January 21, 2009
It is well documented that building links is a very effective way for your website to gain increased exposure in the search engines. However many people overlook the importance of the many onsite factors that should be implemented into your website to gain strength in the search engines. Below I have detailed the top ten that you should implement.
1. Title Tags: T
his is one of the most known onsite tips; however it is still largely overlooked especially in ecommerce websites. All your title tags on you’re your website must be unique, short and contain the keyphrase you are optimising that page for.
2. Description Tags:
Another well-known optimisation technique, although again not used to its full potential. Your listings that appear in the search engine results pages are in effect an advert for your website so should be treated as such. Always include a call to action to entice the searcher to click on your listing.
3. Heading Tags:
You should always follow proper procedures when it comes to heading tags always give the page content a heading and try and include a keyphrase within the heading and use proper code, for the most important heading give it a h1 tag and use h2,h3, h4 etc as sub headings within your content.
4. File Name:
When naming your webpage always name it with the main keyphrase that you’re optimising that particular webpage for. Warning: Don’t rename your existing WebPages to reflect your keyphrase as this will be treated as a different page by the search engines and if the original page has gained any strength then all that strength will be lost.
5. Anchor Text:
The use of anchor text in external links is common place. However this should also be used on your own website. When linking to another page on your website use keyphrase rich anchor text in the page content. If you don’t how do you expect a search engine to think that your website is relevant for your keyphrases if your own website doesn’t? Check out Wikipedia for a good example of this.
You should create an xml file that contains a list of URL’s that are present on your website and submit it to Google and other search engines. This will help the search engines index your website more efficiently.
All websites should include an HTML sitemap; this will also help the search engines index your website. If you have a large amount of pages on your website arrange you sitemap in categories and create more than one page. Don’t just create a list of your website pages as this isn’t much help to your website visitor.
8. No Follow:
If you are linking to a website that contains some relevant information that you think your visitors will find helpful but cannot vouch for that website, then use a no-follow attribute on said link to tell Google not to follow that link. You will also not bleed PageRank onto this external source.
Avoid linking to every webpage from every other webpage on your website. When linking from your homepage, link to your most important pages and from these sub pages link to other pages within your website. As the search engines will see which pages you consider important on your website, also from these sub pages link back to your most important pages.
This is an important one, create unique engaging content for your website that your visitors will find interesting. You should also add content on a regular basis as this will give your website more exposure in the search engines as if you have 10 pages on your website that’s 10 opportunities people will have to find your website, although don’t add content for the sake of adding content, only add it when you have something interesting to add.
About the Author
Kevin Gallagher is the SEO Manager at Moovin On Up.Moovin On Up are the leading UK SEO & website design company offering custom built website design & ethical SEO services.Contact Kevin at Moovin On Up