RSS Web 2.0

Increase Website Visibility Using RSS

rssUsing RSS helps to streamline the communication between publishers and their readers. RSS has had a surge in popularity, so webmasters have started to experiment using RSS to deliver their content in new and creative ways.

RSS feeds usually contain a headline and a summary of the content. The summary of the content contains enough information get the attention and interest of the reader without overwhelming them. If the reader wants more information, they can simply click a link in the feed and access the website that has all the details.

RSS readers combine the information from multiple feeds. This makes it easy and convenient for individuals to quickly browse the information from many sources. Feeds are generally themed, which allows readers to subscribe to feeds that interest them.

One of the biggest benefits of RSS, is the ability of individuals to opt-in only to feeds of interest. This gives total control of what information is received to the user. If the quality of a feed goes down, or they simply are no longer interested, a user could just remove the feed from the RSS reader. There is no subscribing or un-subscribing to deal with, when the feed is removed no further information is received from that feed. An RSS reader also compiles all the information from multiple sources to one area. this allows the user to quickly view many content streams without having to go to multiple locations or emails.

RSS is a great tool for publishers as well. It frees the publisher from maintaining lists, worrying about privacy rules, spam or age guidelines. At the same time it provides the publisher a vehicle for communication to a highly targeted audience.

Publishers can use RSS to deliver keyword rich, themed content. This will help establish trust and build the publishers reputation with new and established customers.

Here is a sample of what can be delivered with RSS:

Blogs, many blogs utilize a RSS feed. Each blog post is summarized and broadcast as a feed item. This makes it easier for interested readers to scan blog posts for specific items of interest.

Articles, many articles are placed into RSS feeds and sent to readers informing them of new content. Generally, the feed consists of the article title and a brief summary or introduction of the article. RSS users can then decide to follow the link to the complete article.

Forum Feed, some forums are now allowing users to get new posts through RSS feed. The feed will usually show the latest topic of discussion. If users are interested in posting replies, or reading more, they can simply click to go directly to the forum discussion. As the forum discussion continues the RSS feed is updated and readers see the latest updates on the topic.

Organizations Schedules, many clubs, schools and groups use RSS to communicate everything from meetings to events that are coming up. The feed used to publicize these events also notify the community.

Retail Sale or Special Feed. Both online and traditional stores have started using RSS feeds to deliver news of special offers and sales to customers. Some online marketers have stepped this up by allowing users to customize a feed with keywords or phrases that they choose.

RSS feeds have been adapted to many industries and the usefulness of RSS is growing every day. RSS is now being used to market, promote and communicate to a variety of audiences. The ease of use and user friendly make up of RSS has helped many organizations to expand their reach to new audiences and customers. RSS is fast becoming the communication vehicle for many businesses and with the increase of popularity will come ever more creative uses for this communication vehicle.

Rob Emmerson is a leading expert in SEO and has written extensivly on the subject in articles and eBooks. He offers a free SEO Course for individuals interested in improving their websites. in addition he writes a daily Blog on SEO where he shares tips and tricks.

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Rob Emmerson


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  • The extent of rss goes way beyond what we all know. The many uses of it have yet to be fully used!

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