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July 25, 2008

Google PageRank to Update This Week

Over at his blog today, Google staffer Matt Cutts has revealed that the big G is about to roll out an update to their Toolbar PageRank values. From his post:

“Hey folks, I wanted to let you know that new toolbar PageRank values should become visible over the next few days. I’m expecting that also in the next few days that we’ll be expiring some older penalties on websites.”

This is sure to cause both panic and excitement in the hearts of webmasters obsessed with the little green bar and what it says about their sites. The SEO community alos love to discuss Toolbar PageRank updates ad nauseum so don’t be surprised to see PageRank fever hit the social media sites over the next week.

Please be aware that this is not a new algorithm rollout, but merely a refreshing of data in their existing algorithm. To learn more about the difference between Google’s data refreshes (like this one) and updates to their algorithm, see Matt’s post on the subject.