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September 9, 2008

Reader Rescue: Can the title tag make such a difference to ranking?

Today’s question is from Andy, who writes:

Hi Kalena,

I have a very important question. I have a blog that has been getting steady 40-50 visitors from Google everyday. About 4 days back, I changed the homepage title. From the very next day, my traffic fell to 30 and to 20 and to 14 and yesterday I have had only 7 visitors. I havent built any new backlinks. The site has been growing naturally. The blog is 3 months old.

Can a change in title tag really cause such a disaster?


Hi Andy

Yes, it certainly can. The content of the Title tag is one of the most important factors that search engines take into account when ranking sites for search relevancy. It’s SEO101!