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August 14, 2008

Online Search Still Growing in Popularity

Email has been the undisputed king of the internet from Day 1 but in the last few years online search has been making inroads. According to a recent PEW study, 49% of internet users now use online search on a daily basis versus 60% for email. Email still leads as the Net’s most popular activity, but the percentage of internet users who search on a typical day grew 69% from 2002 to May 2008.

The PEW study provides a detailed breakdown of what internet users typically do online. To read the entire report visit the PEW/Internet website.