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June 18, 2008

Avoid These Website Traffic Strategy Mistakes

Every website owner strives to build a steady flow of traffic to their website and there are many various methods available, some more successful than others. But there are some that will not result in your quest for targeted website traffic. Picking a proven strategy will make a difference and you will avoid costly mistakes in time and money.

Listed below are 4 website strategies that you should always avoid is you want to build a steady flow of targeted traffic that could subscribe not just to your list but emerge as a paying customer.

1. Buying Traffic. This is where a website owner pays for links to their website. The trouble is these links could be placed on another website that does not compliment the product or service offered. The end result will be visitors to your website (it will generate some traffic) but the quality of that traffic will be poor. Poor quality website traffic is unlikely to subscribe to your list or buy your product or service. Spending more on links may just be wasting money as the concept is rather flawed in the first place.

2. Traffic Exchanges. These are websites that ask you to sign up and start surfing where you agree to look at other websites and get rewarded for doing so in the form of visits to your own website. Just remember, it will take you an enormous amount of time looking at other websites to build you reward points. This encourages surfing just for the sake of building points. Do you want visitors to your website coming for the sole reason to build their points? This is not the quality traffic that you are looking for. Some traffic exchanges cost money to buy into a higher membership level promising better quality traffic. You are unlikely to see an acceptable return on your investment using this method.

3. Banner Ads. You will have probably come across websites with flashing ads and graphics and you have probably now realised that they are now fewer in number. They have probably had their day. You placed banners or graphics that were clickable on a high traffic website and they took the viewer back to your website. Too often the banners or graphics were not related to the product and were used too often on the same website. It not just confused the viewer but could annoy them as well.

4. Safe Lists. These are lists that you sign up to and agree to receive emails from other website owners. In effect it cut out spam. You have to pay for the service and in return are promised that you will receive a torrent of targeted traffic to your website. Often, the torrent turns out to be a trickle and those that do pay your website a visit are mostly likely not who you are trying to target. This can be costly for you and should be avoided.

For every one poor website traffic strategy there are lots of genuine ones that are proven to work, don’t cost you anything and are easy to implement. Website traffic strategies andsearch engine optimisation go together as the higher up the search engines your website is the more traffic it is likely to generate. If website owners are paying big money to use Google’s Adsense, then this proves that a high search engine placing will bring traffic to your website. But there are other methods available that are free to gain high search engine placings that anyone can use.

By using the proven methods for website traffic generation a website owner will always have a better chance of targeted website traffic flowing to their website rather than use these outlined methods that will cost you time and money but result in very little if any traffic, and mostly unlikely any targeted website traffic that a website based business requires to thrive.

Michael Tasker started an online information product business last year with the aim of making some extra money. His first ebook has just been published I’m No.1 In Google! where every detail is explained in easy non tech language how his website made it to no.1 in the search engines. Just follow these steps for your website’s traffic generating success.