March 25, 2009
First of all let me say that if you do paid advertising this article is probably not for you. However if you are looking for long term Internet success I want to talk about the importance of developing backlinks to your website.
I find it interesting that as the Internet continues to change the basic premise of the World Wide Web has not changed that much. The Web itself is composed of links all pointing to each other.
If you grasp this concept you can quickly understand why the more backlinks you have pointing to your website from a multitude of different sources the more potential traffic it you can bring to you.
Not only that but the traffic will continue to be there over a long period of time as long as the backlink remain. This means you must spend the majority of your time marketing your business in ways that create quality backlinks.
In the early days of Internet marketing reciprocal linking was very popular. Trading links with other sites was a way to create backlinks to your site.
This strategy is not as popular today because link directories are pretty much discarded by the major search engines. Not only that but you want to spend as much of your time creating one way backlinks to your site and not away from your site.
So how do you go about creating one way backlinks? Here are 3 easy ways that are working very well today and should be incorporated into your linking strategy.
1. Write and submit articles to the top article directories. In each article include a resource box that contains a link pointing back to your website.
For additional keyword relevance try hyperlinking your primary keyword phrase to your site as well. As you begin to develop backlinks to your homepage begin deep linking to sub pages within your site from your article resource boxes too.
2. Write blog articles and submit them to the top social directories. Search engines love fresh content and your blog articles will be spidered quickly if you submit them to the top social directories. We are talking about sites such as Digg, Stumbleupon, Propeller, Technorati, and more.
Each article submission creates a backlink to your blog or specific blog article. If you do not have a blog you are missing out on easy traffic and long term quality backlinks.
3. Utilize social networking to create links pointing back to any web page you have. For example when you create a new web page announce it as an update on your Twitter account.
When you Tweet your followers this way you are creating back links to any webpage or blog post you make. Again the search engines will find these, as well as your readers, giving you more potential traffic.
Other popular social networks to join and create a profile with your website address in include Facebook, My Space, eEntrepreneur, and many others.
I feel no matter how the Internet changes in the future backlinks will still be the most important thing you can do to create a long term Internet presence. These three ways right now are excellent to create backlinks to your website and blog!
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