June 9, 2009
U.S. Ad Spending Drops 12% in 1st Quarter
According to a Nielsen Co. report ad spending, averaged out across all media sectors, dropped 12% or the equivalent of $3.8 billion. Hardest hit were newspapers and magazines. Cable TV and the Internet fared better than most sectors with a drop of 2.7% and 3.4% respectively. Given the state of the economy, the decline is not a shocker but is a good indicator of where advertisers believe there money is best spent.
More information is available at: mediaPost.com
