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July 16, 2008

How To Use Keywords In Your Article Titles Without Being Obnoxious

There’s a thin line between appropriately using your keywords in your titles and being obnoxious about it. You may look at some titles and think,

“That title barely makes sense,” or “All this person’s titles look the same, and they don’t really give me any idea of what their article is about.”

If someone is looking at your title and saying either of those two things, you haven’t used keywords appropriately.

If you’re wondering how to effectively incorporate your keywords into your article titles–look no further! This article will show you 7 keyword integrating title tips that’ll help you catch Google’s eye (and your reader’s too!):

1) Your title should reflect what the article is about.

That tip may sound obvious, but folks who are super-focused on inserting their keywords into their titles sometimes end up with titles that don’t reflect specifically what their article is about. First and foremost, remember that the purpose of your title is to lure a reader in with a taste of what the article is about.

2) Your title should be attention-grabbing and stand out from all the other articles on the same topic.

When a reader is looking at an article directory or search results on Google, they will be looking at a list of titles all on the same topic. In order to get the click-through, your title needs to stand apart from the pack and make the reader say,

“That article looks like it would answer my question in an interesting way!”

There is little benefit to having your keywords in your article title if your title is BO-RING!

Your article won’t be the only article on the article directory it’s published on, and it will not be the only search result on Google. Your title is competing against tons of other titles, so be compelling, have a hook, grab your reader’s attention and lure them into your article.

3) Don’t force your keywords to be in your title if you cannot meet the first two criteria here.

Yes–these first two criteria are more important than getting your keywords in your title. Above all, craft an attention-grabbing title that tells specifically what your article is about.

4) Don’t stuff your keywords.

There are some folks who are not really interested in writing an educational article–they just see the article as a vehicle for their keywords, and they create a makeshift article and insert their keywords throughout it.

Don’t do that!

That is not what article marketing is about, and you will totally miss out on the wonderful benefits you can achieve if you overlook the main purpose of your article–to educate the reader.

Put yourself in the shoes of your reader–from looking at your article title amid a sea of other article titles on the same topic, would your title draw a reader in and cause them to click through to the rest of your article?

5) Consider making your title the remedy that your article offers.

We need to sort of twist our thinking–when someone is doing a Google search, they are most often looking for the solution to a problem.

Think like your target market–if they were to find your article, what would they be typing into Google to reach it?

This could mean having a title that is a question. For example: “Can I bake my own wedding cake?” or “How can I stop my dog from jumping on people?”.

6) Keep it natural.

Lots of times folks establish keywords, and they think they need to use those exact keywords in their article title and in their article, with a result that sounds contrived and forced.

Keep in mind that Google will acknowledge variations of your keywords too. For example, if your keyword is “sail boats”, you can also use “sailing boats”, “sail boat” or “how to sail a boat”–any words that are semantically related to the original keywords.

7) If you write on the topic of your website (which you should definitely be doing!), there is a good chance that your keywords will naturally appear in your article without even trying.

We’re going for a natural sounding article that serves our readers, and the truth is that as long as you’re writing about the topic of your website, your keywords and their variations will likely appear in the article naturally.

The big lesson here–don’t over-think the keyword issue. Yes, you can mention your keywords in your article titles, but only IF your article title also indicates what your article is about and is compelling enough to catch a reader’s attention.

Sharon is an article marketing expert who loves to teach folks how to drive traffic to their websites. Now you know how to use keywords in your articles–would you like to submit articles to a very large distribution network of quality publishers who really want to receive your articles? Of course you would! Learn how to leverage your articles so that you get maximum results and reach hundreds of publishers with the click of a button.