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June 28, 2009

The Google Brand and Money Making Scams

Aaron Wall’s blog post “How to Make Easy Money on Google” takes a hard look at how Google’s promotion of fraudulent advertising is undermining their brand. Aaron makes the obvious point that Google’s turning a blind eye to AdWords scams is revenue driven and that scam ads targeting the desperate and unemployed could easily be cleaned up if Google allocated as little as 1% of their revenue to this issue.

From a webmaster / site owner perspective, however, one of his more compelling points is as follows: “Google gives webmasters this guideline “Your site’s reputation can be affected by who you link to.” Why shouldn’t it apply to Google as well?”

Good question and one that every site owner obsessing about Google Guidelines should be asking.

To read Aaron’s entire post go:

Comments welcome here and over at Aaron’s blog.