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August 30, 2008

Building an AdSense Site: A 5 Day Plan

I preach this all the time. However, I still have people contacting me who are struggling with their AdSense sites’ traffic. Many have skipped a few key steps. Some of these people are even customers of mine who should know better…Shame Shame!

Just kidding!

I realize the problem with impatience. I struggle with it myself.

The biggest mistake I see people doing when creating AdSense sites is jumping the gun and begin investing time before the idea is researched well. Many simply DO NOT spend enough time in the prelims. Internet marketers are all cut from the same cloth in some respects; when the next “greatest idea” hits our brains we cannot wait to implement it! However, the process requires time which is always in short demand. You must use it wisely.

Here is a rough time line you should follow to avoid wasting valuable time with a worthless AdSense site idea:

Day One: The idea pops into your head from nowhere! Go ahead; let it run wild inside your head for a day. Sleep on it well; then see how you feel about it tomorrow. Oftentimes things don’t look the same the next day. Whatever you do, resist the temptation to begin work on the AdSense site that very day! You can spend a bit of time surfing and looking at some possibilities, but don’t spend a lot of time there yet.

Day Two: If the idea still excites you, now is the time to rope it in and be business-like about it. Start planning your research. Surf the web looking at competitors. (If there aren’t many, you had better wonder why.) Start taking notes. Use free keyword tools to help you brainstorm. If at all possible, talk it over with someone. (My wife sure comes in mighty handy in these times; she does a very good job at keeping me away from the deep end.)

Day Three: Plan out and begin your AdWords test campaign. If you don’t do this properly (or at all), you are throwing darts in the dark. If you are not familiar with the AdWords test campaign, contact me! This is by far the most important step of all when building AdSense sites. I really can’t emphasize that enough.

Day Four: Usually, the test campaign only needs run for a day. After that you should have a good handful of very nice keywords which you KNOW receive searches. Today you will decide on the ones you will use. The keyword selection method for the AdSense site involves comparing the number of real searchers to the keyword’s competition. I like to optimize my index page with the one I feel is the best of all the possibilities. Again, if you are not familiar with this research process, contact me!

Day Five: If everything is still a go, it’s time to create the content and build the site. (Remember that 3 or 4 out of every 5 ideas usually are shown to be duds by the above research. Success in Internet marketing requires learning the art of “failing fast”!)

One last thing however:

I know how anxious you may be to get your AdSense sites listed in Google. However, do not begin submitting to the directories before you have most of the content published. It is best to show Google your AdSense site for the first time only after you have plenty of great content! I see far too many beginners throwing up a page or two and then pointing Google to the site. Have some patience and do it right!

If done properly, building small, niche Adsense sites can be a great way to earn a steady “paycheck” from Google! There is no rocket science or tricks involved. Just follow a proven process and success comes amazingly easy.

Steve Weber quit the rat race and now works full time from his home. Want to learn how you can do it too? Click here for a free video