true, and very important, particularly for the new webmaster. The large search engines have made the web one big website. People search for things and will re-search and flip through websites with no concern for website loyalty. They are looking for answers to their questions and the search engines have made it easy to use the whole web as an answer finding tool. You will, over time build visitor loyalty but it will only come once visitors develop confidence in the quality of your website.

Tip Two: People will not click on your advertisements, product banners, or other affiliate sales stuff unless you give them a reason to. No need to put up pages with lots of affiliate links in the hope of making revenue -unless you give them good content that helps them make a decision to buy. If you put up recommended products for them to buy you need to explain to them the benefits, features, and the pros and cons of the product. Web customers come in two different types. The first type is ready to buy. And they will go directly to the big retailers. The second type and this is the type you are looking for, is gathering information that will help them make a good buying decision. Give them good information and give them the tools they need to make an informed buying decision. If they want to buy something they will just go to the big online retailers. Your role as a little webmaster is to enhance their understanding and help them in unique ways to make buying decisions.

Tip Three: This is the most important tip. One great page with good content is worth more than a thousand pages of junk. You can build up a website with all kinds of topics, navigation, buying pages and lots more; you can have a great structure with pages about all the sub-topics in your subject and it will all mean nothing if there is no terrific content there. Each page must be a standalone unit that informs your visitor or solves a visitor’s problem. Don’t focus your energy on building a website. Focus your energy on making one good web page. Then repeat that process with a new page. If you can manage to make one good webpage a day you will, over time, have a very successful website.

Tip Four: The right psychology of having a website. Your website should be about a specific subject and you should have some expertise in that subject. Sit back and think about the questions people ask in your subject then do your absolute best to answer those questions. This will draw people to your site and over time they will transform from one hit visitors to loyal and frequent visitors who listen to your opinions and buy based on your suggestions and recommendations. Tip Five: The most important trait you should develop is the trait of persistence. It takes time for you to build a website. And it takes time for the search engines and other sites to notice you. You should develop a schedule of regular work where you add new content to your site on a regular basis -daily if possible. And don’t give up. Just keep plugging away at your website even if you are getting no visitors. They will come with time. And the search engines will notice and appreciate your work. You will see that your pages climb in the search engine rankings. It just takes persistence.

Bonus Tip: Your website should be about a subject that you are either passionate about or have some expertise in. If you are passionate about the subject you are more likely to stick with it. And if it is a subject you have some expertise in you have a lot of great information and advice to give your web visitors. If you are both passionate about your subject and you have expertise in it you have a winning combination that will bring you success with your site.

Want lots of great tips and tools for making your website successful? Visit the authors site: Little Webmasters with Big Dreams Looking for regular updates on how to be a successful and creative webmaster? The Blog: The Creative Webmaster – Forging the Iron of Creativity on the Anvil