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December 2, 2008

Blogging – A Global Phenomenon

If you haven’t read Technorati’s State of the Blogosphere 2008 report, you should. The Blogosphere continues to grow in size and influence and the lines between what is a blog and what is a mainstream media site is becoming less clear with each passing year. The full report can be found at:

But here are some interesting highlights:

1. Most bloggers are male ranging from 57% in the USA to 73% in Europe and Asia,

2. A high percentage of bloggers are college graduates and have household incomes greater than $75K/yr.

3.  77% of active Internet users read blogs and blogs receive more unique visitors than Facebook or MySpace.

4. Most bloggers have been at it an average of three years and are collectively creating close to one million posts every day.