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December 19, 2008

Email a dying channel?

According to a report by eROI, DMNews, Bokardo, and Skype & Harris Interactive have reported that email is a dying channel. eROI’s report reaches a slightly different conclusion, but few would dispute that email is playing a diminishing role in digital communication. The report focused primarily on how high school and college students, as well as recent college graduates communicate digitally. You can sign up for a free copy of the report at eROI or read a summary of it at MediaPost.

Here are some of the more interesting facts from the report:

– average number of email addresses per student is 2.4
– Gmail is the preferred email service, beating out Yahoo and MSN/Hotmail by a wide margin
– Over 66% check their email at least once per day
– College students love social networks, especially Facebook and MySpace
– No Big surprise: 61% of students read marketing emails on a “rarely to never” basis
– Text messaging (37%) comes in first as a means of student communication with email (26%), Social networking IM (15%) and Instant messaging (11%) falling into 2nd, 3rd and 4th places respectively.

Interesting stats but the question remains – Is Email on its way out as a primary communication channel – not just among students, but among web users as a whole?