July 24, 2008
So at its most basic, the biggest determinant of your web businesses success is “getting eyeballs looking at your webpages.”
When looking at where the traffic comes from, it begins with others linking (or pointing the way) to your site. Since most people automatically turn to the search engines when looking for something online, that naturally tells me that the most important links that you can easily get are probably from the search engines.
Since Google is currently the search engine getting the most use online, and therefore the one that generates the most traffic, that also means that you need to focus on getting a front page, or ideally a number 1 listing, at Google.
However, your search engine optimization efforts should involve structuring your site, and your other search engine magnets, so that it bring in BUYERS from Google.
At its most basic, and simplest, getting a number 1 ranking at Google that leads to an endless stream of sales boils down to three parts. They are:
1) Targeting The Correct Keywords
2) Optimizing A Page For Those Keywords
3) Getting Links From Sites That Google Loves
Let’s look at each of these.
First, you absolutely have to target the correct keyword. Your webpages and everything that you do needs to incorporate the keywords that your buying customers are actually typing into the search engines.
You don’t want to target the phrase digital camera, or printer cartridge. Instead you want to target a specific model of digital camera or printer cartridge, and you may even want to target people in a specific location looking for a specific model of printer cartridge.
That kind of targeting means that the people who find you are searching for something very specific, and when they find you by typing in that very specific search term, they click through and buy.
Next, you need to optimize your webpages for those keyword phrases. That generally means that you need the target keyword phrases sprinkled throughout your webpages. It also means that you want to use your target keyword phrases in your title and description “metatags.” You also want to include your keyword phrases in anchor text on your webpages (the blue underlined text in hyperlinks). You basically want to include your keyword phrases in all of the parts of your webpages that tells the search engines what your webpage is about. This includes places such as italicized or bolded text, your menu items, and even alt image tags.
Finally, you need to get sites that Google thinks are important to link to you. Ideally, these sites include your keyword phrases in the anchor text when they link to you.
Many who study search engine optimization full-time are convinced that the external links pointing to your website are THE part that makes the biggest difference in most cases.
Having an authority site link to you is like having a respected authority in your community give you an endorsement. They are telling the search engines, and the rest of the world, that they recommend you. By using your keywords in the anchor text, authority sites are also telling Google (and other less important search engines) that that is what they consider your site to be about.
This factor is so powerful that I have personally often gotten a number 1 position on Google for my most important keywords by just tapping into one free website optimization tool… one authority site!
In fact, I recently did an interview with David Preston, an expert at teaching offline businesses to tap into the web in ways that most of their competitors never even dreamed of. In the interview with David, we discussed in-depth, how I easily get free front-page listings at Google in a day, and how I often get #1 listing for my ideal keywords in just hours. You can get the MP3 audio of the interview that I did with David at: http://WebsiteSearchEngineOptimizationSecrets.com
I mention David and that interview because he taught me another CRITICAL part of effective search engine optimization. He taught
me how to focus my efforts on the buyers with lots of money to spend… customers who have already budgeted that money for what I have to offer.
So there you have my very simple three-part search engine optimization formula for getting a free number one ranking in Google in as little as a few hours. That fourth part, focusing on the buyers actively looking to spend money is a bonus 🙂
Willie Crawford is an Internet marketer with over 12 years of experience at generating massive website traffic, and sales using viral marketing techniques. One of his favorite traffic generation tools is rebrandable PDF’s which he creates using the software at: http://ViralDocumentToolkits.com