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May 26, 2008

How Article Writing Can Increase Your Website Traffic

In today’s highly competitive online world, the importance of attracting highly targeted traffic to your website cannot be overemphasized. Directing web traffic to your site can be your only means of survival. Getting a high search engine ranking can be very difficult though fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.

There is a wide variety of strategies you can adapt to drive traffic to your website, from advertising to affiliate marketing. However, most of these techniques require some form of payment. However, there are ways to promote your website and increase your web traffic without spending anything. Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic?

Here are the top six ways in which it can help explode your website traffic.

1.Larger potential audience

When you write good articles, it is a disservice to you and your website not to share them with other people. You can post your articles in your website or you can submit them to other sites such as e-zines and online publishers. By submitting your articles to these sites, you give exposure not only to your ideas but also to your website and thus increasing website traffic. Simply include a link back to your site or include your information in the resource box. With this, you get exposure and free advertising as well. Submit your articles to popular e-zines and take advantage of their popularity. Other sites who find your article relevant may also link back to you. Thus, you increase your link popularity, which is one of the most important strategies in the internet world for high webpage ranking and more website traffic. Remember that most people are looking for information online and by filling this need with your quality article, you may reap the benefit of more exposure and thus higher web traffic.

2.Free Advertising

By submitting your articles to other websites presents an opportunity to advertise your website without paying fees and increase your website traffic. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site’s link in the resource box. In addition, by making your article relevant and helpful to your readers, you are making a good impression for your website, which could ultimately lead to a visit to your website and hopefully a purchase. Good quality content in an article is far better and more effective than a few lines of ad space. You have a very special opportunity to presell your product or service to your prospective customer.

3.Gain High Search Engine Ranking

Another easy and free method of gaining website traffic is to create a new web page for your article in your website. Optimize your article to make it search-engine friendly. Use top-ranked keywords and Meta tags that can give your website a high search engine ranking. As soon as you upload your new webpage to your server, search engines will spider through it and you can gain an increase in search engine ranking. Remember that search engine optimized content is a very effective strategy to gain a high ranking in search results.Relevance and quality is still the most important things to consider when writing articles and it will be doubly useful to your site if you make these articles search-engine optimized.

4.Increase Link Popularity

Instead of looking for other sites who would want to establish reciprocal links with your website, you can simply submit an article to other sites. Just do not forget to include a link to your site in your resource box. When these websites pick up and publishes your article, you automatically get a link partner. Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings.Higher search engine rankings will most definately lead to higher website traffic for you. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5.Establish a Good Impression and Reputation

By writing excellent, original and relevant articles, you not only give your site exposure and increase traffic, you are also creating a good impression on your prospects. Encourage more people to visit your site and do business with you by establishing an impressive reputation through your articles. Be seen as an expert in the field and your will ultimately gain more customers eager to do business with you.

6.Enhance your credibility through references and testimonies

Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts. Your credibility will be greatly enhanced by these feedbacks, as it will create a good impression on your prospects as well as your existing customers. In this highly competitive world, excellent credibility and trust may be the only things you need to attract new customers or make loyal patrons out of your existing customers. Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode the amount of traffic that visits your website and ultimately becomes your customers.

Michael Tasker started his information product business last year and it has now expanded to various websites plus direct marketing channels as well. He learned by utilising the extensive quality references that he sourced plus following the advice of those that had already succeeded. He was mentored as anyone who has ambitions to succeed with online marketing should be. Simply put, he followed a tried and tested formula that others had used to succeed.