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May 29, 2008

Two Words That Could Make Or Break Your Website

Quite simply, it doesn’t matter if you have a blockbuster product or a fantastically designed website, if people don’t know that it exists, forget it, you are not going to attract traffic and make sales. If that happens, then you don’t have a business.

While there are many methods and schemes used by so many websites today, there is still one reliable method that can help you with an extra boost in the constant requirement to attract trageted traffic.

Welcome To Viral Marketing

While the term viral may easily depict a virus, a word very much dreaded by all computer owners, do not worry. You do not actually use a computer virus to spread your business; on the contrary. Everyone has had enough of all those pop up ads and spywares. Viral marketing is legitimate, effective and accepted by the online community as one of the best ways of raising awareness of your website and products.

What Is Viral Marketing?

Viral marketing is a marketing technique used to build the public awareness of a product or company. It is the use of several forms of media to reach out to potential customers without actually promoting the product. Advertising without directly advertising the product or service.

In a nutshell, in the big wide world of advertising companies ride on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and thus open it as well.

This is all very well with large companies with huge advertising budgets, but how can the power and effectiveness of viral marketing help the owner of a website with the promotion of their product of service?

Using Viral Marketing To Your Advantage

The main and foremost advantage of viral marketing is that you get a lot of publicity and public awareness about your site. You get to generate a flow of traffic that are potential customers, ie targeted traffic. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.

Websites and companies are catching on to the effectivity of viral marketing. Not using it could end your website business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

How To Use Viral Marketing

Viral Marketing is a great way to get people to know about your website. One of the most cost effective means of viral marketing (don’t forget it can be free) is writing articles. In the resource box of your article will be the information about your website. Your article gets distributed and hence your website information then spreads among those who have expressed an interest in what you are writing about.If their interest is stimulated enough, they will then go to the website address that you have given in the resource box and thus, you have a targeted visitor to your website.

Other forms of viral marketing include blogging, becoming active in forums by leaving messages and replies for the particular niche that your website is pitched to, press releases, even utilising the power of Youtube. The more you think about this, the greater the avenues for viral marketing appear.

Viral marketing undertaken in different formats and targeted correctly can create a continual flow of targeted interested visitors to your website who will be more inclined to spend than a casual visitor. And never forget that one of the major benefits of viral marketing is that as a means of targeting your advertising message, using many of the methods it can be free.

Michael Tasker started his information product business last year and it has now expanded to various websites plus direct marketing channels as well. He learned by utilising the extensive quality references that he sourced plus following the advice of those that had already succeeded. He was mentored as anyone who has ambitions to succeed with online marketing should be. Simply put, he followed a tried and tested formula that others had used to succeed.
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