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February 13, 2009

SEO Steps For a New Website – Part 2

Welcome to part 2 of the SEO Steps For a New Website Guide. In the first part of this guide, in steps 1 – 3 we started off with some advice on domain names, and finished with some basic keyword research. Now we will show you what to do with your keywords!

Step 4) Plan the On Page SEO.

Remember, we are NOT trying to trick Google here, just help it to figure out what our pages are about.  To that end…

4 – A) Title tags and <h1> tag.

Perhaps the two most important factors it is believed Google looks at when trying to figure out a page’s topic/relevancy are the <title> tag and the <h1> tag.

Make these two factors relevant (spotting a trend here… relevant relevant RELEVANT) And where possible, include the most important keyterm that you are targeting for your page. The <title> and <h1> tag should be relevant to your pages topic.

4 – B) Page Names

It is advisable to have your actual page names as something related too, but don’t go too far with this… avoid stupidly long titles! Concise and relevant is good.

4 – C) Page Content

Next, you need some great content for your page. Good content is crucial really, both for Google to find, and for your readers to read. Decent content can actually generate backlinks for you!

If it is possible, and you have enough content, use sub headings where you can. <h2> and <h3> tags etc, can be used here. Again, make the headings descriptive and relevant to your page and keyterms.

If/when you use images, be sure to set the alt tag for the images to something relevant to the page, and descriptive of the image. as well as the alt tag, use a title tag (so, for example: <img src=”” alt=”motorbike engine” title=”motorbike engine”>)

4 – D) Internal Linking Structure

When making the menu structure for your site, as well as with other URLs, consider using text instead of images. Using text links, where the text is relevant to the topic of the page being linked to, can, and will help your rankings.

As with most of these sections, one could write a whole article and just cover this topic!

It is a good idea (usually) to have a html sitemap, and if you have this one click away from your homepage, it will/should help with PR distribution and internal page rankings, especially if on the sitemap you also use anchor text relevant to the pages being linked to.

Ensure you don’t have any ‘Orphan pages’ – as in, no pages without a ‘Parent’ page that links to it.

I am going to leave it here for the internal link structure, or we run the risk of a 600 word article just for this section, but if you wish to learn more then comment at the end of this article, and perhaps I will write a piece just on that.

We could, for example, have a whole piece just about the use of the nofollow tag on internal links and ‘Pagerank sculpting’… But that’s another article, for another day!

5) Check Your Site.

There are various tools online that will enable you to check for broken links (Google Broken Link Tool). Use a couple of these tools, and check for broken links.

After this, go to – and check your site for compliance. Print out the page if it shows errors, and work your way through them.

6) The next stage would be to plan your Off Page Promotion.

This is definitely a whole topic on it’s own! – Make sure whatever you do that you DO NOT try to rush things when off page promotion/link building is concerned. Avoid SPAM like the plague, as it can destroy both your rankings, and your online reputation.

Now, when we say avoid SPAM, that includes SPAMMING Google. (Spamdexing)

A good and relatively ethical way to kick off your Off Page Linkbuilding would be to pay for a decent Press Release to be made about your new site launch/redesign, using a professional press release distribution service.

What Next?

Now you have a pretty SEO friendly site, it’s time to study the most up to date info on off page SEO that you can. has lots of great articles to get you going, and we will be publishing more on sitepronews ourselves very soon.

For the time being, here are a few topics for you to search on, and become informed about (call it homework)

  • Google’s Universal Search
  • Google’s Personal Search
  • Pay Per Click Management
  • Blogging
  • Protecting your Website Online (and what is a Splog)

The above subject will (time permitting) be subjects of Mike Gracia’s next SEO articles.

About the Author:

Mike Gracia works for kingpin-seo, an SEO consultancy focused on ethical and cutting edge SEO techniques. Kingpin also run a Google News approve Press Release agency, offering professional Press Release Distribution.